Market Veep Blog

Drive In More Leads

    Goodbye Marketing Funnel, Hello Marketing Flywheel

    Picture of Emma Berry
    By Emma Berry in July, 2018 | 6 minute read

    HubSpot’s customer-centric marketing flywheel centers your business around your customers. Ensuring that you are producing happy customers is the secret to growing your company. Service Hub provides your company with the best tools to revolve...

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    Is Your Content Marketing Not Working? Content Marketing Optimization May Be the Solution

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    By Emma Berry in July, 2018 | 6 minute read

    Content marketing takes time, effort, and most of all, strategy. If you want your content to convert, it needs to speak to your audience and help them through every stage of the buyer's journey. And for your content to do that, you need to invest...

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    4 Brands That Give Back (And Why You Should Too)

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    By Emma Berry in June, 2018 | 5 minute read

    Giving back to the community is a great way for brands to stand for something positive and reach their customers on an emotional level, but the benefits don't stop there. When brands donate and do charitable work, they tend to have better company...

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    Why You Should Make the Switch to an Inbound Sales Strategy

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    By Mike Rand in June, 2018 | 11 minute read

    The inbound sales methodology is the best way to sell to today’s empowered buyers. To switch to an inbound sales strategy, you’ll need to start at the top of your organization and work downward. Once you’re committed, educate your salespeople,...

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    8 Reasons Your Inbound Marketing Isn't Working (And How to Fix It)

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    By Mike Rand in May, 2018 | 14 minute read

    Inbound marketing works when it’s done right, but it can take time to see the results you want. If you've committed the right resources and time to your strategy, but your inbound marketing isn’t working still, then it could be related to your...

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    Understanding HubSpot Pricing: Pros, Cons, and Where to Start

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    By William Jepma in May, 2018 | 21 minute read

    HubSpot offers free tools and reasonably priced packages for businesses of all sizes. HubSpot pricing differs per package, though, which can make it difficult to decipher which package is right for your company. To help you work through it all,...

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    How to Find the Right HubSpot Partner Agency Through Directories

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    By Mike Rand in May, 2018 | 6 minute read

    You can find a HubSpot partner agency through HubSpot's directory, but you may need to do some digging. The HubSpot partner directory no longer lets you search based on price range or language, for example. You can also find a HubSpot partner...

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    Why We Switched to Points Pricing

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    By Mike Rand in February, 2018 | 6 minute read

    Points pricing offers clients of service businesses more flexibility at a price they can count on. Instead of having to renegotiate a contract, a client can simply re-allocate points to the strategy they need.

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    What Goes Into Marketing Pricing And Why

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    By Mike Rand in February, 2018 | 7 minute read

    Marketing pricing is based on time, complexity, and above all, value. Services that provide the most value are priced higher. High-value services also tend to be the most complex. Pricing models vary from hourly to per-project models, but points...

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    Hello Topic Clusters – Goodbye Keywords

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    By Mike Rand in February, 2018 | 4 minute read

    Once a primary focus of every SEO strategy, keywords are officially out. Search engines are now sophisticated enough to understand context and user intent. They can also determine a website's authority on specific topics and how relevant they are...

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