Market Veep Blog

Drive In More Leads

    We Miss You: How to Re-Engage With Lost Leads

    Picture of Bill Viau
    By Bill Viau in May, 2019 | 12 minute read

    Lost leads don’t have to be missed opportunities...sometimes they’re more like long lost friends, just waiting for the day when you’ll cross paths once again.  To re-engage with your lost leads, you’ve got to understand why they lost touch, how...

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    Strategic Sales Enablement: How Sales and Marketing Alignment Captures (and Closes) More Leads

    Picture of Sam Meza
    By Sam Meza in May, 2019 | 23 minute read

    One of the best things you can do for your strategic sales enablement is to emphasize sales and marketing alignment within your company. Sales and marketing alignment results in a more efficient sales process, a more compelling marketing...

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    Should I Upgrade to HubSpot Sales Pro?

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    By Bill Viau in May, 2019 | 9 minute read

    HubSpot has split its Sales platform into layers of increasingly advanced tools to help your sales team flourish at a price point that makes sense for you. The big question, of course, is when does it make sense to move up to the next level? Take...

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    Achieve 10x Your Growth Goals with These Sales Enablement Best Practices

    Picture of Bill Viau
    By Bill Viau in May, 2019 | 9 minute read

    Lofty growth goals are more than just pipe dreams.  With smart integration of marketing and sales enablement best practices, growth dreams are becoming growth realities for more and more companies every year.  This seismic shift in the sales...

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    5 Unexpected Ways Blogs Can Improve Sales Performance

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    By Sam Meza in March, 2019 | 7 minute read

    Blogs are an essential tool for sales enablement. Here are a few of the (maybe unexpected) ways blogs can dramatically improve sales performance.

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    What is Sales Enablement? (Hint: It's Not a Mythical Creature!)

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    By Sam Meza in March, 2019 | 5 minute read

    What is sales enablement, really? Sales enablement may sound intimidating, but it is completely attainable as proven by the following examples of businesses that have been successful at it for years.

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    The Benefits of Coordinating Your Sales and Marketing Activities

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    By Sam Meza in March, 2019 | 6 minute read

    Organizational alignment (or a lack thereof) has a massive impact on the overall success of a business. Coordinating your sales and marketing activities is a crucial step in achieving full-business alignment.

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    Why Aligning Marketing and Sales Should be a Priority for Your Company

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    By William Jepma in November, 2018 | 6 minute read

    Both your sales and marketing teams play a vital role in maintaining your company’s success. They share common goals, are usually aware of each other and their need for cooperation. Why, then, are so few sales and marketing teams in true...

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    Align Sales and Marketing with These 6 Types of Meetings

    Picture of Mike Rand
    By Mike Rand in September, 2017 | 4 minute read

    Meetings are an excellent tool for helping you align sales and marketing teams. Hold regular formal meetings between your teams to keep them in step, but don't neglect informal outings.

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    Businesses That Align Their Sales and Marketing Teams vs. Businesses that Don’t

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    By Mike Rand in February, 2017 | 3 minute read

    Businesses that align their sales and marketing teams can generate and close customers more efficiently and effectively. Businesses that don't will often have a disconnect between the two teams. This can damage lead flow and cause finger-pointing.

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