Market Veep Blog

Drive In More Leads

    How Can You Improve Your Lead Follow-Up Process?

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    By William Jepma in December, 2019 | 6 minute read

    Following up with leads is one of the trickiest puzzles to crack. If you’re too eager, then you can scare leads away. But if you take too long to follow-up, then they’ll start looking somewhere else. The secret to knowing when (and how) to enact...

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    How to Develop a Lead Nurturing Strategy That Boosts Sales & Advocacy

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    By Bill Viau in November, 2019 | 11 minute read

    Your lead nurturing strategy has two primary goals: to convert leads into sales and to build positive, long-term customer relationships. Follow these lead nurturing best practices to craft a nurture campaign that will shore up the cracks in your...

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    Why Buyer Personas Matter: 5 Tips for Knowing Your Marketing Audience

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    By William Jepma in November, 2019 | 6 minute read

    Knowing your marketing audience is one of the first and most crucial steps your company will make towards success. When you invest in buyer persona development, you’re investing in your content marketing, your brand identity, and your company’s...

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    7 Reasons You Need Content That Explores All Marketing Funnel Stages

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    By Bill Viau in November, 2019 | 8 minute read

    Lead generation is the end goal of most inbound marketing strategies. But your content can’t convert or qualify leads without the awareness of an invested audience.  Content marketing is about building relationships — across all marketing funnel...

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    3 Common Inbound Marketing Challenges (And How to Deal With Them)

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    By William Jepma in November, 2019 | 11 minute read

    As valuable and effective as inbound marketing is, it’s not without its challenges. But as the classic phrase goes, “nothing worth having comes easy.” So, if you want to learn how to overcome marketing challenges, we want to help. Here are three...

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    When Should My Sales Team Reach Out to an Inbound Lead?

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    By Bill Viau in November, 2019 | 9 minute read

    Inbound leads are warmer by nature.  After all, they’ve come to you. But that doesn’t mean they’re ready to make a purchase right away, and you definitely don’t want to scare them off.  So when should your sales team reach out? A rapid response...

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    How to Identify and Address Customer Pain Points

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    By William Jepma in October, 2019 | 5 minute read

    Your company’s success hinges on the success of its customers. If you want to continue to grow and expand, then you need to prioritize your customers. And you can do that by learning how to delight customers with the ways you identify, address,...

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    How to Keep Warm Leads From Growing Cold

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    By Bill Viau in October, 2019 | 4 minute read

    Lead nurturing examples are often focused on taking cold leads and warming them up towards a sale.  But what about nurturing warm leads so they don’t go cold in the first place?  Warm marketing strategies set out to lead nurture gently, but...

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    The Best Marketing Ideas From INBOUND 2019

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    By William Jepma in October, 2019 | 6 minute read

    HubSpot’s annual INBOUND marketing conference is one of the most important events for marketers, salespeople, developers, entrepreneurs, and anyone looking for new and exciting ways to make their business the best it can be. And this year’s event...

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    Digital Marketing for Startups: An Entrepreneur’s Checklist

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    By Bill Viau in October, 2019 | 11 minute read

    The internet is a cost-effective, versatile channel for entrepreneurs who want to build an audience and scale their business.  We’ve gathered the premier methods of digital marketing for startups into this checklist of steps so that you can get...

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