Market Veep Blog

Drive In More Leads

    10 Ways HubSpot Supports Your Logistics Lead Nurturing Campaign

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    By Bill Viau in April, 2021 | 12 minute read

    The logistics industry is changing, and these ten HubSpot tools will position your company for success with modern, digital lead nurturing campaigns.

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    40 Stats That Prove the Value of Marketing For Manufacturers

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    By Bill Viau in January, 2021 | 9 minute read

    The potential ROI of marketing for manufacturers has been proven time and again in B2B industry research. We’ve assembled 40 such stats here to demonstrate the positive impact that marketing can have on a manufacturing company’s bottom line.

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    6 Surefire Lead Generation Techniques for DUI Attorney Marketing

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    By Bill Viau in November, 2020 | 6 minute read

    A DUI law firm relies upon marketing to aggressively pursue a particularly urgent clientele: DUI leads. Optimize your DUI attorney marketing strategy with key lead generation techniques like Google Ads, an active legal blog, gated content offers,...

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    Free Lead Generation Tools for B2B Service Companies to Bounce Back From Coronavirus

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    By Bill Viau in August, 2020 | 7 minute read

    B2B lead generation in the post-COVID environment will be critical to a swift recovery. However, it’s not easy to crank lead gen up to double-time with cash reserves drained by the pandemic. Use these seven free lead generation tools to start...

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    5 of the Most Important KPIs to Measure After COVID-19

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    By William Jepma in June, 2020 | 7 minute read

    As most of the country gradually starts to reopen after shutting down in response to the coronavirus pandemic, companies are faced with a difficult question: what happens now? COVID-19 disrupted a lot of things we relied on as entrepreneurs, so...

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    How Can You Improve Your Lead Follow-Up Process?

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    By William Jepma in December, 2019 | 6 minute read

    Following up with leads is one of the trickiest puzzles to crack. If you’re too eager, then you can scare leads away. But if you take too long to follow-up, then they’ll start looking somewhere else. The secret to knowing when (and how) to enact...

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    The Relationship Between Digital Ad Spend and Lead Generation

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    By Bill Viau in November, 2019 | 15 minute read

    You need leads to grow, and advertising can generate them. But how do you know whether your digital ad spend budget is making progress or digging you into a hole? Each lead your business generates through ad spend has to be worth more than the...

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    How to Identify and Address Customer Pain Points

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    By William Jepma in October, 2019 | 5 minute read

    Your company’s success hinges on the success of its customers. If you want to continue to grow and expand, then you need to prioritize your customers. And you can do that by learning how to delight customers with the ways you identify, address,...

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    When Will I Start to Get Inbound Marketing Leads?

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    By Bill Viau in July, 2019 | 7 minute read

    It can take months to develop a true sense of your inbound marketing ROI.  Don’t let impatience knock you off track during the tough foundational work that will gradually kickstart the inbound lead generation process.  Your strategy will take...

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    What is Sales Enablement? (Hint: It's Not a Mythical Creature!)

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    By Sam Meza in March, 2019 | 5 minute read

    What is sales enablement, really? Sales enablement may sound intimidating, but it is completely attainable as proven by the following examples of businesses that have been successful at it for years.

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