Market Veep Blog

Drive In More Leads

    How Can You Improve Your Lead Follow-Up Process?

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    By William Jepma in December, 2019 | 6 minute read

    Following up with leads is one of the trickiest puzzles to crack. If you’re too eager, then you can scare leads away. But if you take too long to follow-up, then they’ll start looking somewhere else. The secret to knowing when (and how) to enact...

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    How to Develop a Lead Nurturing Strategy That Boosts Sales & Advocacy

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    By Bill Viau in November, 2019 | 11 minute read

    Your lead nurturing strategy has two primary goals: to convert leads into sales and to build positive, long-term customer relationships. Follow these lead nurturing best practices to craft a nurture campaign that will shore up the cracks in your...

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    7 Reasons You Need Content That Explores All Marketing Funnel Stages

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    By Bill Viau in November, 2019 | 8 minute read

    Lead generation is the end goal of most inbound marketing strategies. But your content can’t convert or qualify leads without the awareness of an invested audience.  Content marketing is about building relationships — across all marketing funnel...

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    When Should My Sales Team Reach Out to an Inbound Lead?

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    By Bill Viau in November, 2019 | 9 minute read

    Inbound leads are warmer by nature.  After all, they’ve come to you. But that doesn’t mean they’re ready to make a purchase right away, and you definitely don’t want to scare them off.  So when should your sales team reach out? A rapid response...

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    How to Identify and Address Customer Pain Points

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    By William Jepma in October, 2019 | 5 minute read

    Your company’s success hinges on the success of its customers. If you want to continue to grow and expand, then you need to prioritize your customers. And you can do that by learning how to delight customers with the ways you identify, address,...

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    How to Keep Warm Leads From Growing Cold

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    By Bill Viau in October, 2019 | 4 minute read

    Lead nurturing examples are often focused on taking cold leads and warming them up towards a sale.  But what about nurturing warm leads so they don’t go cold in the first place?  Warm marketing strategies set out to lead nurture gently, but...

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    We Miss You: How to Re-Engage With Lost Leads

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    By Bill Viau in May, 2019 | 12 minute read

    Lost leads don’t have to be missed opportunities...sometimes they’re more like long lost friends, just waiting for the day when you’ll cross paths once again.  To re-engage with your lost leads, you’ve got to understand why they lost touch, how...

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    What is Sales Enablement? (Hint: It's Not a Mythical Creature!)

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    By Sam Meza in March, 2019 | 5 minute read

    What is sales enablement, really? Sales enablement may sound intimidating, but it is completely attainable as proven by the following examples of businesses that have been successful at it for years.

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    These Sales CRM Tools Are Your Sales Team's Best Friend (They Just Don't Know It Yet)

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    By Sam Meza in March, 2019 | 9 minute read

    An effective CRM platform streamlines your sales process to eliminate time spent on tedious tasks so your sales team can focus on selling. Here are some sales CRM tools that can help your sales team score more wins!

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    Sales Enablement Content Can Close Deals (and Make Your Sales Team Happy!)

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    By Sam Meza in March, 2019 | 8 minute read

    One of the key benefits of sales and marketing alignment is the creation of highly relevant sales enablement content that can be used to close more deals.

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