Market Veep Blog

Drive In More Leads

    Marketing for SaaS Companies: How to Make Up For Lost Sales From COVID

    Picture of Bill Viau
    By Bill Viau in July, 2020 | 7 minute read

    Clients are reluctant to commit to SaaS contracts when every week feels more uncertain than the last. A few strategic shifts in marketing for SaaS companies can help your brand compensate for these lost sales.  Stop talking about a long-term...

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    5 Ways to Adjust Your SaaS Sales Process After Coronavirus

    Picture of Bill Viau
    By Bill Viau in July, 2020 | 6 minute read

    Software-as-a-Service (SaaS) has been an incredibly lucrative business model in recent years. However, the SaaS sales process can involve longer buying cycles and significant investments. What’s a SaaS company to do in the aftermath of a pandemic...

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    Using Customer Testimonials for SaaS Marketing

    Picture of Mike Rand
    By Mike Rand in March, 2017 | 5 minute read

    Trust is a big factor when businesses start making decisions about their software. Customer testimonials are a great way to build trust for your SaaS, especially if you're a new player on the market.

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    Marketing Your SaaS Through Social Media

    Picture of Mike Rand
    By Mike Rand in March, 2017 | 7 minute read

    Social media is a perfect opportunity for getting your SaaS noticed. Build pages on the platforms your customers are using, then push out relevant content to garner attention.

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    8 Ways SaaS Businesses Can Leverage Information for Marketing

    Picture of Mike Rand
    By Mike Rand in March, 2017 | 4 minute read

    As a software company, you have a unique opportunity to generate leads with content and information. Turn all of the product info you have on hand into blog posts, eBooks, infographics, and other marketing materials.

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