Market Veep Blog

You've attracted visitors, converted them into leads, and closed them as customers. Now it’s time to delight your customers so much that they promote your brand. Welcome to the Delight stage of the inbound marketing methodology.

You’ve attracted visitors to your website and converted them into leads. In the Close stage of the inbound marketing methodology, you’ll transform those leads into customers using automated workflows and advanced pipeline management techniques.

You’ve attracted the right traffic to your site and now it is time to convert visitors into qualified leads. In the Convert stage of the inbound marketing methodology, you use forms, CTAs, and a CRM to capture and store contacts.

The first step of the inbound marketing methodology is the Attract stage. This stage involves attracting strangers to your website using content, SEO, and other strategies, thus turning them into visitors.

The webinars people love are the ones that align with your audience and your goals. For example, your webinar for current customers may be very different from the webinar you put on for new leads, even if they're both educational.

How do you speak to an audience you can't see? The same way you speak to a regular audience, but with a few minor adjustments. Know your technology, engage your audience, and practice these public speaking tips for webinars.

There are two challenges to obtaining webinar attendees: Getting people to sign up and getting people to show up. To keep people interested, pick a must-know subject and keep in contact with those who register.

Your business is growing. You've networked, gone to trade shows, and hit the pavement running. Maybe you've even taken out a few ads. But in order to keep growing, you'll need a steady flow of leads coming in. It's time to make a decision about...

Content marketing is a digital marketing strategy that involves the creation and distribution of videos, graphics, and written materials. A content marketing agency produces and shares these materials on behalf of other businesses, helping them...

The four stages of the inbound marketing methodology are: Attract, Convert, Close, and Delight. Inbound marketers use helpful content and easy methods of "opting in" to attract business organically and keep customers coming back for more. It's...