Market Veep Blog

Drive In More Leads

    What Happens in 6 Months of an Inbound Content Marketing Strategy?

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    By Bill Viau in August, 2019 | 9 minute read

    It would be convenient to define inbound marketing with a one-size-fits-all schedule. However, with so many variables affecting the time it takes for your inbound content marketing strategy to bear fruit, there's rarely an all-purpose timeline....

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    What Happens in the First 3 Months of an Inbound Marketing Campaign?

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    By Bill Viau in August, 2019 | 8 minute read

    The tree of inbound marketing has diverse branches—inbound content marketing, sales enablement, social media marketing, et al.—that all need planning and setup.  The early months of an inbound marketing campaign revolve around defining the...

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    5 Unexpected Benefits of Using Blogs in Your Sales Process

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    By Sam Ciabotti in March, 2019 | 6 minute read

    Blogs are an essential tool for sales enablement.

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    Does Sales Enablement Truly Exist? (Yes, It's Not a Mythical Creature!)

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    By Sam Ciabotti in March, 2019 | 4 minute read

    Sales enablement may sound intimidating, but it is completely attainable as proven by the following examples of businesses that have been successful at it for years.

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    How Coordinating your Sales and Marketing Content Can Solve for Multi-Department Alignment

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    By Sam Ciabotti in March, 2019 | 6 minute read

    Organizational alignment (or a lack thereof) has a massive impact on the overall success of a business. Coordinating sales and marketing content is a crucial step in achieving full-business alignment.

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    Unique Sales Content That Closes Deals (and Makes Your Sales Team Happy!)

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    By Sam Ciabotti in March, 2019 | 7 minute read

    One of the key benefits of sales and marketing alignment is the creation of highly relevant content that can be used to close more deals.

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    Crowdsourcing Content: What is User-Generated Content? (With Examples)

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    By Sam Ciabotti in February, 2019 | 8 minute read

    Producing a steady stream of content is key to a successful inbound marketing strategy. However, you don’t have to produce all that content alone. With the right strategy, not only can you compliment your existing content output with the content...

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    Common Content Marketing Mistakes and How to Stop Making Them

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    By Sam Ciabotti in February, 2019 | 6 minute read

    Even seasoned content professionals sometimes make marketing mistakes, but from all failure comes the opportunity to learn and improve.

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    How to Create a Cohesive Content Creation Strategy

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    By William Jepma in February, 2019 | 9 minute read

    Building and supporting a cohesive content creation strategy is the first, and arguably the most important, step in bringing your company toward success. Content should be the foundation that the rest of your inbound marketing material builds...

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    6 Reasons Why Journalists Are Some of the Most Successful Content Marketing Writers

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    By William Jepma in January, 2019 | 8 minute read

    Your content marketing strategy is one of the strongest tools in your company's repertoire. It drives clicks, generates leads, and establishes your brand as a valuable, trustworthy resource for your target audience. Since the content you...

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