Market Veep Blog

Inbound leads are warmer by nature.  After all, they’ve come to you. But that doesn’t mean they’re ready to make a purchase right away, and you definitely don’t want to scare them off.  So when should your sales team reach out? A rapid response...

Lost leads don’t have to be missed opportunities...sometimes they’re more like long lost friends, just waiting for the day when you’ll cross paths once again.  To re-engage with your lost leads, you’ve got to understand why they lost touch, how...

Sales enablement may sound intimidating, but it is completely attainable as proven by the following examples of businesses that have been successful at it for years.

An effective CRM platform streamlines your sales process to eliminate time spent on tedious tasks so your sales team can focus on selling.

One of the key benefits of sales and marketing alignment is the creation of highly relevant content that can be used to close more deals.

Converting leads into customers is perhaps the most important part of the inbound methodology. It’s the stage where someone provides you with their information in exchange for a service you’ve offered them. This exchange of information will...

When it comes to effective marketing strategies, there are few things more persuasive than a user-generated content marketing strategy. Customers are more willing to trust other customers than they are sellers or companies, so if you can tap...

Email marketing can take a lot of time. If your company is struggling to manage the workload, or need some help putting your marketing toolkit to use, then outsourcing email marketing may be an option worth exploring.

You’ve attracted visitors to your website and converted them into leads. In the Close stage of the inbound marketing methodology, you’ll transform those leads into customers using automated workflows and advanced pipeline management techniques.

You’ve attracted the right traffic to your site and now it is time to convert visitors into qualified leads. In the Convert stage of the inbound marketing methodology, you use forms, CTAs, and a CRM to capture and store contacts.