Market Veep Blog

Drive In More Leads

    When Should My Sales Team Reach Out to an Inbound Lead?

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    By Bill Viau in November, 2019 | 9 minute read

    Inbound leads are warmer by nature.  After all, they’ve come to you. But that doesn’t mean they’re ready to make a purchase right away, and you definitely don’t want to scare them off.  So when should your sales team reach out? A rapid response...

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    How to Identify and Address Customer Pain Points

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    By William Jepma in October, 2019 | 5 minute read

    Your company’s success hinges on the success of its customers. If you want to continue to grow and expand, then you need to prioritize your customers. And you can do that by learning how to delight customers with the ways you identify, address,...

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    How to Keep Warm Leads From Growing Cold

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    By Bill Viau in October, 2019 | 4 minute read

    Lead nurturing examples are often focused on taking cold leads and warming them up towards a sale.  But what about nurturing warm leads so they don’t go cold in the first place?  Warm marketing strategies set out to lead nurture gently, but...

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    The Best Marketing Ideas From INBOUND 2019

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    By William Jepma in October, 2019 | 6 minute read

    HubSpot’s annual INBOUND marketing conference is one of the most important events for marketers, salespeople, developers, entrepreneurs, and anyone looking for new and exciting ways to make their business the best it can be. And this year’s event...

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    Digital Marketing for Startups: An Entrepreneur’s Checklist

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    By Bill Viau in October, 2019 | 11 minute read

    The internet is a cost-effective, versatile channel for entrepreneurs who want to build an audience and scale their business.  We’ve gathered the premier methods of digital marketing for startups into this checklist of steps so that you can get...

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    What Makes a HubSpot Agency Different From Other Marketing Agencies?

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    By William Jepma in September, 2019 | 8 minute read

    A HubSpot agency is certified in inbound marketing and the use of HubSpot’s software. Certified agencies offer their clients marketing services through the HubSpot platform, as well as ongoing support, expert advice, and innovative strategies.

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    What Does an Inbound Marketing Budget Breakdown Look Like and Why is it Important?

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    By William Jepma in August, 2019 | 7 minute read

    Creating a marketing budget breakdown for your company can feel daunting. To do it right, your company will need to take an in-depth, honest look at its expenses and its profits. This will give you the necessary data to put together a marketing...

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    What Happens in the First Year of an Inbound Marketing Strategy?

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    By Bill Viau in August, 2019 | 9 minute read

    You’ve seen plenty of inspiring inbound marketing examples in your research. Companies far and wide claim they’ve doubled traffic, leads, or sales with inbound marketing campaigns. But how did they do it? How long did it take? Here’s what you can...

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    What Happens in 6 Months of an Inbound Content Marketing Strategy?

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    By Bill Viau in August, 2019 | 9 minute read

    It would be convenient to define inbound marketing with a one-size-fits-all schedule. However, with so many variables affecting the time it takes for your inbound content marketing strategy to bear fruit, there's rarely an all-purpose timeline....

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    What Happens in the First 3 Months of an Inbound Marketing Campaign?

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    By Bill Viau in August, 2019 | 8 minute read

    The tree of inbound marketing has diverse branches—inbound content marketing, sales enablement, social media marketing, et al.—that all need planning and setup.  The early months of an inbound marketing campaign revolve around defining the...

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