Market Veep Blog

Drive In More Leads

    Leading Through a Crisis: How to Align Sales and Marketing After COVID

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    By William Jepma in July, 2020 | 5 minute read

    There are subtle but crucial differences between managing your team during a crisis and leading your team through a crisis. These differences are especially noticeable when a disruption like COVID-19 affects your company. Instead of letting that...

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    Marketing for SaaS Companies: How to Make Up For Lost Sales From COVID

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    By Bill Viau in July, 2020 | 7 minute read

    Clients are reluctant to commit to SaaS contracts when every week feels more uncertain than the last. A few strategic shifts in marketing for SaaS companies can help your brand compensate for these lost sales.  Stop talking about a long-term...

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    Improve Your Sales Closing Strategy With These Inbound Tricks

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    By William Jepma in July, 2020 | 5 minute read

    Closing a sale can feel like balancing on a tightrope. You have to be mindful of how you’re positioning your brand, how your offerings can help the buyer, and, ultimately, what you can do to build the kind of relationship with the consumer that...

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    Disaster Recovery for Business: How to Sell After a Crisis

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    By William Jepma in July, 2020 | 6 minute read

    Setting smart sales goals in 2020 is a unique kind of dilemma. In the face of so much social upheaval and disruption (as a result of the COVID-19 pandemic, among other things), is now really the time to be selling? If not, then what’s your...

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    5 of the Most Important KPIs to Measure After COVID-19

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    By William Jepma in June, 2020 | 7 minute read

    As most of the country gradually starts to reopen after shutting down in response to the coronavirus pandemic, companies are faced with a difficult question: what happens now? COVID-19 disrupted a lot of things we relied on as entrepreneurs, so...

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    How COVID-19 is Shaping New Kinds of Social Media Marketing Trends

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    By William Jepma in May, 2020 | 9 minute read

    What does marketing during COVID-19 look like? As this virus changes the way businesses across the globe interact with each other and their customers, we’re seeing social media trends for business shift, adapt, and in some cases, disappear...

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    7 Brick and Mortar Business Adaptations We’ve Seen for COVID-19

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    By Bill Viau in May, 2020 | 9 minute read

    This pandemic has challenged businesses of all stripes, but few have felt the impact more than physical stores that rely on foot traffic for revenue. We've gathered seven examples of savvy brick and mortar business adaptations to show you how...

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    3 Ways to Use Live Chat for Sales

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    By Sam Meza in December, 2019 | 4 minute read

    When you use live chat for sales, you’ll be providing an additional channel for your sales team to engage with prospective buyers –– especially if you’re using the feature HubSpot Live Chat provides you with.

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    6 Sales Enablement Tools to Increase Your Team’s Productivity

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    By William Jepma in November, 2019 | 6 minute read

    Are you looking to improve your sales and marketing productivity? Does your sales process need streamlining? If you’re looking to optimize your company’s sales enablement strategy, then you’re going to want some tools on your side. Get started...

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    Why the Marketing Flywheel is Taking Over the Sales Pipeline & Closing More Deals

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    By Bill Viau in November, 2019 | 12 minute read

    HubSpot’s Brian Halligan declared the inbound marketing funnel retired in 2018.  In its place? The marketing flywheel. Here’s everything you need to know about how (and why) a flywheel business model can help you close more deals than the sales...

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