Market Veep Blog

Drive In More Leads

    The Inbound Marketing Methodology: Close

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    By Mike Rand in December, 2017 | 7 minute read

    You’ve attracted visitors to your website and converted them into leads. In the Close stage of the inbound marketing methodology, you’ll transform those leads into customers using automated workflows and advanced pipeline management techniques.

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    The Inbound Marketing Methodology: Convert

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    By Mike Rand in December, 2017 | 4 minute read

    You’ve attracted the right traffic to your site and now it is time to convert visitors into qualified leads. In the Convert stage of the inbound marketing methodology, you use forms, CTAs, and a CRM to capture and store contacts.

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    How Does Inbound Marketing Work?

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    By Mike Rand in September, 2017 | 8 minute read

    The four stages of the inbound marketing methodology are: Attract, Convert, Close, and Delight. Inbound marketers use helpful content and easy methods of "opting in" to attract business organically and keep customers coming back for more. It's...

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    How to Get More Out of HubSpot's Lead Segmentation Tools

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    By Mike Rand in September, 2017 | 4 minute read

    Use buyer personas and the lifecycle stage of your contacts to create contextual, personalized messages and close leads faster. HubSpot's lead segmentation tools make this process easy, and you can use automation to make it faster.

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    3 Ways to Promote Sales and Marketing Alignment

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    By Mike Rand in February, 2017 | 4 minute read

    Sales and marketing alignment can feel like a challenge, but it's a challenge worth pursuing. The three best tools at your disposal are meetings, open communication, and aligned objectives.

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    3 Reasons Your Customer Acquisition Cost Benchmark Matters to Your Business

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    By Mike Rand in December, 2016 | 5 minute read

    Among other metrics, your customer acquisition cost benchmark is one you should pay attention to. If you're spending too much for each new customer, you may need to adjust your marketing strategy.

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