Market Veep Blog

Drive In More Leads

    Free Lead Generation Tools for B2B Service Companies to Bounce Back From Coronavirus

    Picture of Bill Viau
    By Bill Viau in August, 2020 | 7 minute read

    B2B lead generation in the post-COVID environment will be critical to a swift recovery. However, it’s not easy to crank lead gen up to double-time with cash reserves drained by the pandemic. Use these seven free lead generation tools to start...

    Read More

    How to Develop a Lead Nurturing Strategy That Boosts Sales & Advocacy

    Picture of Bill Viau
    By Bill Viau in November, 2019 | 11 minute read

    Your lead nurturing strategy has two primary goals: to convert leads into sales and to build positive, long-term customer relationships. Follow these lead nurturing best practices to craft a nurture campaign that will shore up the cracks in your...

    Read More

    We Miss You: How to Re-Engage With Lost Leads

    Picture of Bill Viau
    By Bill Viau in May, 2019 | 12 minute read

    Lost leads don’t have to be missed opportunities...sometimes they’re more like long lost friends, just waiting for the day when you’ll cross paths once again.  To re-engage with your lost leads, you’ve got to understand why they lost touch, how...

    Read More

    Is Your Business Newsletter Making These 9 Common Mistakes?

    Picture of William Jepma
    By William Jepma in November, 2018 | 7 minute read

    Email marketing is tough to do right. Do it wrong, and you’ll end up in the trash or the spam folder. But if you do it right, and employ a smart business newsletter design, you can build a meaningful relationship with your client base. Avoid...

    Read More

    3 Reasons You Should Start Outsourcing Email Marketing

    Picture of Mike Rand
    By Mike Rand in January, 2018 | 5 minute read

    Email marketing can take a lot of time. If your company is struggling to manage the workload, or need some help putting your marketing toolkit to use, then outsourcing email marketing may be an option worth exploring.

    Read More

    The Inbound Marketing Methodology: Delight

    Picture of Mike Rand
    By Mike Rand in December, 2017 | 4 minute read

    You've attracted visitors, converted them into leads, and closed them as customers. Now it’s time to delight your customers so much that they promote your brand. Welcome to the Delight stage of the inbound marketing methodology.

    Read More

    The Inbound Marketing Methodology: Close

    Picture of Mike Rand
    By Mike Rand in December, 2017 | 7 minute read

    You’ve attracted visitors to your website and converted them into leads. In the Close stage of the inbound marketing methodology, you’ll transform those leads into customers using automated workflows and advanced pipeline management techniques.

    Read More

    How Can a Full-Service Email Marketing Agency Help You?

    Picture of Mike Rand
    By Mike Rand in October, 2017 | 4 minute read

    A full-service email marketing agency can help you segment your contacts, send targeted messages, and automate your email campaigns for maximum lead flow. They can also help you build incentives to capture more contacts. Email still has the one...

    Read More

    Why Automation is Essential for B2B Email Marketing

    Picture of Mike Rand
    By Mike Rand in October, 2017 | 3 minute read

    Automation is now essential for B2B email marketing because you can no longer compete without it. Automated email marketing saves vast amounts of time so your employees can focus on other tasks. It also enables you to hyper-target your emails and...

    Read More

    How to Use Lead Nurturing Emails to Grow Your Business

    Picture of Mike Rand
    By Mike Rand in September, 2017 | 4 minute read

    Lead nurturing emails that are based on the recipient's context will perform better than those that are sent in bulk.  Use your lead intelligence to draft your emails and send them to contact lists that that perform well.

    Read More
    1 2