Market Veep Blog

Drive In More Leads

Why Would You Outsource Email Marketing?

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By Mike Rand in January, 2018 | 5 minute read

Email marketing can take a lot of time. Many companies outsource email marketing just to get help with the workload. But many others look to professional email marketers to provide them with expert advice and new email marketing capabilities,...

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The Inbound Marketing Methodology: Close

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By Mike Rand in December, 2017 | 7 minute read

You’ve attracted visitors to your website and converted them into leads. In the Close stage of the inbound marketing methodology, you’ll transform those leads into customers using automated workflows and advanced pipeline management techniques.

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How Can an Email Marketing Agency Help You?

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By Mike Rand in October, 2017 | 3 minute read

An email marketing agency can help you segment your contacts, send targeted messages, and automate your email campaigns for maximum lead flow. They can also help you build incentives to capture more contacts. Email still has the one of the...

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Why Automation is Essential for B2B Email Marketing

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By Mike Rand in October, 2017 | 3 minute read

Automation is now essential for B2B email marketing because you can no longer compete without it. Automated email marketing saves vast amounts of time so your employees can focus on other tasks. It also enables you to hyper-target your emails and...

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The 6 Best Meetings to Hold for Sales and Marketing Alignment

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By Mike Rand in September, 2017 | 3 minute read

Meetings are an excellent tool for aligning your sales and marketing teams. Hold regular formal meetings between your teams to keep them in step, but don't neglect informal outings.

Sales and marketing are a package deal, whether we like it or...

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How Does Inbound Marketing Work?

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By Mike Rand in September, 2017 | 8 minute read

The four stages of the inbound marketing methodology are: Attract, Convert, Close, and Delight. Inbound marketers use helpful content and easy methods of "opting in" to attract business organically and keep customers coming back for more. It's...

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How to Use HubSpot's Lead Segmentation Tools

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By Mike Rand in September, 2017 | 4 minute read

Use buyer personas and the lifecycle stage of your contacts to create contextual, personalized messages and close leads faster. HubSpot's lead segmentation tools make this process easy, and you can use automation to make it faster.

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How to Use Lead Nurturing Emails to Grow Your Business

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By Mike Rand in September, 2017 | 4 minute read

Lead nurturing emails that are based on the recipient's context will perform better than those that are sent in bulk.  Use your lead intelligence to draft your emails and send them to contact lists that that perform well.

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Qualified Lead Generation Starts at the Top of the Funnel

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By Mike Rand in May, 2017 | 4 minute read

Not all leads are good leads. If you find that most of your leads are qualified to buy your product or service, you may need to do some fine-tuning at the top of your marketing funnel.

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The 3 Best Ways to Align Sales and Marketing Teams

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By Mike Rand in February, 2017 | 3 minute read

Aligning your sales and marketing teams is a challenge, but it's a challenge worth pursuing. The three best tools at your disposal are meetings, open communication, and aligned objectives.

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