Market Veep Blog

As the podcasting community continues to expand, businesses are wondering if they should follow the trend and set up a podcast of their own. While podcasts are undoubtedly a relevant and lucrative outlet for information, how can you know if...

Email marketing can take a lot of time. Many companies outsource email marketing just to get help with the workload. But many others look to professional email marketers to provide them with expert advice and new email marketing capabilities,...

Misleading pop-up ads from third-party advertisers give pop-ups a bad rap. Pop-up forms can be used as part of an inbound marketing strategy to convert website visitors and gain new subscribers. The data even shows that they're effective (when...

You’ve attracted the right traffic to your site and now it is time to convert visitors into qualified leads. In the Convert stage of the inbound marketing methodology, you use forms, CTAs, and a CRM to capture and store contacts.

The first step of the inbound marketing methodology is the Attract stage. This stage involves attracting strangers to your website using content, SEO, and other strategies, thus turning them into visitors.

The four stages of the inbound marketing methodology are: Attract, Convert, Close, and Delight. Inbound marketers use helpful content and easy methods of "opting in" to attract business organically and keep customers coming back for more. It's...

Great content doesn't just clearly explain a topic, it tells a story. Don't worry so much about length or quantity. Instead, focus on quality.

Getting a referral from a friend, looking through lawyer directories, and opening the phone book: Those used to be the ways people found lawyers. Today's lawyer directories still matter, and not just for getting referrals.

Ever since lawyers...

Not everyone who visits your law firm's website will want to contact you by filling out a form. Live chat is a low-stakes way for visitors to start up a conversation, and an excellent opportunity for you to generate more leads.

If you're still relying on old tactics to generate leads, you may be falling behind your competitors. Online lead generation is now the best way for lawyers to land new clients.

As more attorneys jump on social media and build out their...