Market Veep Blog

Drive In More Leads

The 6 Best Company Cultures Out There Right Now

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By William Jepma in January, 2019 | 7 minute read

When used well, a healthy and thoughtful company culture can be the thing that helps finally catapult your brand into a success all its own. While every company culture looks different, there are some common factors that all of the most...

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Understanding and Measuring Your Content Marketing ROI

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By William Jepma in December, 2018 | 6 minute read

Measuring your content marketing ROI is one of the most effective ways to understand how, and if, your company’s content creation is living up to the time and resources you’ve invested in it. With the information in this blog post, you’ll be...

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How To Use Chatbots in Your Sales and Marketing Strategies

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By William Jepma in December, 2018 | 7 minute read

Chatbots have become a powerful tool in today’s increasingly automated business landscape. Their streamlined approach to simple problem solving and customer engagement makes them popular among larger businesses. But should your company use...

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Becoming a Marketing Hero: Tips to Pinpoint Your Brand Uniqueness

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By Don Granese in November, 2018 | 3 minute read

What does it take to be a marketing superhero? There are simple steps everyone must take to focus their brand. You don’t want to cast too small or too large of a net. Beyond your basic abilities you’ll learn to strengthen your marketing...

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10 Strategies to Prepare for Sales Calls

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By William Jepma in November, 2018 | 7 minute read

A successful sales call is often the first step in building a lasting relationship with a prospective client. That first contact is vital in establishing who you are as a business, why your products and service are valuable, and how you can solve...

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Why Aligning Your Marketing and Sales Teams Is Important

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By William Jepma in November, 2018 | 5 minute read

Both your sales and marketing teams play a vital role in maintaining your company’s success. They share common goals, are usually aware of each other and their need for cooperation. Why, then, are so few sales and marketing teams in true...

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What is Sales Content and How Does it Close Deals?

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By William Jepma in October, 2018 | 6 minute read

Inbound marketing is all about creating content relevant to the interests of your audience in ways that will draw them to the product you’re offering. One vital, but often overlooked, component of Inbound is sales content. While content marketing...

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Goodbye Marketing Funnel, Hello Customer Flywheel

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By Emma Berry in July, 2018 | 5 minute read

HubSpot’s customer flywheel centers your business around your customers. Ensuring that you are producing happy customers is the secret to growing your company. Service Hub provides your company with the best tools to revolve your marketing...

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Why You Should Make the Switch to Inbound Sales

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By Mike Rand in June, 2018 | 11 minute read

The inbound sales methodology is the best way to sell to today’s empowered buyers. To switch to inbound sales, you’ll need to start at the top of your organization and work downward. Once you’re committed, educate your salespeople, align sales...

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How to Follow up with an Inbound Sales Lead

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By Mike Rand in May, 2018 | 9 minute read

If your inbound sales lead doesn't respond to your first phone call, enroll them in a sales sequence. That sequence will send personalized, automated emails to keep them engaged in the sales process. When following up, use your lead intelligence...

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