Market Veep Blog

Drive In More Leads

    How Coordinating your Sales and Marketing Content Can Solve for Multi-Department Alignment

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    By Sam Ciabotti in March, 2019 | 6 minute read

    Organizational alignment (or a lack thereof) has a massive impact on the overall success of a business. Coordinating sales and marketing content is a crucial step in achieving full-business alignment.

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    Unique Sales Content That Closes Deals (and Makes Your Sales Team Happy!)

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    By Sam Ciabotti in March, 2019 | 7 minute read

    One of the key benefits of sales and marketing alignment is the creation of highly relevant content that can be used to close more deals.

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    Common Content Marketing Mistakes and How to Stop Making Them

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    By Sam Ciabotti in February, 2019 | 6 minute read

    Even seasoned content professionals sometimes make marketing mistakes, but from all failure comes the opportunity to learn and improve.

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    Plan a Successful Social Media Marketing Campaign in 10 Steps

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    By Sam Ciabotti in January, 2019 | 11 minute read

    Successful marketing is about being in front of the right people, at the right time. With social media so deeply intertwined with consumers’ lifestyles, it’s no surprise that businesses are increasingly incorporating social media into their...

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    Content Optimization: The Key to Increasing Blog Traffic for Free

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    By Ryan Edwards in December, 2018 | 5 minute read

    You’ve heard it before: In the world of inbound marketing, content is king. But connecting your target audience to the content you generate can be a struggle. These content optimization tips and free resources can be the key to increasing blog...

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    Your Business Origin Story Is Worth Selling

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    By Don Granese in December, 2018 | 4 minute read

    Your story matters. It matters to you because it’s the step-by-step process that got you here. That doesn’t matter yet to your consumer but it should. When they are able to truly understand WHY & HOW you got started in your industry, they will...

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    How to Make Sense of a Marketing Mix

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    By William Jepma in November, 2018 | 8 minute read

    A marketing mix and the multiple “P’s” that go along with it is an important concept to have a firm grasp of if you want to ensure that your marketing efforts achieve peak success rates. But what is a marketing mix, and how can you make use of...

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    9 Ideas for Maintaining a Consistent Company Culture

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    By William Jepma in November, 2018 | 7 minute read

    Your employees are the lifeblood of your company, but it’s your company culture that brings life to your employees. A strong and consistent culture validates the workforce in the work they’re doing and empowers them to make your brand their brand...

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    Top 4 Marketing Tips from Inbound 2018

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    By Sam Ciabotti in October, 2018 | 6 minute read

    The Inbound Conference is a gold mine of latest marketing tips from thought leaders with diverse backgrounds. Here are the top four marketing tips you need to know to improve your marketing strategy and results.

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    How to Set Achievable Inbound Marketing Goals

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    By Emma Berry in October, 2018 | 5 minute read

    Learning how to set achievable goals will keep your company moving forward. Making sure that your company’s goals are specific, measurable, attainable, relevant, and timely will keep you on the track to success.

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