Market Veep Blog

Drive In More Leads

    10 Sales Call Tips to Help You Convert More Leads

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    By William Jepma in November, 2018 | 8 minute read

    A successful sales call is often the first step in building a lasting relationship with a prospective client. That first contact is vital in establishing who you are as a business, why your products and service are valuable, and how you can solve...

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    Why Aligning Marketing and Sales Should be a Priority for Your Company

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    By William Jepma in November, 2018 | 6 minute read

    Both your sales and marketing teams play a vital role in maintaining your company’s success. They share common goals, are usually aware of each other and their need for cooperation. Why, then, are so few sales and marketing teams in true...

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    What is Sales Content and How Does it Close Deals?

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    By William Jepma in October, 2018 | 6 minute read

    Inbound marketing is all about creating content relevant to the interests of your audience in ways that will draw them to the product you’re offering. One vital, but often overlooked, component of Inbound is sales content. While content marketing...

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    Goodbye Marketing Funnel, Hello Marketing Flywheel

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    By Emma Berry in July, 2018 | 6 minute read

    HubSpot’s customer-centric marketing flywheel centers your business around your customers. Ensuring that you are producing happy customers is the secret to growing your company. Service Hub provides your company with the best tools to revolve...

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    Why You Should Make the Switch to an Inbound Sales Strategy

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    By Mike Rand in June, 2018 | 11 minute read

    The inbound sales methodology is the best way to sell to today’s empowered buyers. To switch to an inbound sales strategy, you’ll need to start at the top of your organization and work downward. Once you’re committed, educate your salespeople,...

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    Understanding HubSpot Pricing: Pros, Cons, and Where to Start

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    By William Jepma in May, 2018 | 21 minute read

    HubSpot offers free tools and reasonably priced packages for businesses of all sizes. HubSpot pricing differs per package, though, which can make it difficult to decipher which package is right for your company. To help you work through it all,...

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    How Lead Intelligence Can Help You Close Inbound Sales Leads (in Half the Time)

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    By Mike Rand in May, 2018 | 10 minute read

    If your inbound sales lead doesn't respond to your first phone call, enroll them in a sales sequence. That sequence will send personalized, automated emails to keep them engaged in the sales process. When following up, use your lead intelligence...

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    3 Reasons You Should Start Outsourcing Email Marketing

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    By Mike Rand in January, 2018 | 5 minute read

    Email marketing can take a lot of time. If your company is struggling to manage the workload, or need some help putting your marketing toolkit to use, then outsourcing email marketing may be an option worth exploring.

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    The Inbound Marketing Methodology: Delight

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    By Mike Rand in December, 2017 | 4 minute read

    You've attracted visitors, converted them into leads, and closed them as customers. Now it’s time to delight your customers so much that they promote your brand. Welcome to the Delight stage of the inbound marketing methodology.

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    The Inbound Marketing Methodology: Close

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    By Mike Rand in December, 2017 | 7 minute read

    You’ve attracted visitors to your website and converted them into leads. In the Close stage of the inbound marketing methodology, you’ll transform those leads into customers using automated workflows and advanced pipeline management techniques.

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