Instead of redesigning a website by initiating a giant project every few years, the continuous improvement stage of Growth-Driven Design allows businesses to make make gradual improvements over time. This stage of the process never ends, but...
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Social media is one of the core foundations of a successful marketing strategy. With more people spending more time than ever on their social media platform of choice, it’s become paramount for companies and brands across the globe to not only be...
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Good website design is one of the secret weapons in maximizing your business’ visibility and lead generations. However, bad website design will have the opposite effect and can cripple the user experience, keeping valuable prospects away from your...
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Chatbots have become a powerful tool in today’s increasingly automated business landscape. Their streamlined approach to simple problem solving and customer engagement makes them popular among larger businesses. But should your company use them?...
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Earlier this year, Google rolled out a new mobile-friendly update to its search algorithm which actively inhibited the search engine results for website pages that were considered to be unfriendly to mobile devices. This update drove home the...
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Not every business is aware that they are missing important SEO attributes on their website. Adding these attributes and updating your SEO strategy can help you speak better to today's search algorithms and rank better in search engine results.
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Structured data allows you to tell search engines exactly what kind of content they will find on your website. Doing so can give search engines a better understanding of that content and sometimes display your page as a rich result.
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Too often, 404 pages are left untouched. A 404 page is an opportunity for you to display a little bit of creative freedom and apologize to your users at the same time. If designed well, a 404 page can help keep the traffic on your website and assist...
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Artificial Intelligence (AI) is quickly becoming one of the most innovative forces in multiple industries. It will soon make a long-lasting impact on marketing and e-commerce, and will change the way we do business in the future.
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During the strategy stage of Growth-Driven Design, stakeholders work to understand their users, set goals, and build a wishlist or their website. This is perhaps the most important stage of the GDD process. The diligence you give the strategy stage...
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