Market Veep Blog

Drive In More Leads

    What Goes Into Marketing Pricing And Why

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    By Mike Rand in February, 2018 | 7 minute read

    Marketing pricing is based on time, complexity, and above all, value. Services that provide the most value are priced higher. High-value services also tend to be the most complex. Pricing models vary from hourly to per-project models, but points...

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    3 Reasons You Should Start Outsourcing Email Marketing

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    By Mike Rand in January, 2018 | 5 minute read

    Email marketing can take a lot of time. If your company is struggling to manage the workload, or need some help putting your marketing toolkit to use, then outsourcing email marketing may be an option worth exploring.

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    The Inbound Marketing Methodology: Convert

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    By Mike Rand in December, 2017 | 4 minute read

    You’ve attracted the right traffic to your site and now it is time to convert visitors into qualified leads. In the Convert stage of the inbound marketing methodology, you use forms, CTAs, and a CRM to capture and store contacts.

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    Why We Love Setting Measurable Marketing Goals and Objectives

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    By Mike Rand in January, 2017 | 4 minute read

    Marketing that isn't measurable isn't worth your time. By setting marketing goals and objectives that are specific, measurable, attainable, realistic, and time-bound, your marketing team will always be able to stay on track and report their...

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    3 Reasons Your Customer Acquisition Cost Benchmark Matters to Your Business

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    By Mike Rand in December, 2016 | 5 minute read

    Among other metrics, your customer acquisition cost benchmark is one you should pay attention to. If you're spending too much for each new customer, you may need to adjust your marketing strategy.

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    How to Use Digital Marketing Metrics to Adapt Your Marketing Strategy

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    By Mike Rand in December, 2016 | 6 minute read

    If you set and forget your digital marketing projects, you won't be able to tell what's working and what needs adjusting. Use marketing metrics and KPIs to measure the effectiveness of your strategy, then adapt as necessary.

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    Marketing Measurements Can Save You Time, Energy, and Money

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    By Mike Rand in December, 2016 | 4 minute read

    Data is your best tool for measuring your marketing, but it can be a challenge figuring out what to measure and how to measure it. Marketing measurements like monthly web traffic can give you a brief glimpse of success or failure, but you'll have...

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    Google Analytics: Everything You Need to Know

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    By Jennelle McGrath in May, 2016 | 2 minute read

    It helps to know where your business is coming from, and where it isn't. Google Analytics provides a wealth of indispensable information about your website and your marketing campaigns.

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