Market Veep Blog

Drive In More Leads

    Understanding and Measuring Your Content Marketing ROI

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    By William Jepma in December, 2018 | 6 minute read

    Measuring your content marketing ROI is one of the most effective ways to understand how, and if, your company’s content creation is living up to the time and resources you’ve invested in it. With the information in this blog post, you’ll be...

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    How To Use Marketing Chatbots in Your Sales Enablement Strategies

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    By William Jepma in December, 2018 | 7 minute read

    Chatbots have become a powerful tool in today’s increasingly automated business landscape. Their streamlined approach to simple problem solving and customer engagement makes them popular among larger businesses. But should your company use...

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    Becoming a Marketing Hero: Tips to Pinpoint Your Brand Uniqueness

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    By Don Granese in November, 2018 | 3 minute read

    What does it take to be a marketing superhero? There are simple steps everyone must take to focus their brand. You don’t want to cast too small or too large of a net. Beyond your basic abilities you’ll learn to strengthen your marketing...

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    10 Sales Call Tips to Help You Convert More Leads

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    By William Jepma in November, 2018 | 8 minute read

    A successful sales call is often the first step in building a lasting relationship with a prospective client. That first contact is vital in establishing who you are as a business, why your products and service are valuable, and how you can solve...

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    Why Aligning Marketing and Sales Should be a Priority for Your Company

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    By William Jepma in November, 2018 | 6 minute read

    Both your sales and marketing teams play a vital role in maintaining your company’s success. They share common goals, are usually aware of each other and their need for cooperation. Why, then, are so few sales and marketing teams in true...

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    What is Sales Content and How Does it Close Deals?

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    By William Jepma in October, 2018 | 6 minute read

    Inbound marketing is all about creating content relevant to the interests of your audience in ways that will draw them to the product you’re offering. One vital, but often overlooked, component of Inbound is sales content. While content marketing...

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    Goodbye Marketing Funnel, Hello Marketing Flywheel

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    By Emma Berry in July, 2018 | 6 minute read

    HubSpot’s customer-centric marketing flywheel centers your business around your customers. Ensuring that you are producing happy customers is the secret to growing your company. Service Hub provides your company with the best tools to revolve...

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    Why You Should Make the Switch to an Inbound Sales Strategy

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    By Mike Rand in June, 2018 | 11 minute read

    The inbound sales methodology is the best way to sell to today’s empowered buyers. To switch to an inbound sales strategy, you’ll need to start at the top of your organization and work downward. Once you’re committed, educate your salespeople,...

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    Understanding HubSpot Pricing: Pros, Cons, and Where to Start

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    By William Jepma in May, 2018 | 21 minute read

    HubSpot offers free tools and reasonably priced packages for businesses of all sizes. HubSpot pricing differs per package, though, which can make it difficult to decipher which package is right for your company. To help you work through it all,...

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    How Lead Intelligence Can Help You Close Inbound Sales Leads (in Half the Time)

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    By Mike Rand in May, 2018 | 10 minute read

    If your inbound sales lead doesn't respond to your first phone call, enroll them in a sales sequence. That sequence will send personalized, automated emails to keep them engaged in the sales process. When following up, use your lead intelligence...

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