Market Veep Blog

Drive In More Leads

    Free Lead Generation Tools for B2B Service Companies to Bounce Back From Coronavirus

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    By Bill Viau in August, 2020 | 7 minute read

    B2B lead generation in the post-COVID environment will be critical to a swift recovery. However, it’s not easy to crank lead gen up to double-time with cash reserves drained by the pandemic. Use these seven free lead generation tools to start...

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    6 Crisis Marketing Strategies We Learned From the Coronavirus Pandemic

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    By Bill Viau in August, 2020 | 7 minute read

    COVID-19 has turned marketing upside down. Businesses need to react quickly to adjustments in buyer behavior and pain points. But what do you do in an unprecedented crisis? There’s no tried-and-true roadmap to a corona marketing strategy. If...

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    Marketing for SaaS Companies: How to Make Up For Lost Sales From COVID

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    By Bill Viau in July, 2020 | 7 minute read

    Clients are reluctant to commit to SaaS contracts when every week feels more uncertain than the last. A few strategic shifts in marketing for SaaS companies can help your brand compensate for these lost sales.  Stop talking about a long-term...

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    Prioritize Client Delight with These 8 Easy to Measure KPIs

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    By Bill Viau in July, 2020 | 8 minute read

    Happy clients drive revenue. But how do we know they’re happy? You’ve got to ask! But don’t stop there — turn the results into quantifiable KPIs so you can track, analyze, and work to improve the results. Here are eight easy to measure KPIs that...

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    What Do the Most Successful Marketing Strategies Have in Common?

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    By Bill Viau in January, 2020 | 10 minute read

    The most successful marketing strategies aren’t just lucky; they take careful planning and deliberate, data-driven action.  Use key elements of marketing strategy success, like balance, flexibility, and consistency, to achieve maximum results...

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    How Can You Improve Your Lead Follow-Up Process?

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    By William Jepma in December, 2019 | 6 minute read

    Following up with leads is one of the trickiest puzzles to crack. If you’re too eager, then you can scare leads away. But if you take too long to follow-up, then they’ll start looking somewhere else. The secret to knowing when (and how) to enact...

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    How to Develop a Lead Nurturing Strategy That Boosts Sales & Advocacy

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    By Bill Viau in November, 2019 | 11 minute read

    Your lead nurturing strategy has two primary goals: to convert leads into sales and to build positive, long-term customer relationships. Follow these lead nurturing best practices to craft a nurture campaign that will shore up the cracks in your...

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    Why Buyer Personas Matter: 5 Tips for Knowing Your Marketing Audience

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    By William Jepma in November, 2019 | 6 minute read

    Knowing your marketing audience is one of the first and most crucial steps your company will make towards success. When you invest in buyer persona development, you’re investing in your content marketing, your brand identity, and your company’s...

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    7 Reasons You Need Content That Explores All Marketing Funnel Stages

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    By Bill Viau in November, 2019 | 8 minute read

    Lead generation is the end goal of most inbound marketing strategies. But your content can’t convert or qualify leads without the awareness of an invested audience.  Content marketing is about building relationships — across all marketing funnel...

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    3 Common Inbound Marketing Challenges (And How to Deal With Them)

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    By William Jepma in November, 2019 | 11 minute read

    As valuable and effective as inbound marketing is, it’s not without its challenges. But as the classic phrase goes, “nothing worth having comes easy.” So, if you want to learn how to overcome marketing challenges, we want to help. Here are three...

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