Market Veep Blog

Following up with leads is one of the trickiest puzzles to crack. If you’re too eager, then you can scare leads away. But if you take too long to follow-up, then they’ll start looking somewhere else. The secret to knowing when (and how) to enact...

Knowing your marketing audience is one of the first and most crucial steps your company will make towards success. When you invest in buyer persona development, you’re investing in your content marketing, your brand identity, and your company’s...

Inbound leads are warmer by nature.  After all, they’ve come to you. But that doesn’t mean they’re ready to make a purchase right away, and you definitely don’t want to scare them off.  So when should your sales team reach out? A rapid response...

Lost leads don’t have to be missed opportunities...sometimes they’re more like long lost friends, just waiting for the day when you’ll cross paths once again.  To re-engage with your lost leads, you’ve got to understand why they lost touch, how...

An effective CRM platform streamlines your sales process to eliminate time spent on tedious tasks so your sales team can focus on selling. Here are some sales CRM tools that can help your sales team score more wins!

One of the key benefits of sales and marketing alignment is the creation of highly relevant sales enablement content that can be used to close more deals.

Converting leads into customers is perhaps the most important part of the inbound methodology. It’s the stage where someone provides you with their information in exchange for a service you’ve offered them. This exchange of information will...

When it comes to effective marketing strategies, there are few things more persuasive than a user-generated content marketing strategy. Customers are more willing to trust other customers than they are sellers or companies, so if you can tap...

If your inbound sales lead doesn't respond to your first phone call, enroll them in a sales sequence. That sequence will send personalized, automated emails to keep them engaged in the sales process. When following up, use your lead intelligence...

Email marketing can take a lot of time. If your company is struggling to manage the workload, or need some help putting your marketing toolkit to use, then outsourcing email marketing may be an option worth exploring.