Market Veep Blog

The logistics industry is changing, and these ten HubSpot tools will position your company for success with modern, digital lead nurturing campaigns.

The potential ROI of marketing for manufacturers has been proven time and again in B2B industry research. We’ve assembled 40 such stats here to demonstrate the positive impact that marketing can have on a manufacturing company’s bottom line.

Following up with leads is one of the trickiest puzzles to crack. If you’re too eager, then you can scare leads away. But if you take too long to follow-up, then they’ll start looking somewhere else. The secret to knowing when (and how) to enact...

Your lead nurturing strategy has two primary goals: to convert leads into sales and to build positive, long-term customer relationships. Follow these lead nurturing best practices to craft a nurture campaign that will shore up the cracks in your...

Lead generation is the end goal of most inbound marketing strategies. But your content can’t convert or qualify leads without the awareness of an invested audience.  Content marketing is about building relationships — across all marketing funnel...

Inbound leads are warmer by nature.  After all, they’ve come to you. But that doesn’t mean they’re ready to make a purchase right away, and you definitely don’t want to scare them off.  So when should your sales team reach out? A rapid response...

Your company’s success hinges on the success of its customers. If you want to continue to grow and expand, then you need to prioritize your customers. And you can do that by learning how to delight customers with the ways you identify, address,...

Lead nurturing examples are often focused on taking cold leads and warming them up towards a sale.  But what about nurturing warm leads so they don’t go cold in the first place?  Warm marketing strategies set out to lead nurture gently, but...

Lost leads don’t have to be missed opportunities...sometimes they’re more like long lost friends, just waiting for the day when you’ll cross paths once again.  To re-engage with your lost leads, you’ve got to understand why they lost touch, how...

What is sales enablement, really? Sales enablement may sound intimidating, but it is completely attainable as proven by the following examples of businesses that have been successful at it for years.