Market Veep Blog

Drive In More Leads

    Generating Quality Leads Has to Start at the Top of the Funnel

    Picture of Mike Rand
    By Mike Rand in May, 2017 | 4 minute read

    Not all leads are quality leads. If you find that most of your leads are not qualified to buy your product or service, you may need to do some fine-tuning at the top of your marketing funnel.

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    3 Ways to Promote Sales and Marketing Alignment

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    By Mike Rand in February, 2017 | 5 minute read

    Sales and marketing alignment can feel like a challenge, but it's a challenge worth pursuing. The three best tools at your disposal are meetings, open communication, and aligned objectives.

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    3 Reasons Your Customer Acquisition Cost Benchmark Matters to Your Business

    Picture of Mike Rand
    By Mike Rand in December, 2016 | 5 minute read

    Among other metrics, your customer acquisition cost benchmark is one you should pay attention to. If you're spending too much for each new customer, you may need to adjust your marketing strategy.

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    Stay Connected With Email Marketing

    Picture of Jennelle McGrath
    By Jennelle McGrath in May, 2016 | 2 minute read

    Most consumers and B2B decision-makers prefer to be contacted via email. Use email marketing to keep your business accessible and send personal messages to your leads.

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