
By Bill Viau in November, 2019
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15 minute read
You need leads to grow, and advertising can generate them. But how do you know whether your digital ad spend budget is making progress or digging you into a hole? Each lead your business generates through ad spend has to be worth more than the...
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By Jennelle McGrath in May, 2016
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2 minute read
Google AdWords are a great tool for supplementing your other inbound marketing efforts and attaining quick wins. They are hyper-targeted and effective, if you know how to use them right.
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