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Drive In More Leads

    Picture of Jennelle McGrath
    By Jennelle McGrath in April, 2016 | 6 minute read

    Social Media

    Why Social Media Matters to Your Business' Success

    Finding a way to answer "why does social media matter?" can be a challenge. Social media is so rampant in today's world that having to explain it feels almost foreign. To help you find the right answer, however, here are some of the major reasons why social media matters not just to the everyday internet user, but also to the success of business' across the globe.


    Social media has changed the way we do business. There are numerous benefits to maintaining a social media presence, not the least of which is the chance to generate leads and obtain new customers organically.

    Facebook, Twitter, LinkedIn, Google+, and the many other social media platforms available today have revolutionized the way consumers buy and research products. Chances are you’re already intimately familiar with how to create and maintain a personal social profile.

    However, what about your business’s presence online? Why does social media matter to a business? Well, for starters, it allows you to widen your customer funnel and market to millions of people in your target audience. With some top-notch marketing ninjas at your side, you'll be able to increase your visibility and social influence, elevating your business miles above the competition.

    Social Media Changes the Way You Do Business

    With an active social media presence for your business, customer acquisition and retention becomes almost automatic. Your customers crave interaction that feels personal and direct, so you just can’t deliver the same feeling through traditional sales writing or landing pages.

    The beauty of social media marketing is that your message will reach an audience who’s already primed to listen and ready to be converted.

    Aside from connections, social media also matters for customer support. Twitter profiles managed by large firms often have dedicated support profiles tailored specifically to solve concerns in no-time flat. Saving time for their customers means saving time for their support team; that means they’re saving money.  

    Who wouldn’t love that? Your support teams and your customers deserve it.

    Typically, it can take a business months to establish their brand, but social media matters more to your brand now than it ever did.

    Social Media Gets You Clients

    All social media platforms give their members the opportunity to share their personality with the world. At the same time, the more information the members share, the more companies can tailor-fit their advertisements to each user. Not only does this create a new revenue stream for the social media site and the business, but it also enables potential customers to get more products that fit their tastes and interests exactly.

    The Big 5

    With an ultra-savvy marketing team behind you, you’ll notice a huge difference in customer conversion. So next time someone asks you why social media is important, try explaining to the, that social media marketing will mean no longer needing to fish for customers; they’ll jump right onboard. All you need to do is wait!

    The Benefits of Social Media Presence

    Through constant connection with friends and family, individuals are able to foster and maintain lasting friendships much more quickly with minimal effort. Moreover, they’re able to share life events and up-to-date information with all the people who matter most to them. All of this information is available to whoever they choose, and people that follow them tend to be genuinely interested in what’s happening in their day-to-day lives.

    Why social media, then? What makes it more useful, or as useful, as something like email marketing? It matters because social media is one of the very best ways to increase exposure and pinpoint the exact people who need to hear your message. With social media, you’ll increase your prospects pool and increase your message accuracy. In a word: you can market more accurately, exerting less effort.

    Make Your Business Unique Through Social Media

    One of the most appealing features of social media marketing is the opportunity to set your brand apart in ways that matter to your customers. Thousands of brands have benefitted from the tools consumer ecosystems like Facebook and Twitter offer. From raffles to giveaways, to offering prizes for post shares, strong customer engagement techniques effectively give you another marketing channel.

    Repetition: The Key to Social Media Success

    Common wisdom holds that the average person needs 7 exposures to unstructured or unfamiliar media to remember it. The more people that are exposed to your brand through breakthrough, authentic content, the quicker you’ll enjoy top-of-mind awareness in your market.

    This bears repeating: your message has to reach a casual observer 7 times before they’re primed to convert. Without a crack-team of marketing specialists, every exposure on top of the first gets progressively more difficult.

    However, once you establish your brand in the mind of customers and other professionals, you’ll be able to effortlessly monetize from the power of your name alone. As a brand prime to dominate your market, there’s no way you’d want to miss out on that kind of customer influence.

    Common Social Media Misgivings

    Whenever someone questions why social media marketing is valuable, they're probably going to use one of the following doubts. Here's how you can disprove these all-too-familiar social media misgivings:

    1. No one’s going to read my posts.

    As with any marketing strategy, your influence is only as strong as the accuracy of your method. Your team knows your market and your customers. All you’ll have to worry about is how you’re going to manage your exponentially increasing customer base. Social media matters to every part of the buyer's journey. And when you use it to attract, convert, close, and delight your customers, the right people will be reading your posts when and where it matters most.

    2. How do I know which platform is right for my business?

    Put simply, you don’t have to pick. Customers waiting to hear your message are already present on every platform; the only thing that has to be accounted for is the strategy applied to each particular social media ecosystem. And thankfully, social media marketing specialists have plenty of tips and tricks to help you make your brand an eye-catching, converting machine on any platform.

    3. I don’t have the time, and I don’t have the content.

    Managing your social media accounts can take time. But social media matters to almost every aspect of your business. If your team doesn't have the bandwidth to engage in social media, reach out to an outsourced team. If you don't want to outsource, then even a little bit of effort will begin to pay off over time.

    4. How do I make sure quality content is released every day?

    Easy - you schedule your posts in advance. As a result, you can stockpile your greatest ideas to be released to your prospects in bite-sized pieces over time. Facebook’s scheduling feature and Twitter’s Creatives tabs are solutions to this problem built right into the ecosystems themselves.

    5. Can’t I just use my personal social media page?

    You can; however, it’s not nearly as effective, and it doesn’t create the type of brand awareness your company needs to succeed. It’s important to put across the idea of your company being more than just an individual; though that’s a huge part of it, it has to be much, much more than that. Your company has to be a symbol - it has to mean quality and accessibility.

    The Big 5

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