Market Veep Blog

HubSpot is an invaluable tool for growing B2B businesses. There are over 200 integrations for the platform that offer even more benefits and functionality, so which ones are right for you?

Organizational alignment (or a lack thereof) has a massive impact on the overall success of a business. Coordinating sales and marketing content is a crucial step in achieving full-business alignment.

One of the key benefits of sales and marketing alignment is the creation of highly relevant content that can be used to close more deals.

Even seasoned content professionals sometimes make marketing mistakes, but from all failure comes the opportunity to learn and improve.

Successful marketing is about being in front of the right people, at the right time. With social media so deeply intertwined with consumers’ lifestyles, it’s no surprise that businesses are increasingly incorporating social media into their...

You’ve heard it before: In the world of inbound marketing, content is king. But connecting your target audience to the content you generate can be a struggle. These content optimization tips and free resources will help you increase blog traffic...

Your story matters. It matters to you because it’s the step-by-step process that got you here. That doesn’t matter yet to your consumer but it should. When they are able to truly understand WHY & HOW you got started in your industry, they will...

A marketing mix and the multiple “P’s” that go along with it is an important concept to have a firm grasp of if you want to ensure that your marketing efforts achieve peak success rates. But what is a marketing mix, and how can you make use of...

Your employees are the lifeblood of your company, but it’s your company culture that brings life to your employees. A strong and consistent culture validates the workforce in the work they’re doing and empowers them to make your brand their brand...

The Inbound Conference is a gold mine of latest marketing tips from thought leaders with diverse backgrounds. Here are the top four marketing tips you need to know to improve your marketing strategy and results.