Market Veep Blog

Drive In More Leads

7 Reasons to Start a Podcast for Your Company

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By William Jepma in December, 2018 | 7 minute read

As the podcasting community continues to expand, businesses are wondering if they should follow the trend and set up a podcast of their own. While podcasts are undoubtedly a relevant and lucrative outlet for information, how can you know if...

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Why Would You Outsource Email Marketing?

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By Mike Rand in January, 2018 | 5 minute read

Email marketing can take a lot of time. Many companies outsource email marketing just to get help with the workload. But many others look to professional email marketers to provide them with expert advice and new email marketing capabilities,...

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Do Pop-up Forms Actually Work? You'd Be Surprised

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By Mike Rand in January, 2018 | 5 minute read

Misleading pop-up ads from third-party advertisers give pop-ups a bad rap. Pop-up forms can be used as part of an inbound marketing strategy to convert website visitors and gain new subscribers. The data even shows that they're effective (when...

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The Inbound Marketing Methodology: Convert

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By Mike Rand in December, 2017 | 4 minute read

You’ve attracted the right traffic to your site and now it is time to convert visitors into qualified leads. In the Convert stage of the inbound marketing methodology, you use forms, CTAs, and a CRM to capture and store contacts.

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The Inbound Marketing Methodology: Attract

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By Mike Rand in December, 2017 | 4 minute read

The first step of the inbound marketing methodology is the Attract stage. This stage involves attracting strangers to your website using content, SEO, and other strategies, thus turning them into visitors.

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How Does Inbound Marketing Work?

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By Mike Rand in September, 2017 | 8 minute read

The four stages of the inbound marketing methodology are: Attract, Convert, Close, and Delight. Inbound marketers use helpful content and easy methods of "opting in" to attract business organically and keep customers coming back for more. It's...

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How to Generate Content That Readers Can't Ignore

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By Jennelle McGrath in July, 2017 | 3 minute read

Great content doesn't just clearly explain a topic, it tells a story. Don't worry so much about length or quantity. Instead, focus on quality.

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Why Lawyer Directories Still Matter

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By Mike Rand in June, 2017 | 4 minute read

Getting a referral from a friend, looking through lawyer directories, and opening the phone book: Those used to be the ways people found lawyers. Today's lawyer directories still matter, and not just for getting referrals.

Ever since lawyers...

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Lawyer Live Chat Gets You More Leads [FAQs]

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By Mike Rand in June, 2017 | 6 minute read

Not everyone who visits your law firm's website will want to contact you by filling out a form. Live chat is a low-stakes way for visitors to start up a conversation, and an excellent opportunity for you to generate more leads.

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Quick Tips about Online Lead Generation for Lawyers

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By Mike Rand in May, 2017 | 7 minute read

If you're still relying on old tactics to generate leads, you may be falling behind your competitors. Online lead generation is now the best way for lawyers to land new clients.

As more attorneys jump on social media and build out their...

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