Market Veep Blog

Drive In More Leads

    The ROI of Inbound Marketing for Manufacturing Companies

    Picture of Bill Viau
    By Bill Viau in March, 2021 | 9 minute read

    More and more manufacturers are embracing inbound marketing in the 2020s. One reason for this trend is that inbound tactics (which take advantage of digital space) are very easy to monitor and track with quantifiable metrics. In this piece, we’ll...

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    HubSpot Email Tracking Software: Why We Love It + How to Get Started

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    By Sam Meza in February, 2021 | 10 minute read

    In this HubSpot sales training, you’ll learn all about the HubSpot email integration and how to get started using it.

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    Free Lead Generation Tools for B2B Service Companies to Bounce Back From Coronavirus

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    By Bill Viau in August, 2020 | 7 minute read

    B2B lead generation in the post-COVID environment will be critical to a swift recovery. However, it’s not easy to crank lead gen up to double-time with cash reserves drained by the pandemic. Use these seven free lead generation tools to start...

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    How to Develop a Lead Nurturing Strategy That Boosts Sales & Advocacy

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    By Bill Viau in November, 2019 | 11 minute read

    Your lead nurturing strategy has two primary goals: to convert leads into sales and to build positive, long-term customer relationships. Follow these lead nurturing best practices to craft a nurture campaign that will shore up the cracks in your...

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    We Miss You: How to Re-Engage With Lost Leads

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    By Bill Viau in May, 2019 | 12 minute read

    Lost leads don’t have to be missed opportunities...sometimes they’re more like long lost friends, just waiting for the day when you’ll cross paths once again.  To re-engage with your lost leads, you’ve got to understand why they lost touch, how...

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    Is Your Business Newsletter Making These 9 Common Mistakes?

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    By William Jepma in November, 2018 | 7 minute read

    Email marketing is tough to do right. Do it wrong, and you’ll end up in the trash or the spam folder. But if you do it right, and employ a smart business newsletter design, you can build a meaningful relationship with your client base. Avoid...

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    3 Reasons You Should Start Outsourcing Email Marketing

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    By Mike Rand in January, 2018 | 5 minute read

    Email marketing can take a lot of time. If your company is struggling to manage the workload, or need some help putting your marketing toolkit to use, then outsourcing email marketing may be an option worth exploring.

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    The Inbound Marketing Methodology: Delight

    Picture of Mike Rand
    By Mike Rand in December, 2017 | 4 minute read

    You've attracted visitors, converted them into leads, and closed them as customers. Now it’s time to delight your customers so much that they promote your brand. Welcome to the Delight stage of the inbound marketing methodology.

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    The Inbound Marketing Methodology: Close

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    By Mike Rand in December, 2017 | 7 minute read

    You’ve attracted visitors to your website and converted them into leads. In the Close stage of the inbound marketing methodology, you’ll transform those leads into customers using automated workflows and advanced pipeline management techniques.

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    How Can a Full-Service Email Marketing Agency Help You?

    Picture of Mike Rand
    By Mike Rand in October, 2017 | 4 minute read

    A full-service email marketing agency can help you segment your contacts, send targeted messages, and automate your email campaigns for maximum lead flow. They can also help you build incentives to capture more contacts. Email still has the one...

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