Market Veep Blog

Drive In More Leads

Win More Sales with Closed-Loop Marketing: Understanding the Analytics and Full Funnel Pipeline

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By William Jepma in June, 2019 | 5 minute read

In the constant search for sales and marketing alignment, closed-loop marketing can be one of the essential linchpins that brings the two teams together. By creating an “open-door” between sales and marketing, a closed-loop marketing system will...

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We Miss You: How to Re-Engage With Lost Leads

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By Bill Viau in May, 2019 | 12 minute read

Lost leads don’t have to be missed opportunities...sometimes they’re more like long lost friends, just waiting for the day when you’ll cross paths once again.  To re-engage with your lost leads, you’ve got to understand why they lost touch, how...

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Strategic Sales Enablement: How Sales and Marketing Alignment Captures (and Closes) More Leads

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By Sam Ciabotti in May, 2019 | 23 minute read

One of the best things you can do for your strategic sales enablement is to emphasize sales and marketing alignment within your company. Sales and marketing alignment results in a more efficient sales process, a more compelling marketing...

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Should I Upgrade to HubSpot Sales Pro?

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By Bill Viau in May, 2019 | 9 minute read

HubSpot has split its Sales platform into layers of increasingly advanced tools to help your sales team flourish at a price point that makes sense for you. The big question, of course, is when does it make sense to move up to the next level? Take...

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Achieve 10x Your #GrowthGoals with Marketing and Sales Enablement

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By Bill Viau in May, 2019 | 8 minute read

Lofty growth goals are more than just pipe dreams.  With smart integration of marketing and sales enablement techniques, growth dreams are becoming growth realities for more and more companies every year.  This seismic shift in the sales world is...

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10 Strategies to Prepare for Sales Calls

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By William Jepma in November, 2018 | 7 minute read

A successful sales call is often the first step in building a lasting relationship with a prospective client. That first contact is vital in establishing who you are as a business, why your products and service are valuable, and how you can solve...

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Why Aligning Your Sales and Marketing Teams Is Important

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By William Jepma in November, 2018 | 5 minute read

Both your sales and marketing teams play a vital role in maintaining your company’s success. They share common goals, are usually aware of each other and their need for cooperation. Why, then, are so few sales and marketing teams in true...

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