Market Veep Blog

Points pricing offers clients of service businesses more flexibility at a price they can count on. Instead of having to renegotiate a contract, a client can simply re-allocate points to the strategy they need.

Marketing pricing is based on time, complexity, and above all, value. Services that provide the most value are priced higher. High-value services also tend to be the most complex. Pricing models vary from hourly to per-project models, but points...

Once a primary focus of every SEO strategy, keywords are officially out. Search engines are now sophisticated enough to understand context and user intent. They can also determine a website's authority on specific topics and how relevant they are...

Email marketing can take a lot of time. If your company is struggling to manage the workload, or need some help putting your marketing toolkit to use, then outsourcing email marketing may be an option worth exploring.

You've attracted visitors, converted them into leads, and closed them as customers. Now it’s time to delight your customers so much that they promote your brand. Welcome to the Delight stage of the inbound marketing methodology.

You’ve attracted visitors to your website and converted them into leads. In the Close stage of the inbound marketing methodology, you’ll transform those leads into customers using automated workflows and advanced pipeline management techniques.

You’ve attracted the right traffic to your site and now it is time to convert visitors into qualified leads. In the Convert stage of the inbound marketing methodology, you use forms, CTAs, and a CRM to capture and store contacts.

The first step of the inbound marketing methodology is the Attract stage. This stage involves attracting strangers to your website using content, SEO, and other strategies, thus turning them into visitors.

The webinars people love are the ones that align with your audience and your goals. For example, your webinar for current customers may be very different from the webinar you put on for new leads, even if they're both educational.

How do you speak to an audience you can't see? The same way you speak to a regular audience, but with a few minor adjustments. Know your technology, engage your audience, and practice these public speaking tips for webinars.