
B2B lead generation in the post-COVID environment will be critical to a swift recovery. However, it’s not easy to crank lead gen up to double-time with cash reserves drained by the pandemic. Use these seven free lead generation tools to start...
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Following up with leads is one of the trickiest puzzles to crack. If you’re too eager, then you can scare leads away. But if you take too long to follow-up, then they’ll start looking somewhere else. The secret to knowing when (and how) to enact...
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Knowing your marketing audience is one of the first and most crucial steps your company will make towards success. When you invest in buyer persona development, you’re investing in your content marketing, your brand identity, and your company’s...
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Inbound leads are warmer by nature. After all, they’ve come to you. But that doesn’t mean they’re ready to make a purchase right away, and you definitely don’t want to scare them off. So when should your sales team reach out? A rapid response...
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Converting leads into customers is perhaps the most important part of the inbound methodology. It’s the stage where someone provides you with their information in exchange for a service you’ve offered them. This exchange of information will...
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When it comes to effective marketing strategies, there are few things more persuasive than a user-generated content marketing strategy. Customers are more willing to trust other customers than they are sellers or companies, so if you can tap...
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If your inbound sales lead doesn't respond to your first phone call, enroll them in a sales sequence. That sequence will send personalized, automated emails to keep them engaged in the sales process. When following up, use your lead intelligence...
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