Market Veep Blog

Drive In More Leads

Using Color Theory to Increase Conversions

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By Sam Ciabotti in September, 2018 | 6 minute read

Color harmony is the affective response people have to colors and color combinations. For marketers, successful use of color harmony can result in more clicks and conversions.

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Do Pop-up Forms Actually Work? You'd Be Surprised

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By Mike Rand in January, 2018 | 5 minute read

Misleading pop-up ads from third-party advertisers give pop-ups a bad rap. Pop-up forms can be used as part of an inbound marketing strategy to convert website visitors and gain new subscribers. The data even shows that they're effective (when...

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The Inbound Marketing Methodology: Close

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By Mike Rand in December, 2017 | 7 minute read

You’ve attracted visitors to your website and converted them into leads. In the Close stage of the inbound marketing methodology, you’ll transform those leads into customers using automated workflows and advanced pipeline management techniques.

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The Inbound Marketing Methodology: Convert

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By Mike Rand in December, 2017 | 4 minute read

You’ve attracted the right traffic to your site and now it is time to convert visitors into qualified leads. In the Convert stage of the inbound marketing methodology, you use forms, CTAs, and a CRM to capture and store contacts.

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Achievable Examples of Businesses That Use Live Chat to Capture and Convert Leads

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By Mike Rand in July, 2017 | 3 minute read

Live chat is often used for customer support, but you can also use it to convert leads on your website. Some customers would rather strike up a conversation than fill out a form.

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Google Analytics: Everything You Need to Know

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By Jennelle McGrath in May, 2016 | 2 minute read

It helps to know where your business is coming from, and where it isn't. Google Analytics provides a wealth of indispensable information about your website and your marketing campaigns.

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