Market Veep Blog

Clients are reluctant to commit to SaaS contracts when every week feels more uncertain than the last. A few strategic shifts in marketing for SaaS companies can help your brand compensate for these lost sales.  Stop talking about a long-term...

Happy clients drive revenue. But how do we know they’re happy? You’ve got to ask! But don’t stop there — turn the results into quantifiable KPIs so you can track, analyze, and work to improve the results. Here are eight easy to measure KPIs that...

The most successful marketing strategies aren’t just lucky; they take careful planning and deliberate, data-driven action.  Use key elements of marketing strategy success, like balance, flexibility, and consistency, to achieve maximum results...

Following up with leads is one of the trickiest puzzles to crack. If you’re too eager, then you can scare leads away. But if you take too long to follow-up, then they’ll start looking somewhere else. The secret to knowing when (and how) to enact...

Your lead nurturing strategy has two primary goals: to convert leads into sales and to build positive, long-term customer relationships. Follow these lead nurturing best practices to craft a nurture campaign that will shore up the cracks in your...

Knowing your marketing audience is one of the first and most crucial steps your company will make towards success. When you invest in buyer persona development, you’re investing in your content marketing, your brand identity, and your company’s...

Lead generation is the end goal of most inbound marketing strategies. But your content can’t convert or qualify leads without the awareness of an invested audience.  Content marketing is about building relationships — across all marketing funnel...

As valuable and effective as inbound marketing is, it’s not without its challenges. But as the classic phrase goes, “nothing worth having comes easy.” So, if you want to learn how to overcome marketing challenges, we want to help. Here are three...

Inbound leads are warmer by nature.  After all, they’ve come to you. But that doesn’t mean they’re ready to make a purchase right away, and you definitely don’t want to scare them off.  So when should your sales team reach out? A rapid response...

Your company’s success hinges on the success of its customers. If you want to continue to grow and expand, then you need to prioritize your customers. And you can do that by learning how to delight customers with the ways you identify, address,...