Market Veep Blog

Drive In More Leads

    Lawyer Live Chat Gets You More Leads [FAQs]

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    By Mike Rand in June, 2017 | 6 minute read

    Not everyone who visits your law firm's website will want to contact you by filling out a form. Live chat is a low-stakes way for visitors to start up a conversation, and an excellent opportunity for you to generate more leads.

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    Quick Tips about Online Lead Generation for Lawyers

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    By Mike Rand in May, 2017 | 7 minute read

    If you're still relying on old tactics to generate leads, you may be falling behind your competitors. Online lead generation is now the best way for lawyers to land new clients.

    As more attorneys jump on social media and build out their...

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    Generating Quality Leads Has to Start at the Top of the Funnel

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    By Mike Rand in May, 2017 | 4 minute read

    Not all leads are quality leads. If you find that most of your leads are not qualified to buy your product or service, you may need to do some fine-tuning at the top of your marketing funnel.

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    Improve Your Online Lead Generation Tactics Today

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    By Mike Rand in May, 2017 | 4 minute read

    Generating leads online is certainly easier than doing it the old-fashioned way. It's more measurable and much more sustainable, too. But it also requires a certain set of skills.

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    How Sales Representatives Can Spend More Time Selling and Less Time Writing

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    By Mike Rand in May, 2017 | 5 minute read

    Content is an essential part of inbound marketing and sales, but it takes a lot of work. If your sales representatives need another way to generate leads, turn to social media, events, and paid advertisements, or get someone else to write content...

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    8 Ways SaaS Businesses Can Leverage Information for Marketing

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    By Mike Rand in March, 2017 | 4 minute read

    As a software company, you have a unique opportunity to generate leads with content and information. Turn all of the product info you have on hand into blog posts, eBooks, infographics, and other marketing materials.

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    4 Low Cost Strategies for Massachusetts Law Firm Marketing

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    By Mike Rand in February, 2017 | 4 minute read

    Most things are pretty expensive in Massachusetts, but law firm marketing doesn't have to be. If you have a website and some content, you're already in a good position to generate leads. The trick is knowing what to do with them.

    Many lawyers...

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    3 Ways to Promote Sales and Marketing Alignment

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    By Mike Rand in February, 2017 | 5 minute read

    Sales and marketing alignment can feel like a challenge, but it's a challenge worth pursuing. The three best tools at your disposal are meetings, open communication, and aligned objectives.

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    5 Tactics for Creating Gated Content Offers That Generate Leads

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    By Mike Rand in December, 2016 | 6 minute read

    Gated content offers are powerful tools for generating and nurturing leads. Once someone submits a form, they should be encouraged and excited about what they get. To do that, you should target the right customers with your content offer and help...

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    3 Reasons Your Customer Acquisition Cost Benchmark Matters to Your Business

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    By Mike Rand in December, 2016 | 5 minute read

    Among other metrics, your customer acquisition cost benchmark is one you should pay attention to. If you're spending too much for each new customer, you may need to adjust your marketing strategy.

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