When someone searches for a personal injury lawyer, they'll typically ask for a referral or look online. Blogging, SEO, and website optimization are tactics personal injury lawyers can use to beat the competition, among others.
Legal marketing...
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Most things are pretty expensive in Massachusetts, but law firm marketing doesn't have to be. If you have a website and some content, you're already in a good position to generate leads. The trick is knowing what to do with them.
Many lawyers...
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Brand recognition is an important factor in both consumer and B2B markets. It's equally as important for law firms. By treating your law firm like a brand, you'll be able to maintain more top-of-mind recognition in your community.
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Imprecise marketing strategies don't work well for lawyers. Law firms need a marketing strategy that's measurable, locally-targeted, and built around their practice areas.
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When a potential client visits your website, you want them to recognize your talent and authority immediately. Place trust-building elements like association badges and testimonials where they can be seen easily. Provide easy access to a free...
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Your website is accessible to anyone with an internet connection, but you don't want just anyone on your website. Use directories, backlinks, social media, and targeted content to drive local traffic to your law firm.
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