Market Veep Blog

Drive In More Leads

    4 Tips for Navigating the HubSpot Partner Directory

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    By Bill Viau in May, 2021 | 5 minute read

    It’s possible to find HubSpot partner agencies through other directories, but the HubSpot Partner Directory is the best resource for filtering and comparing potential partners that know how to maximize the HubSpot ecosystem.  With thousands of...

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    Why Should You Hire an Agency from the HubSpot Directory?

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    By Bill Viau in May, 2021 | 6 minute read

    The thousands of agencies in the HubSpot partner directory know what it takes to grow your company with inbound marketing—and they have the certifications to prove it.  Learn about the advantages of working with a dynamic, flexible team of...

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    The ROI of Inbound Marketing for Manufacturing Companies

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    By Bill Viau in March, 2021 | 9 minute read

    More and more manufacturers are embracing inbound marketing in the 2020s. One reason for this trend is that inbound tactics (which take advantage of digital space) are very easy to monitor and track with quantifiable metrics. In this piece, we’ll...

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    7 Ways to Boost Sales in Logistics, Freight, and Transportation

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    By Bill Viau in January, 2021 | 8 minute read

    Many companies have struggled to grow logistics sales and optimize their sales process. Use the seven tips in this list to sell more in less time, empower your sales team, and make potential and current clients happy. 

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    Free Lead Generation Tools for B2B Service Companies to Bounce Back From Coronavirus

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    By Bill Viau in August, 2020 | 7 minute read

    B2B lead generation in the post-COVID environment will be critical to a swift recovery. However, it’s not easy to crank lead gen up to double-time with cash reserves drained by the pandemic. Use these seven free lead generation tools to start...

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    6 Crisis Marketing Strategies We Learned From the Coronavirus Pandemic

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    By Bill Viau in August, 2020 | 7 minute read

    COVID-19 has turned marketing upside down. Businesses need to react quickly to adjustments in buyer behavior and pain points. But what do you do in an unprecedented crisis? There’s no tried-and-true roadmap to a corona marketing strategy. If...

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    Marketing for SaaS Companies: How to Make Up For Lost Sales From COVID

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    By Bill Viau in July, 2020 | 7 minute read

    Clients are reluctant to commit to SaaS contracts when every week feels more uncertain than the last. A few strategic shifts in marketing for SaaS companies can help your brand compensate for these lost sales.  Stop talking about a long-term...

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    Prioritize Client Delight with These 8 Easy to Measure KPIs

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    By Bill Viau in July, 2020 | 8 minute read

    Happy clients drive revenue. But how do we know they’re happy? You’ve got to ask! But don’t stop there — turn the results into quantifiable KPIs so you can track, analyze, and work to improve the results. Here are eight easy to measure KPIs that...

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    What Do the Most Successful Marketing Strategies Have in Common?

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    By Bill Viau in January, 2020 | 10 minute read

    The most successful marketing strategies aren’t just lucky; they take careful planning and deliberate, data-driven action.  Use key elements of marketing strategy success, like balance, flexibility, and consistency, to achieve maximum results...

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    How Can You Improve Your Lead Follow-Up Process?

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    By William Jepma in December, 2019 | 6 minute read

    Following up with leads is one of the trickiest puzzles to crack. If you’re too eager, then you can scare leads away. But if you take too long to follow-up, then they’ll start looking somewhere else. The secret to knowing when (and how) to enact...

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