Market Veep Blog

Drive In More Leads

    Why Automation is Essential for B2B Email Marketing

    Picture of Mike Rand
    By Mike Rand in October, 2017 | 3 minute read

    Automation is now essential for B2B email marketing because you can no longer compete without it. Automated email marketing saves vast amounts of time so your employees can focus on other tasks. It also enables you to hyper-target your emails and...

    Read More

    Align Sales and Marketing with These 6 Types of Meetings

    Picture of Mike Rand
    By Mike Rand in September, 2017 | 4 minute read

    Meetings are an excellent tool for helping you align sales and marketing teams. Hold regular formal meetings between your teams to keep them in step, but don't neglect informal outings.

    Read More

    6 Marketing Hacks You Should Always Remember

    Picture of Jennelle McGrath
    By Jennelle McGrath in July, 2017 | 4 minute read

    Sometimes, we make marketing more complicated than it needs to be. Automation and project management tools, among other hacks, make inbound marketing much easier.

    Read More

    How Sales Representatives Can Spend More Time Selling and Less Time Writing

    Picture of Mike Rand
    By Mike Rand in May, 2017 | 5 minute read

    Content is an essential part of inbound marketing and sales, but it takes a lot of work. If your sales representatives need another way to generate leads, turn to social media, events, and paid advertisements, or get someone else to write content...

    Read More

    When to Hire an Inbound Marketing Agency

    Picture of Mike Rand
    By Mike Rand in April, 2017 | 4 minute read

    If you try to lay your company's marketing responsibilities on a single person, they'll always come up short. You need a team, but hiring internally is expensive. It may be time to hire an inbound marketing agency.

    Read More

    Why You Should Never Stop Marketing

    Picture of Mike Rand
    By Mike Rand in April, 2017 | 3 minute read

    If you stop marketing, the number of leads and new customers you've been getting will start to drop off immediately. Eventually, you'll have no leads coming in at all. If your marketing isn't giving you the results you want, try changing...

    Read More

    10 Questions to Ask Before Hiring a Marketing Agency

    Picture of Mike Rand
    By Mike Rand in April, 2017 | 6 minute read

    Hiring a marketing agency is an investment. Before you sign a contract, here are some marketing questions you should ask about how your agency plans to execute and measure your campaigns.

    Read More

    How Big Does Your Business Need to Be to Use a Marketing Agency?

    Picture of Mike Rand
    By Mike Rand in February, 2017 | 3 minute read

    You don't have to be a big business to use a marketing agency. There are plenty of boutique agencies out there who can offer you an affordable package. First, identify your goals. Then, find a marketing agency that fits your budget and your brand.

    Read More

    3 Ways to Promote Sales and Marketing Alignment

    Picture of Mike Rand
    By Mike Rand in February, 2017 | 4 minute read

    Sales and marketing alignment can feel like a challenge, but it's a challenge worth pursuing. The three best tools at your disposal are meetings, open communication, and aligned objectives.

    Read More

    Businesses That Align Their Sales and Marketing Teams vs. Businesses that Don’t

    Picture of Mike Rand
    By Mike Rand in February, 2017 | 3 minute read

    Businesses that align their sales and marketing teams can generate and close customers more efficiently and effectively. Businesses that don't will often have a disconnect between the two teams. This can damage lead flow and cause finger-pointing.

    Read More
    1 ...
    2 3 4 5 6