Market Veep Blog

Drive In More Leads

Your CRM is Your Sales Team's Best Friend (They Just Don't Know It Yet)

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By Sam Ciabotti in March, 2019 | 9 minute read

An effective CRM platform streamlines your sales process to eliminate time spent on tedious tasks so your sales team can focus on selling.

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How Coordinating your Marketing and Sales Content Can Solve for Multi-Department Alignment

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By Sam Ciabotti in March, 2019 | 6 minute read

Organizational alignment (or a lack thereof) has a massive impact on the overall success of a business. Coordinating sales and marketing content is a crucial step in achieving full-business alignment.

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Unique Sales Content That Closes Deals (and Makes Your Sales Team Happy!)

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By Sam Ciabotti in March, 2019 | 7 minute read

One of the key benefits of sales and marketing alignment is the creation of highly relevant content that can be used to close more deals.

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7 Easy Tips for Successful Lead Conversions

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By William Jepma in January, 2019 | 6 minute read

Converting leads into customers is perhaps the most important part of the inbound methodology. It’s the stage where someone provides you with their information in exchange for a service you’ve offered them. This exchange of information will...

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Why Would You Outsource Email Marketing?

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By Mike Rand in January, 2018 | 5 minute read

Email marketing can take a lot of time. Many companies outsource email marketing just to get help with the workload. But many others look to professional email marketers to provide them with expert advice and new email marketing capabilities,...

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The Inbound Marketing Methodology: Close

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By Mike Rand in December, 2017 | 7 minute read

You’ve attracted visitors to your website and converted them into leads. In the Close stage of the inbound marketing methodology, you’ll transform those leads into customers using automated workflows and advanced pipeline management techniques.

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How Can an Email Marketing Agency Help You?

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By Mike Rand in October, 2017 | 3 minute read

An email marketing agency can help you segment your contacts, send targeted messages, and automate your email campaigns for maximum lead flow. They can also help you build incentives to capture more contacts. Email still has the one of the...

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Why Automation is Essential for B2B Email Marketing

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By Mike Rand in October, 2017 | 3 minute read

Automation is now essential for B2B email marketing because you can no longer compete without it. Automated email marketing saves vast amounts of time so your employees can focus on other tasks. It also enables you to hyper-target your emails and...

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The 6 Best Meetings to Hold for Sales and Marketing Alignment

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By Mike Rand in September, 2017 | 3 minute read

Meetings are an excellent tool for aligning your sales and marketing teams. Hold regular formal meetings between your teams to keep them in step, but don't neglect informal outings.

Sales and marketing are a package deal, whether we like it or...

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How Does Inbound Marketing Work?

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By Mike Rand in September, 2017 | 8 minute read

The four stages of the inbound marketing methodology are: Attract, Convert, Close, and Delight. Inbound marketers use helpful content and easy methods of "opting in" to attract business organically and keep customers coming back for more. It's...

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