Market Veep Blog

Drive In More Leads

    7 Marketing Tactics that Help Personal Injury Lawyers Beat the Competition

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    By Mike Rand in March, 2017 | 4 minute read

    When someone searches for a personal injury lawyer, they'll typically ask for a referral or look online. Blogging, SEO, and website optimization are tactics personal injury lawyers can use to beat the competition, among others. 

    Legal marketing...

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    4 Low Cost Strategies for Massachusetts Law Firm Marketing

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    By Mike Rand in February, 2017 | 4 minute read

    Most things are pretty expensive in Massachusetts, but law firm marketing doesn't have to be. If you have a website and some content, you're already in a good position to generate leads. The trick is knowing what to do with them.

    Many lawyers...

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    Consider Your Law Firm a Brand

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    By Mike Rand in February, 2017 | 4 minute read

    Brand recognition is an important factor in both consumer and B2B markets. It's equally as important for law firms. By treating your law firm like a brand, you'll be able to maintain more top-of-mind recognition in your community.

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    5 Things to Consider When Selecting Legal Marketing Strategies

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    By Mike Rand in October, 2016 | 4 minute read

    Imprecise marketing strategies don't work well for lawyers. Law firms need a marketing strategy that's measurable, locally-targeted, and built around their practice areas.

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    5 Ways to Build Trust with Visitors to Your Lawyer Website

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    By Mike Rand in October, 2016 | 4 minute read

    When a potential client visits your website, you want them to recognize your talent and authority immediately. Place trust-building elements like association badges and testimonials where they can be seen easily. Provide easy access to a free...

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    Law Firm Marketing Strategies That Drive Local Traffic

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    By Mike Rand in October, 2016 | 4 minute read

    Your website is accessible to anyone with an internet connection, but you don't want just anyone on your website. Use directories, backlinks, social media, and targeted content to drive local traffic to your law firm.

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