Market Veep Blog

Drive In More Leads

    Understanding HubSpot Pricing: Pros, Cons, and Where to Start

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    By William Jepma in May, 2018 | 21 minute read

    HubSpot offers free tools and reasonably priced packages for businesses of all sizes. HubSpot pricing differs per package, though, which can make it difficult to decipher which package is right for your company. To help you work through it all,...

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    How Lead Intelligence Can Help You Close Inbound Sales Leads (in Half the Time)

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    By Mike Rand in May, 2018 | 10 minute read

    If your inbound sales lead doesn't respond to your first phone call, enroll them in a sales sequence. That sequence will send personalized, automated emails to keep them engaged in the sales process. When following up, use your lead intelligence...

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    How to Find the Right HubSpot Partner Agency Through Directories

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    By Mike Rand in May, 2018 | 6 minute read

    You can find a HubSpot partner agency through HubSpot's directory, but you may need to do some digging. The HubSpot partner directory no longer lets you search based on price range or language, for example. You can also find a HubSpot partner...

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    Why We Switched to Points Pricing

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    By Mike Rand in February, 2018 | 6 minute read

    Points pricing offers clients of service businesses more flexibility at a price they can count on. Instead of having to renegotiate a contract, a client can simply re-allocate points to the strategy they need.

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    What Goes Into Marketing Pricing And Why

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    By Mike Rand in February, 2018 | 7 minute read

    Marketing pricing is based on time, complexity, and above all, value. Services that provide the most value are priced higher. High-value services also tend to be the most complex. Pricing models vary from hourly to per-project models, but points...

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    Hello Topic Clusters – Goodbye Keywords

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    By Mike Rand in February, 2018 | 4 minute read

    Once a primary focus of every SEO strategy, keywords are officially out. Search engines are now sophisticated enough to understand context and user intent. They can also determine a website's authority on specific topics and how relevant they are...

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    3 Reasons You Should Start Outsourcing Email Marketing

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    By Mike Rand in January, 2018 | 5 minute read

    Email marketing can take a lot of time. If your company is struggling to manage the workload, or need some help putting your marketing toolkit to use, then outsourcing email marketing may be an option worth exploring.

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    The Inbound Marketing Methodology: Delight

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    By Mike Rand in December, 2017 | 4 minute read

    You've attracted visitors, converted them into leads, and closed them as customers. Now it’s time to delight your customers so much that they promote your brand. Welcome to the Delight stage of the inbound marketing methodology.

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    The Inbound Marketing Methodology: Close

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    By Mike Rand in December, 2017 | 7 minute read

    You’ve attracted visitors to your website and converted them into leads. In the Close stage of the inbound marketing methodology, you’ll transform those leads into customers using automated workflows and advanced pipeline management techniques.

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    The Inbound Marketing Methodology: Convert

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    By Mike Rand in December, 2017 | 4 minute read

    You’ve attracted the right traffic to your site and now it is time to convert visitors into qualified leads. In the Convert stage of the inbound marketing methodology, you use forms, CTAs, and a CRM to capture and store contacts.

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