COVID-19 has turned marketing upside down. Businesses need to react quickly to adjustments in buyer behavior and pain points. But what do you do in an unprecedented crisis? There’s no tried-and-true roadmap to a corona marketing strategy. If...
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Once a primary focus of every SEO strategy, keywords are officially out. Search engines are now sophisticated enough to understand context and user intent. They can also determine a website's authority on specific topics and how relevant they are...
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Getting a referral from a friend, looking through lawyer directories, and opening the phone book: Those used to be the ways people found lawyers. Today's lawyer directories still matter, and not just for getting referrals.
Ever since lawyers...
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Most things are pretty expensive in Massachusetts, but law firm marketing doesn't have to be. If you have a website and some content, you're already in a good position to generate leads. The trick is knowing what to do with them.
Many lawyers...
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