Market Veep Blog

Drive In More Leads

    Free Lead Generation Tools for B2B Service Companies to Bounce Back From Coronavirus

    Picture of Bill Viau
    By Bill Viau in August, 2020 | 7 minute read

    B2B lead generation in the post-COVID environment will be critical to a swift recovery. However, it’s not easy to crank lead gen up to double-time with cash reserves drained by the pandemic. Use these seven free lead generation tools to start...

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    How Can You Improve Your Lead Follow-Up Process?

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    By William Jepma in December, 2019 | 6 minute read

    Following up with leads is one of the trickiest puzzles to crack. If you’re too eager, then you can scare leads away. But if you take too long to follow-up, then they’ll start looking somewhere else. The secret to knowing when (and how) to enact...

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    Why Buyer Personas Matter: 5 Tips for Knowing Your Marketing Audience

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    By William Jepma in November, 2019 | 6 minute read

    Knowing your marketing audience is one of the first and most crucial steps your company will make towards success. When you invest in buyer persona development, you’re investing in your content marketing, your brand identity, and your company’s...

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    When Should My Sales Team Reach Out to an Inbound Lead?

    Picture of Bill Viau
    By Bill Viau in November, 2019 | 9 minute read

    Inbound leads are warmer by nature.  After all, they’ve come to you. But that doesn’t mean they’re ready to make a purchase right away, and you definitely don’t want to scare them off.  So when should your sales team reach out? A rapid response...

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    We Miss You: How to Re-Engage With Lost Leads

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    By Bill Viau in May, 2019 | 12 minute read

    Lost leads don’t have to be missed opportunities...sometimes they’re more like long lost friends, just waiting for the day when you’ll cross paths once again.  To re-engage with your lost leads, you’ve got to understand why they lost touch, how...

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    These Sales CRM Tools Are Your Sales Team's Best Friend (They Just Don't Know It Yet)

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    By Sam Meza in March, 2019 | 9 minute read

    An effective CRM platform streamlines your sales process to eliminate time spent on tedious tasks so your sales team can focus on selling. Here are some sales CRM tools that can help your sales team score more wins!

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    Sales Enablement Content Can Close Deals (and Make Your Sales Team Happy!)

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    By Sam Meza in March, 2019 | 8 minute read

    One of the key benefits of sales and marketing alignment is the creation of highly relevant sales enablement content that can be used to close more deals.

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    7 Easy Tips for Improving Your Lead Conversion Process

    Picture of William Jepma
    By William Jepma in January, 2019 | 6 minute read

    Converting leads into customers is perhaps the most important part of the inbound methodology. It’s the stage where someone provides you with their information in exchange for a service you’ve offered them. This exchange of information will...

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    How Does User-Generated Content Marketing Work?

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    By William Jepma in December, 2018 | 6 minute read

    When it comes to effective marketing strategies, there are few things more persuasive than a user-generated content marketing strategy. Customers are more willing to trust other customers than they are sellers or companies, so if you can tap...

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    How Lead Intelligence Can Help You Close Inbound Sales Leads (in Half the Time)

    Picture of Mike Rand
    By Mike Rand in May, 2018 | 10 minute read

    If your inbound sales lead doesn't respond to your first phone call, enroll them in a sales sequence. That sequence will send personalized, automated emails to keep them engaged in the sales process. When following up, use your lead intelligence...

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