COVID-19 has turned marketing upside down. Businesses need to react quickly to adjustments in buyer behavior and pain points. But what do you do in an unprecedented crisis? There’s no tried-and-true roadmap to a corona marketing strategy. If you’re...
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You need leads to grow, and advertising can generate them. But how do you know whether your digital ad spend budget is making progress or digging you into a hole? Each lead your business generates through ad spend has to be worth more than the...
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The Inbound Conference is a gold mine of best marketing tips from thought leaders with diverse backgrounds. Here are the top four marketing tips you need to know to improve your marketing strategy and results.
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Google AdWords are a great tool for supplementing your other inbound marketing efforts and attaining quick wins. They are hyper-targeted and effective, if you know how to use them right.
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Facebook has 14 types of ads that you should know about. They can help you get more likes, increase your follower count, and even convert visitors on the platform.
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Some businesses don't think you can use Pinterest for marketing. The trick is cultivating pins that relate to your business but are also of interest to other users, then tagging, commenting, and sending pins to users to spread awareness of your...
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LinkedIn is the most popular social network for professionals. If you sell to other businesses, LinkedIn Ads are a powerful way to get your business noticed. They're a great compliment to your inbound marketing efforts.
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There are many different types of Facebook Ads. You can use them to promote events, get more followers, generate leads and more. If you want to start understanding Facebook ads, you've come to the right place.
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