Market Veep Blog

Drive In More Leads

How Bad Website Design Can Drive Traffic Away

Picture of Jack Swymer
By Jack Swymer in February, 2019 | 8 minute read

Good website design is one of the secret weapons in maximizing your business’ visibility and lead generations. However, bad website design will have the opposite effect and can cripple the user experience, keeping valuable prospects away from...

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Why DIY Graphic Design is Always a Risk for Your Business

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By Emily Boisvert in October, 2018 | 6 minute read

Whether you are thinking about having your marketing assistant work on a piece of design collateral or thinking about taking on the daunting task yourself, there are some things to consider before taking on a DIY graphic design project for your...

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Using Color Theory to Increase Conversions

Picture of Sam Ciabotti
By Sam Ciabotti in September, 2018 | 6 minute read

Color harmony is the affective response people have to colors and color combinations. For marketers, successful use of color harmony can result in more clicks and conversions.

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Why Brand Identity is the Key To Your Success

Picture of Nina Deuterio
By Nina Deuterio in August, 2018 | 6 minute read

Creating a cohesive and consistent brand identity for your company will boost your success in a world of inconsistencies related to design. Stand out from your competitors by using design to its fullest potential.

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How To Design a Strong & Memorable Logo in 7 Steps

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By Nina Deuterio in July, 2018 | 6 minute read

Logos are sometimes the most overlooked and yet overthought element in a brand. When designed well, your logo will complement your company brand. When not designed well, your logo can negatively impact everything your brand stands for.

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4 Design Fundamentals for Website Optimization

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By Mike Rand in February, 2017 | 5 minute read

If you're unfamiliar with website optimization, you may be confused about the important role design plays. The fundamentals are visuals, fonts, navigation, and testing the final product.

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Design Best Practices for Marketing Success

Picture of Mike Rand
By Mike Rand in January, 2017 | 5 minute read

In marketing, good design isn't just arts & crafts. These are some of the best practices that the best graphic designers follow to bring their ideas to life.

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