Market Veep Blog

Drive In More Leads

    How to Get More Out of HubSpot's Lead Segmentation Tools

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    By Mike Rand in September, 2017 | 4 minute read

    Use buyer personas and the lifecycle stage of your contacts to create contextual, personalized messages and close leads faster. HubSpot's lead segmentation tools make this process easy, and you can use automation to make it faster.

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    The Top Marketing Trends of 2017

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    By Jennelle McGrath in July, 2017 | 4 minute read

    Marketing is an ever growing and ever-changing endeavor. New technology has caused us to abandon some of the old marketing methods and reimagine others.

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    Creating Buyer Personas: 7 Signs You Need Help

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    By Mike Rand in July, 2017 | 4 minute read

    You have buyers, yes, but do you understand them? This goes deeper than merely knowing what people buy and when they buy it; it’s about knowing how your customers tick.

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    6 Marketing Hacks You Should Always Remember

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    By Jennelle McGrath in July, 2017 | 4 minute read

    Sometimes, we make marketing more complicated than it needs to be. Automation and project management tools, among other hacks, make inbound marketing much easier.

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    How to Build a Successful Team

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    By Mike Rand in April, 2017 | 5 minute read

    To build a successful team, you may need to break a few of the old rules. Today, successful companies offer more transparency to their employees, have more fun, and are more hands-on.

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    When to Hire an Inbound Marketing Agency

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    By Mike Rand in April, 2017 | 4 minute read

    If you try to lay your company's marketing responsibilities on a single person, they'll always come up short. You need a team, but hiring internally is expensive. It may be time to hire a marketing agency.

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    Why You Should Never Stop Marketing

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    By Mike Rand in April, 2017 | 3 minute read

    If you stop marketing, the number of leads and new customers you've been getting will start to drop off immediately. Eventually, you'll have no leads coming in at all. If your marketing isn't giving you the results you want, try changing...

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    10 Questions to Ask When Using a Marketing Agency

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    By Mike Rand in April, 2017 | 6 minute read

    Hiring a marketing agency is an investment. Before you sign a contract, ask questions about how your agency plans to execute and measure your campaigns.

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    How Big Does Your Business Need to Be to Use a Marketing Agency?

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    By Mike Rand in February, 2017 | 3 minute read

    You don't have to be a big business to use a marketing agency. There are plenty of boutique agencies out there who can offer you an affordable package. First, identify your goals. Then, find a marketing agency that fits your budget and your brand.

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    Why Creating a Positive Company Culture is Important

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    By Mike Rand in February, 2017 | 6 minute read

    Successful businesses don't just look good on paper. Productivity has been linked directly to employee happiness. Building a positive company culture isn't something you can do quickly or easily, but the results are worth the initiative.

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