Market Veep Blog

Email marketing can take a lot of time. If your company is struggling to manage the workload, or need some help putting your marketing toolkit to use, then outsourcing email marketing may be an option worth exploring.

You've attracted visitors, converted them into leads, and closed them as customers. Now it’s time to delight your customers so much that they promote your brand. Welcome to the Delight stage of the inbound marketing methodology.

You’ve attracted visitors to your website and converted them into leads. In the Close stage of the inbound marketing methodology, you’ll transform those leads into customers using automated workflows and advanced pipeline management techniques.

Automation is now essential for B2B email marketing because you can no longer compete without it. Automated email marketing saves vast amounts of time so your employees can focus on other tasks. It also enables you to hyper-target your emails and...

Meetings are an excellent tool for helping you align sales and marketing teams. Hold regular formal meetings between your teams to keep them in step, but don't neglect informal outings.

Sometimes, we make marketing more complicated than it needs to be. Automation and project management tools, among other hacks, make inbound marketing much easier.

Content is an essential part of inbound marketing and sales, but it takes a lot of work. If your sales representatives need another way to generate leads, turn to social media, events, and paid advertisements, or get someone else to write content...

If you try to lay your company's marketing responsibilities on a single person, they'll always come up short. You need a team, but hiring internally is expensive. It may be time to hire an inbound marketing agency.

If you stop marketing, the number of leads and new customers you've been getting will start to drop off immediately. Eventually, you'll have no leads coming in at all. If your marketing isn't giving you the results you want, try changing...

Hiring a marketing agency is an investment. Before you sign a contract, here are some marketing questions you should ask about how your agency plans to execute and measure your campaigns.