Market Veep Blog

Drive In More Leads

    How to Use Digital Marketing Metrics to Adapt Your Marketing Strategy

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    By Mike Rand in December, 2016 | 6 minute read

    If you set and forget your digital marketing projects, you won't be able to tell what's working and what needs adjusting. Use marketing metrics and KPIs to measure the effectiveness of your strategy, then adapt as necessary.

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    Marketing Measurements Can Save You Time, Energy, and Money

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    By Mike Rand in December, 2016 | 4 minute read

    Data is your best tool for measuring your marketing, but it can be a challenge figuring out what to measure and how to measure it. Marketing measurements like monthly web traffic can give you a brief glimpse of success or failure, but you'll have to...

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    How to Improve Your Website to Increase Lead Conversions

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    By Mike Rand in December, 2016 | 5 minute read

    There are many different reasons why visitors to your website aren't converting. You could be getting the wrong types of visitors on your website, or maybe your visitors don't know what to do once they get there. To improve lead conversions, use...

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    Optimize Your Lead Generation Methods With These 5 Tips

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    By Mike Rand in December, 2016 | 7 minute read

    Good lead generation produces qualified buyers and makes the buying process as frictionless as possible. If your lead generation methods tends to produce leads that aren't qualified to buy, consider implementing the following tips.

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    5 Things About Your Business Website that Your Boss Will Want to Improve

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    By Mike Rand in November, 2016 | 7 minute read

    Your boss may not know it yet, but you do: Your website needs an update. A good website includes helpful content, strong SEO practices, and a flawless user experience.

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    5 Ways to Build Trust with Visitors to Your Lawyer Website

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    By Mike Rand in October, 2016 | 4 minute read

    When a potential client visits your website, you want them to recognize your talent and authority immediately. Place trust-building elements like association badges and testimonials where they can be seen easily. Provide easy access to a free...

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    Step Up Your Search Engine Visibility With Google AdWords

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    By Jennelle McGrath in May, 2016 | 2 minute read

    Google AdWords are a great tool for supplementing your other inbound marketing efforts and attaining quick wins. They are hyper-targeted and effective, if you know how to use them right.

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    Promote Your Brand Online by Developing a Blog Marketing Strategy

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    By Jennelle McGrath in May, 2016 | 3 minute read

    You've written some great blog posts. If only someone would read them! You can use social media marketing, email marketing, SEO, and other blog marketing strategy tactics to get readers on your blog and convert them.

    When you’re running dry on...

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    LinkedIn Ads: Your Secret Weapon for Marketing

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    By Jennelle McGrath in May, 2016 | 2 minute read

    LinkedIn is the most popular social network for professionals. If you sell to other businesses, LinkedIn Ads are a powerful way to get your business noticed. They're a great compliment to your inbound marketing efforts.

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    10 Ways to Use LinkedIn Sales Navigator For Growing Your Sales Pipeline

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    By Jennelle McGrath in April, 2016 | 8 minute read

    LinkedIn Sales Navigator is the perfect tool for B2B social selling. You can use it to build relationships, get insights into your customers, and increase your opportunities exponentially.

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