Market Veep Blog

Drive In More Leads

    How to Respond to Negative Customer Feedback

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    By Emma Berry in September, 2018 | 5 minute read

    Responding to negative feedback can be difficult. Your customer service team needs to develop some best practices for responding customers who haven’t had a positive experience with their company. You should keep these 8 tips in mind when...

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    The Advantages of Using Personalized Marketing Materials in Your Inbound Strategy

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    By Emma Berry in August, 2018 | 6 minute read

    Inbound marketing supports the idea of personalized marketing. The content and service you deliver to your customers should be personalized based on different customer needs. You should personalize your approach to interacting with customers to...

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    The Role of Artificial Intelligence on the Web

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    By Max Kiniklis in August, 2018 | 5 minute read

    Artificial Intelligence (AI) is quickly becoming one of the most innovative forces in multiple industries. It will soon make a long-lasting impact on marketing and e-commerce, and will change the way we do business in the future.

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    The HubSpot Knowledge Base: 4 Ways it Benefits Customer Service

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    By Emma Berry in August, 2018 | 4 minute read

    The HubSpot knowledge base tool helps you improve your customer experience by turning customer questions into helpful and educational content. When you equip your brand with a knowledge base, you're empowering your customers to help themselves...

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    HubSpot Service Hub: The Best Customer Satisfaction Tool

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    By Emma Berry in July, 2018 | 8 minute read

    Keeping your customers happy should be a main priority if you want to see a substantial amount of growth. The HubSpot Service Hub feature emphasizes customer importance and customer satisfaction. These new tools aim at helping your service teams...

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    Goodbye Marketing Funnel, Hello Marketing Flywheel

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    By Emma Berry in July, 2018 | 6 minute read

    HubSpot’s customer-centric marketing flywheel centers your business around your customers. Ensuring that you are producing happy customers is the secret to growing your company. Service Hub provides your company with the best tools to revolve...

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    Is Your Content Marketing Not Working? Content Marketing Optimization May Be the Solution

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    By Emma Berry in July, 2018 | 6 minute read

    Content marketing takes time, effort, and most of all, strategy. If you want your content to convert, it needs to speak to your audience and help them through every stage of the buyer's journey. And for your content to do that, you need to invest...

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    4 Brands That Give Back (And Why You Should Too)

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    By Emma Berry in June, 2018 | 5 minute read

    Giving back to the community is a great way for brands to stand for something positive and reach their customers on an emotional level, but the benefits don't stop there. When brands donate and do charitable work, they tend to have better company...

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    Why You Should Make the Switch to an Inbound Sales Strategy

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    By Mike Rand in June, 2018 | 11 minute read

    The inbound sales methodology is the best way to sell to today’s empowered buyers. To switch to an inbound sales strategy, you’ll need to start at the top of your organization and work downward. Once you’re committed, educate your salespeople,...

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    8 Reasons Your Inbound Marketing Isn't Working (And How to Fix It)

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    By Mike Rand in May, 2018 | 14 minute read

    Inbound marketing works when it’s done right, but it can take time to see the results you want. If you've committed the right resources and time to your strategy, but your inbound marketing isn’t working still, then it could be related to your...

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