Market Veep Blog

Drive In More Leads

    What You Get with a HubSpot Agency

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    By Mike Rand in March, 2018 | 6 minute read

    A HubSpot agency is certified in inbound marketing and the use of HubSpot’s software. Certified agencies offer their clients marketing services through the HubSpot platform, as well as ongoing support, expert advice, and innovative strategies.

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    Why We Switched to Points Pricing

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    By Mike Rand in February, 2018 | 6 minute read

    Points pricing offers clients of service businesses more flexibility at a price they can count on. Instead of having to renegotiate a contract, a client can simply re-allocate points to the strategy they need.

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    What Goes Into Marketing Pricing And Why

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    By Mike Rand in February, 2018 | 7 minute read

    Marketing pricing is based on time, complexity, and above all, value. Services that provide the most value are priced higher. High-value services also tend to be the most complex. Pricing models vary from hourly to per-project models, but points...

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    Hello Topic Clusters – Goodbye Keywords

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    By Mike Rand in February, 2018 | 4 minute read

    Once a primary focus of every SEO strategy, keywords are officially out. Search engines are now sophisticated enough to understand context and user intent. They can also determine a website's authority on specific topics and how relevant they are...

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    Why Would You Outsource Email Marketing?

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    By Mike Rand in January, 2018 | 5 minute read

    Email marketing can take a lot of time. Many companies outsource email marketing just to get help with the workload. But many others look to professional email marketers to provide them with expert advice and new email marketing capabilities,...

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    The Inbound Marketing Methodology: Delight

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    By Mike Rand in December, 2017 | 4 minute read

    You've attracted visitors, converted them into leads, and closed them as customers. Now it’s time to delight your customers so much that they promote your brand. Welcome to the Delight stage of the inbound marketing methodology.

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    The Inbound Marketing Methodology: Close

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    By Mike Rand in December, 2017 | 7 minute read

    You’ve attracted visitors to your website and converted them into leads. In the Close stage of the inbound marketing methodology, you’ll transform those leads into customers using automated workflows and advanced pipeline management techniques.

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    The Inbound Marketing Methodology: Convert

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    By Mike Rand in December, 2017 | 4 minute read

    You’ve attracted the right traffic to your site and now it is time to convert visitors into qualified leads. In the Convert stage of the inbound marketing methodology, you use forms, CTAs, and a CRM to capture and store contacts.

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    The Inbound Marketing Methodology: Attract

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    By Mike Rand in December, 2017 | 4 minute read

    The first step of the inbound marketing methodology is the Attract stage. This stage involves attracting strangers to your website using content, SEO, and other strategies, thus turning them into visitors.

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    5 Types of Webinars People Love

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    By Mike Rand in November, 2017 | 4 minute read

    The webinars people love are the ones that align with your audience and your goals. For example, your webinar for current customers may be very different from the webinar you put on for new leads, even if they're both educational.

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