A HubSpot blog migration might seem like a hassle. Each post’s URL has to change...there are link redirects to set up...is it really worth it? Yes. The advanced reporting and analytics capabilities of a blog connected to a HubSpot subdomain are...
Read More
COVID-19 has turned marketing upside down. Businesses need to react quickly to adjustments in buyer behavior and pain points. But what do you do in an unprecedented crisis? There’s no tried-and-true roadmap to a corona marketing strategy. If you’re...
Read More
Once a primary focus of every SEO strategy, keywords are officially out. Search engines are now sophisticated enough to understand context and user intent. They can also determine a website's authority on specific topics and how relevant they are to...
Read More
Getting a referral from a friend, looking through lawyer directories, and opening the phone book: Those used to be the ways people found lawyers. Today's lawyer directories still matter, and not just for getting referrals.
Ever since lawyers started
Read More
Most things are pretty expensive in Massachusetts, but law firm marketing doesn't have to be. If you have a website and some content, you're already in a good position to generate leads. The trick is knowing what to do with them.
Many lawyers...
Read More
