Market Veep Blog

Drive In More Leads

Your CRM is Your Sales Team's Best Friend (They Just Don't Know It Yet)

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By Sam Ciabotti in March, 2019 | 9 minute read

An effective CRM platform streamlines your sales process to eliminate time spent on tedious tasks so your sales team can focus on selling.

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How Coordinating your Marketing and Sales Content Can Solve for Multi-Department Alignment

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By Sam Ciabotti in March, 2019 | 6 minute read

Organizational alignment (or a lack thereof) has a massive impact on the overall success of a business. Coordinating sales and marketing content is a crucial step in achieving full-business alignment.

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7 Easy Tips for Successful Lead Conversions

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By William Jepma in January, 2019 | 6 minute read

Converting leads into customers is perhaps the most important part of the inbound methodology. It’s the stage where someone provides you with their information in exchange for a service you’ve offered them. This exchange of information will...

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7 Reasons to Start a Podcast for Your Company

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By William Jepma in December, 2018 | 7 minute read

As the podcasting community continues to expand, businesses are wondering if they should follow the trend and set up a podcast of their own. While podcasts are undoubtedly a relevant and lucrative outlet for information, how can you know if...

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Why Would You Outsource Email Marketing?

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By Mike Rand in January, 2018 | 5 minute read

Email marketing can take a lot of time. Many companies outsource email marketing just to get help with the workload. But many others look to professional email marketers to provide them with expert advice and new email marketing capabilities,...

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Do Pop-up Forms Actually Work? You'd Be Surprised

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By Mike Rand in January, 2018 | 5 minute read

Misleading pop-up ads from third-party advertisers give pop-ups a bad rap. Pop-up forms can be used as part of an inbound marketing strategy to convert website visitors and gain new subscribers. The data even shows that they're effective (when...

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The Inbound Marketing Methodology: Convert

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By Mike Rand in December, 2017 | 4 minute read

You’ve attracted the right traffic to your site and now it is time to convert visitors into qualified leads. In the Convert stage of the inbound marketing methodology, you use forms, CTAs, and a CRM to capture and store contacts.

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The Inbound Marketing Methodology: Attract

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By Mike Rand in December, 2017 | 4 minute read

The first step of the inbound marketing methodology is the Attract stage. This stage involves attracting strangers to your website using content, SEO, and other strategies, thus turning them into visitors.

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How Does Inbound Marketing Work?

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By Mike Rand in September, 2017 | 8 minute read

The four stages of the inbound marketing methodology are: Attract, Convert, Close, and Delight. Inbound marketers use helpful content and easy methods of "opting in" to attract business organically and keep customers coming back for more. It's...

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How to Generate Content That Readers Can't Ignore

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By Jennelle McGrath in July, 2017 | 3 minute read

Great content doesn't just clearly explain a topic, it tells a story. Don't worry so much about length or quantity. Instead, focus on quality.

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