Market Veep Blog

Drive In More Leads

We Miss You: How to Re-Engage With Lost Leads

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By Bill Viau in May, 2019 | 12 minute read

Lost leads don’t have to be missed opportunities...sometimes they’re more like long lost friends, just waiting for the day when you’ll cross paths once again.  To re-engage with your lost leads, you’ve got to understand why they lost touch, how...

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Is Your Business Newsletter Making These 9 Common Mistakes?

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By William Jepma in November, 2018 | 7 minute read

Email marketing is tough to do right. Do it wrong, and you’ll end up in the trash or the spam folder. But if you do it right, and employ a smart business newsletter design, you can build a meaningful relationship with your client base. Avoid...

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Why Would You Outsource Email Marketing?

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By Mike Rand in January, 2018 | 5 minute read

Email marketing can take a lot of time. Many companies outsource email marketing just to get help with the workload. But many others look to professional email marketers to provide them with expert advice and new email marketing capabilities,...

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The Inbound Marketing Methodology: Delight

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By Mike Rand in December, 2017 | 4 minute read

You've attracted visitors, converted them into leads, and closed them as customers. Now it’s time to delight your customers so much that they promote your brand. Welcome to the Delight stage of the inbound marketing methodology.

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The Inbound Marketing Methodology: Close

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By Mike Rand in December, 2017 | 7 minute read

You’ve attracted visitors to your website and converted them into leads. In the Close stage of the inbound marketing methodology, you’ll transform those leads into customers using automated workflows and advanced pipeline management techniques.

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How Can an Email Marketing Agency Help You?

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By Mike Rand in October, 2017 | 3 minute read

An email marketing agency can help you segment your contacts, send targeted messages, and automate your email campaigns for maximum lead flow. They can also help you build incentives to capture more contacts. Email still has the one of the...

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Why Automation is Essential for B2B Email Marketing

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By Mike Rand in October, 2017 | 3 minute read

Automation is now essential for B2B email marketing because you can no longer compete without it. Automated email marketing saves vast amounts of time so your employees can focus on other tasks. It also enables you to hyper-target your emails and...

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How to Use Lead Nurturing Emails to Grow Your Business

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By Mike Rand in September, 2017 | 4 minute read

Lead nurturing emails that are based on the recipient's context will perform better than those that are sent in bulk.  Use your lead intelligence to draft your emails and send them to contact lists that that perform well.

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Breweries Can Use Email Marketing to Get More Repeat Customers

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By Mike Rand in February, 2017 | 4 minute read

If a customer has visited your brewery once, you've got an opportunity for repeat business. Reach out to them with email marketing to remind them why they enjoyed your brewery so much the first time.

You may already have a social media presence...

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Improve Your Email Marketing Results With These Simple Tips

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By Jennelle McGrath in July, 2016 | 3 minute read

If your emails are falling flat, there are a few steps you can take to improve your results. Send your emails at the right time, make your emails clear and easy to read, and always follow the rules.

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