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How to Use Facebook Live Marketing

By Jennelle McGrath in July, 2016 | 3 minute read

Don't be camera shy! Video marketing is taking the world by storm. Even if you don't have a production studio at your back, Facebook Live streaming is still an effective, personal way to engage with your customers. Here's how Facebook Live marketing...

How to Use Social Media Marketing to Grow Your Customer Base

By Jennelle McGrath in June, 2016 | 5 minute read

Social Media

In addition to generating new leads, social media provides you with the unique opportunity to get to know your customers. Here's how to use social media marketing to stay connected with existing clients, post news, and encourage people to share what...

The 14 Different Types of Facebook Ads You Need to Know

By Jennelle McGrath in May, 2016 | 7 minute read

Advertising - Facebook - Pay Per Click - Social Media

Facebook has 14 types of ads that you should know about. They can help you get more likes, increase your follower count, and even convert visitors on the platform.

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Pinterest Marketing Tips: A Crash Course in Crafty Marketing

By Jennelle McGrath in May, 2016 | 2 minute read

Advertising - Pay Per Click - Pinterest - Social Media

Some businesses don't think you can use Pinterest for marketing. The trick is cultivating pins that relate to your business but are also of interest to other users, then tagging, commenting, and sending pins to users to spread awareness of your...

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LinkedIn Ads: Your Secret Weapon for Marketing

By Jennelle McGrath in May, 2016 | 2 minute read

Advertising - Lead Generation - LinkedIn - Pay Per Click - Social Media

LinkedIn is the most popular social network for professionals. If you sell to other businesses, LinkedIn Ads are a powerful way to get your business noticed. They're a great compliment to your inbound marketing efforts.

Understanding Facebook Ads: Where to Start

By Jennelle McGrath in May, 2016 | 4 minute read

Advertising - Facebook - Pay Per Click - Social Media

There are many different types of Facebook Ads. You can use them to promote events, get more followers, generate leads and more. If you want to start understanding Facebook ads, you've come to the right place.

The Short and Sweet of Twitter Marketing Strategies

By Jennelle McGrath in April, 2016 | 5 minute read

Social Media - Twitter

Twitter has a reputation for being unruly, but it's a substantial opportunity for marketing. Start developing some Twitter marketing strategies and use them to post a steady stream of content, engage with customers, and generate qualified leads!

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Why Social Media Matters to Your Business' Success

By Jennelle McGrath in April, 2016 | 6 minute read

Social Media

Finding a way to answer "why does social media matter?" can be a challenge. Social media is so rampant in today's world that having to explain it feels almost foreign. To help you find the right answer, however, here are some of the major reasons...

10 Ways to Use LinkedIn Sales Navigator For Growing Your Sales Pipeline

By Jennelle McGrath in April, 2016 | 8 minute read

Lead Generation - LinkedIn - Social Media

LinkedIn Sales Navigator is the perfect tool for B2B social selling. You can use it to build relationships, get insights into your customers, and increase your opportunities exponentially.

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Get Your Business Noticed with These Facebook Marketing Ideas

By Jennelle McGrath in April, 2016 | 3 minute read

Facebook - Social Media

Get your business noticed online, then these Facebook marketing ideas are a good place to start. You should start by completing your Facebook Business Page, posting helpful content, and encouraging your customers to provide reviews and testimonials.

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