Market Veep Blog

Drive In More Leads

A Comprehensive Guide to Social Media Marketing

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By William Jepma in February, 2019 | 26 minute read

Social media is more relevant than ever. Its influence has become such a staple in our culture that going without it is practically a fringe idea. Across the United States alone, 77%  of people have a social media profile. On a worldwide scale,...

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Step Up Your Social Media Content Marketing: Tips to Boost Brand Relevance

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By William Jepma in February, 2019 | 7 minute read

Social media content marketing can be one of the secret weapons in boosting your brand’s relevance and visibility. When you’re well acquainted with who your audience is, what kinds of content capture their attention, and what you can do to...

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Social Media Campaigns Live or Die by Timeliness

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By Don Granese in February, 2019 | 7 minute read

What you post to social media obviously matters, but there should also be plenty of thought as to when and how you post. As you consider creating a social media campaign for your company, take some time to consider who it is targeting and whether...

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Why You Should Use Branded Hashtags for Your Business

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By William Jepma in January, 2019 | 6 minute read

If you’ve ever gone online, then you’re undoubtedly aware of the “hashtag” and the powerful presence it has on social media. While you can and should make use of industry-specific hashtags in your social media content marketing, if you really...

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Using Humor to Boost Your Social Media Profile

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By William Jepma in January, 2019 | 7 minute read

A good sense of humor is a great way to humanize a company, and when properly utilized, can dramatically increase audience engagement and profits. In the same breath, however, misusing humor in your social media can be a death sentence for your...

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Using Snapchat in Your Marketing Efforts

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By William Jepma in January, 2019 | 5 minute read

Using Snapchat in your marketing can be tricky, but thanks to the platform’s large and active audience, it can be an influential tool in your content marketing. Users on Snapchat are some of the most active and interactive people on social...

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Plan a Successful Social Media Marketing Campaign in 10 Steps

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By Sam Ciabotti in January, 2019 | 11 minute read

Successful marketing is about being in front of the right people, at the right time. With social media so deeply intertwined with consumers’ lifestyles, it’s no surprise that businesses are increasingly incorporating social media into their...

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Content Optimization: How to Increase Blog Traffic for Free

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By Ryan Edwards in December, 2018 | 5 minute read

You’ve heard it before: In the world of inbound marketing, content is king. But connecting your target audience to the content you generate can be a struggle. These content optimization tips and free resources will help you increase blog traffic...

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Your Business Origin Story Is Worth Selling

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By Don Granese in December, 2018 | 4 minute read

Your story matters. It matters to you because it’s the step-by-step process that got you here. That doesn’t matter yet to your consumer but it should. When they are able to truly understand WHY & HOW you got started in your industry, they will...

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Becoming a Marketing Hero: Tips to Pinpoint Your Brand Uniqueness

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By Don Granese in November, 2018 | 3 minute read

What does it take to be a marketing superhero? There are simple steps everyone must take to focus their brand. You don’t want to cast too small or too large of a net. Beyond your basic abilities you’ll learn to strengthen your marketing...

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