
More and more manufacturers are embracing inbound marketing in the 2020s. One reason for this trend is that inbound tactics (which take advantage of digital space) are very easy to monitor and track with quantifiable metrics. In this piece, we’ll...
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Everyone understands the value of attending an industry event, especially since conferences continue to be the de facto best experience to network with and hear from industry thought leaders. However, the trouble with a traditional conference is...
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You've attracted visitors, converted them into leads, and closed them as customers. Now it’s time to delight your customers so much that they promote your brand. Welcome to the Delight stage of the inbound marketing methodology.
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If you have an event coming up, social media is a great tool for getting more attendees. You can certainly use event marketing on social media to get the word out, but you can also make it easy for people to register by posting links to sign-up...
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