Market Veep Blog

Drive In More Leads

Does Sales Enablement Truly Exist? (Yes, It's Not a Mythical Creature!)

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By Sam Ciabotti in March, 2019 | 4 minute read

Sales enablement may sound intimidating, but it is completely attainable as proven by the following examples of businesses that have been successful at it for years.

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Your CRM is Your Sales Team's Best Friend (They Just Don't Know It Yet)

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By Sam Ciabotti in March, 2019 | 9 minute read

An effective CRM platform streamlines your sales process to eliminate time spent on tedious tasks so your sales team can focus on selling.

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Unique Sales Content That Closes Deals (and Makes Your Sales Team Happy!)

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By Sam Ciabotti in March, 2019 | 7 minute read

One of the key benefits of sales and marketing alignment is the creation of highly relevant content that can be used to close more deals.

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7 Easy Tips for Successful Lead Conversions

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By William Jepma in January, 2019 | 6 minute read

Converting leads into customers is perhaps the most important part of the inbound methodology. It’s the stage where someone provides you with their information in exchange for a service you’ve offered them. This exchange of information will...

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Recruiting Customers in Your Content Creation Process

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By William Jepma in December, 2018 | 5 minute read

When it comes to effective marketing strategies, there are few things more persuasive than user-generated content. Customers are more willing to trust other customers than they are sellers or companies, so if you can tap into your existing...

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Why Would You Outsource Email Marketing?

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By Mike Rand in January, 2018 | 5 minute read

Email marketing can take a lot of time. Many companies outsource email marketing just to get help with the workload. But many others look to professional email marketers to provide them with expert advice and new email marketing capabilities,...

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The Inbound Marketing Methodology: Close

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By Mike Rand in December, 2017 | 7 minute read

You’ve attracted visitors to your website and converted them into leads. In the Close stage of the inbound marketing methodology, you’ll transform those leads into customers using automated workflows and advanced pipeline management techniques.

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The Inbound Marketing Methodology: Convert

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By Mike Rand in December, 2017 | 4 minute read

You’ve attracted the right traffic to your site and now it is time to convert visitors into qualified leads. In the Convert stage of the inbound marketing methodology, you use forms, CTAs, and a CRM to capture and store contacts.

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The 6 Best Meetings to Hold for Sales and Marketing Alignment

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By Mike Rand in September, 2017 | 4 minute read

Meetings are an excellent tool for aligning your sales and marketing teams. Hold regular formal meetings between your teams to keep them in step, but don't neglect informal outings.

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How Does Inbound Marketing Work?

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By Mike Rand in September, 2017 | 8 minute read

The four stages of the inbound marketing methodology are: Attract, Convert, Close, and Delight. Inbound marketers use helpful content and easy methods of "opting in" to attract business organically and keep customers coming back for more. It's...

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