Market Veep Blog

If you set and forget your digital marketing projects, you won't be able to tell what's working and what needs adjusting. Use marketing metrics and KPIs to measure the effectiveness of your strategy, then adapt as necessary.

Data is your best tool for measuring your marketing, but it can be a challenge figuring out what to measure and how to measure it. Marketing measurements like monthly web traffic can give you a brief glimpse of success or failure, but you'll have to...

There are many different reasons why visitors to your website aren't converting. You could be getting the wrong types of visitors on your website, or maybe your visitors don't know what to do once they get there. To improve lead conversions, use...

Good lead generation produces qualified buyers and makes the buying process as frictionless as possible. If your lead generation methods tends to produce leads that aren't qualified to buy, consider implementing the following tips.

Your boss may not know it yet, but you do: Your website needs an update. A good website includes helpful content, strong SEO practices, and a flawless user experience.

When a potential client visits your website, you want them to recognize your talent and authority immediately. Place trust-building elements like association badges and testimonials where they can be seen easily. Provide easy access to a free...

Google AdWords are a great tool for supplementing your other inbound marketing efforts and attaining quick wins. They are hyper-targeted and effective, if you know how to use them right.

You've written some great blog posts. If only someone would read them! You can use social media marketing, email marketing, SEO, and other blog marketing strategy tactics to get readers on your blog and convert them.

When you’re running dry on...

LinkedIn is the most popular social network for professionals. If you sell to other businesses, LinkedIn Ads are a powerful way to get your business noticed. They're a great compliment to your inbound marketing efforts.

LinkedIn Sales Navigator is the perfect tool for B2B social selling. You can use it to build relationships, get insights into your customers, and increase your opportunities exponentially.