Market Veep Blog

Drive In More Leads

Recruiting Customers in Your Content Creation Process

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By William Jepma in December, 2018 | 5 minute read

When it comes to effective marketing strategies, there are few things more persuasive than user-generated content. Customers are more willing to trust other customers than they are sellers or companies, so if you can tap into your existing...

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Why Would You Outsource Email Marketing?

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By Mike Rand in January, 2018 | 5 minute read

Email marketing can take a lot of time. Many companies outsource email marketing just to get help with the workload. But many others look to professional email marketers to provide them with expert advice and new email marketing capabilities,...

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The Inbound Marketing Methodology: Close

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By Mike Rand in December, 2017 | 7 minute read

You’ve attracted visitors to your website and converted them into leads. In the Close stage of the inbound marketing methodology, you’ll transform those leads into customers using automated workflows and advanced pipeline management techniques.

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The Inbound Marketing Methodology: Convert

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By Mike Rand in December, 2017 | 4 minute read

You’ve attracted the right traffic to your site and now it is time to convert visitors into qualified leads. In the Convert stage of the inbound marketing methodology, you use forms, CTAs, and a CRM to capture and store contacts.

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The 6 Best Meetings to Hold for Sales and Marketing Alignment

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By Mike Rand in September, 2017 | 3 minute read

Meetings are an excellent tool for aligning your sales and marketing teams. Hold regular formal meetings between your teams to keep them in step, but don't neglect informal outings.

Sales and marketing are a package deal, whether we like it or...

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How Does Inbound Marketing Work?

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By Mike Rand in September, 2017 | 8 minute read

The four stages of the inbound marketing methodology are: Attract, Convert, Close, and Delight. Inbound marketers use helpful content and easy methods of "opting in" to attract business organically and keep customers coming back for more. It's...

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How to Use HubSpot's Lead Segmentation Tools

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By Mike Rand in September, 2017 | 4 minute read

Use buyer personas and the lifecycle stage of your contacts to create contextual, personalized messages and close leads faster. HubSpot's lead segmentation tools make this process easy, and you can use automation to make it faster.

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The 3 Best Ways to Align Sales and Marketing Teams

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By Mike Rand in February, 2017 | 3 minute read

Aligning your sales and marketing teams is a challenge, but it's a challenge worth pursuing. The three best tools at your disposal are meetings, open communication, and aligned objectives.

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Businesses That Align Sales and Marketing Vs. Businesses that Don’t

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By Mike Rand in February, 2017 | 3 minute read

Businesses that align their sales and marketing teams can generate and close customers more efficiently and effectively. Businesses that don't will often have a disconnect between the two teams. This can damage lead flow and cause finger-pointing.

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Customer Acquisition Cost: 3 Reasons It Matters to Your Business

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By Mike Rand in December, 2016 | 5 minute read

Among other metrics, your customer acquisition cost is one you should pay attention to. If you're spending too much for each new customer, you may need to adjust your marketing strategy.

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