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Market Veep Blog

Drive In More Leads

    6 Crisis Marketing Strategies We Learned From the Coronavirus Pandemic

    Picture of Bill Viau
    By Bill Viau in August, 2020 | 7 minute read

    COVID-19 has turned marketing upside down. Businesses need to react quickly to adjustments in buyer behavior and pain points. But what do you do in an unprecedented crisis? There’s no tried-and-true roadmap to a corona marketing strategy. If you’re...

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    Marketing for SaaS Companies: How to Make Up For Lost Sales From COVID

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    By Bill Viau in July, 2020 | 7 minute read

    Clients are reluctant to commit to SaaS contracts when every week feels more uncertain than the last. A few strategic shifts in marketing for SaaS companies can help your brand compensate for these lost sales.  Stop talking about a long-term...

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    4 Strategies to Boost Website Traffic After COVID

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    By Market Veep in July, 2020 | 7 minute read

    Finding new ways to boost website traffic is an ongoing task for many companies. High traffic can generate plenty of leads to fill out your sales pipeline, after all. But in the wake of COVID-19, many brands are finding that their website traffic...

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    Using Color Theory to Increase Conversions

    Picture of Sam Meza
    By Sam Meza in September, 2018 | 6 minute read

    Color harmony is the affective response people have to colors and color combinations. For marketers, successful use of color harmony can result in more clicks and conversions.

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    Do Pop-Up Forms Actually Work? You'd Be Surprised

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    By Market Veep in January, 2018 | 5 minute read

    Misleading pop-up ads from third-party advertisers give pop-ups a bad rap. Pop-up forms can be used as part of an inbound marketing strategy to convert website visitors and gain new subscribers. The data even shows that they're effective (when...

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    The Inbound Marketing Methodology: Close

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    By Market Veep in December, 2017 | 7 minute read

    You’ve attracted visitors to your website and converted them into leads. In the Close stage of the inbound marketing methodology, you’ll transform those leads into customers using automated workflows and advanced pipeline management techniques.

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    The Inbound Marketing Methodology: Convert

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    By Market Veep in December, 2017 | 4 minute read

    You’ve attracted the right traffic to your site and now it is time to convert visitors into qualified leads. In the Convert stage of the inbound marketing methodology, you use forms, CTAs, and a CRM to capture and store contacts.

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    4 Businesses that Use Live Chat Tools to Capture and Convert Leads

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    By Market Veep in July, 2017 | 5 minute read

    Live chat tools are often used for customer support, but you can also use them to convert leads on your website. And since some customers would rather strike up a conversation than fill out a form, embracing live chat can be a great way to capture...

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    Google Analytics: Everything You Need to Know

    Picture of Jennelle McGrath
    By Jennelle McGrath in May, 2016 | 2 minute read

    It helps to know where your business is coming from, and where it isn't. Google Analytics provides a wealth of indispensable information about your website and your marketing campaigns.

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