Market Veep Blog

Use buyer personas and the lifecycle stage of your contacts to create contextual, personalized messages and close leads faster. HubSpot's lead segmentation tools make this process easy, and you can use automation to make it faster.

Marketing is an ever growing and ever-changing endeavor. New technology has caused us to abandon some of the old marketing methods and reimagine others.

You have buyers, yes, but do you understand them? This goes deeper than merely knowing what people buy and when they buy it; it’s about knowing how your customers tick.

Sometimes, we make marketing more complicated than it needs to be. Automation and project management tools, among other hacks, make inbound marketing much easier.

To build a successful team, you may need to break a few of the old rules. Today, successful companies offer more transparency to their employees, have more fun, and are more hands-on.

If you try to lay your company's marketing responsibilities on a single person, they'll always come up short. You need a team, but hiring internally is expensive. It may be time to hire a marketing agency.

If you stop marketing, the number of leads and new customers you've been getting will start to drop off immediately. Eventually, you'll have no leads coming in at all. If your marketing isn't giving you the results you want, try changing...

Hiring a marketing agency is an investment. Before you sign a contract, ask questions about how your agency plans to execute and measure your campaigns.

You don't have to be a big business to use a marketing agency. There are plenty of boutique agencies out there who can offer you an affordable package. First, identify your goals. Then, find a marketing agency that fits your budget and your brand.

Successful businesses don't just look good on paper. Productivity has been linked directly to employee happiness. Building a positive company culture isn't something you can do quickly or easily, but the results are worth the initiative.