Clients are reluctant to commit to SaaS contracts when every week feels more uncertain than the last. A few strategic shifts in marketing for SaaS companies can help your brand compensate for these lost sales. Stop talking about a long-term...
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Software-as-a-Service (SaaS) has been an incredibly lucrative business model in recent years. However, the SaaS sales process can involve longer buying cycles and significant investments. What’s a SaaS company to do in the aftermath of a pandemic...
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Trust is a big factor when businesses start making decisions about their software. Customer testimonials are a great way to build trust for your SaaS, especially if you're a new player on the market.
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Social media is a perfect opportunity for getting your SaaS noticed. Build pages on the platforms your customers are using, then push out relevant content to garner attention.
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As a software company, you have a unique opportunity to generate leads with content and information. Turn all of the product info you have on hand into blog posts, eBooks, infographics, and other marketing materials.
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