Not all leads are quality leads. If you find that most of your leads are not qualified to buy your product or service, you may need to do some fine-tuning at the top of your marketing funnel.
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Sales and marketing alignment can feel like a challenge, but it's a challenge worth pursuing. The three best tools at your disposal are meetings, open communication, and aligned objectives.
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Among other metrics, your customer acquisition cost benchmark is one you should pay attention to. If you're spending too much for each new customer, you may need to adjust your marketing strategy.
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Most consumers and B2B decision-makers prefer to be contacted via email. Use email marketing to keep your business accessible and send personal messages to your leads.
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