Market Veep Blog

An effective CRM platform streamlines your sales process to eliminate time spent on tedious tasks so your sales team can focus on selling.

Organizational alignment (or a lack thereof) has a massive impact on the overall success of a business. Coordinating sales and marketing content is a crucial step in achieving full-business alignment.

One of the key benefits of sales and marketing alignment is the creation of highly relevant content that can be used to close more deals.

Converting leads into customers is perhaps the most important part of the inbound methodology. It’s the stage where someone provides you with their information in exchange for a service you’ve offered them. This exchange of information will...

Email marketing can take a lot of time. Many companies outsource email marketing just to get help with the workload. But many others look to professional email marketers to provide them with expert advice and new email marketing capabilities,...

You’ve attracted visitors to your website and converted them into leads. In the Close stage of the inbound marketing methodology, you’ll transform those leads into customers using automated workflows and advanced pipeline management techniques.

An email marketing agency can help you segment your contacts, send targeted messages, and automate your email campaigns for maximum lead flow. They can also help you build incentives to capture more contacts. Email still has the one of the...

Automation is now essential for B2B email marketing because you can no longer compete without it. Automated email marketing saves vast amounts of time so your employees can focus on other tasks. It also enables you to hyper-target your emails and...

Meetings are an excellent tool for aligning your sales and marketing teams. Hold regular formal meetings between your teams to keep them in step, but don't neglect informal outings.

Sales and marketing are a package deal, whether we like it or...

The four stages of the inbound marketing methodology are: Attract, Convert, Close, and Delight. Inbound marketers use helpful content and easy methods of "opting in" to attract business organically and keep customers coming back for more. It's...