Market Veep Blog

Drive In More Leads

How Writing Like a Journalist Can Improve Your Content Marketing

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By William Jepma in January, 2019 | 6 minute read

Your content marketing strategy is one of the strongest tools in your company's repertoire. It drives clicks, generates leads, and establishes your brand as a valuable, trustworthy resource for your target audience. Since the content you...

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The Growing Importance of Video in Marketing

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By William Jepma in January, 2019 | 7 minute read

No longer a rising fad, video content marketing has become one of the most important staples of any good inbound strategy. It not only holds audience’s attention longer but is proven to be more effective at converting leads and closing sales....

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Plan a Successful Social Media Marketing Campaign in 10 Steps

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By Sam Ciabotti in January, 2019 | 11 minute read

Successful marketing is about being in front of the right people, at the right time. With social media so deeply intertwined with consumers’ lifestyles, it’s no surprise that businesses are increasingly incorporating social media into their...

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7 Reasons to Start a Podcast for Your Company

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By William Jepma in December, 2018 | 7 minute read

As the podcasting community continues to expand, businesses are wondering if they should follow the trend and set up a podcast of their own. While podcasts are undoubtedly a relevant and lucrative outlet for information, how can you know if...

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Recruiting Customers in Your Content Creation Process

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By William Jepma in December, 2018 | 5 minute read

When it comes to effective marketing strategies, there are few things more persuasive than user-generated content. Customers are more willing to trust other customers than they are sellers or companies, so if you can tap into your existing...

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Understanding and Measuring Your Content Marketing ROI

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By William Jepma in December, 2018 | 6 minute read

Measuring your content marketing ROI is one of the most effective ways to understand how, and if, your company’s content creation is living up to the time and resources you’ve invested in it. With the information in this blog post, you’ll be...

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What is Sales Content and How Does it Close Deals?

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By William Jepma in October, 2018 | 6 minute read

Inbound marketing is all about creating content relevant to the interests of your audience in ways that will draw them to the product you’re offering. One vital, but often overlooked, component of Inbound is sales content. While content marketing...

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Is Twitter Still Valuable for Content Marketing?

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By Emma Berry in October, 2018 | 5 minute read

Can Twitter still be a platform for inbound and content marketers? Twitter’s recent dedication to improving their platform and user experience shows that they are serious about returning Twitter to its former glory. The bottom line is, Twitter...

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Top 4 Marketing Tips from Inbound 2018

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By Sam Ciabotti in October, 2018 | 6 minute read

The Inbound Conference is a gold mine of latest marketing tips from thought leaders with diverse backgrounds. Here are the top four marketing tips you need to know to improve your marketing strategy and results.

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8 Brainstorming Tips to Help You Generate Great Content Ideas

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By Emma Berry in October, 2018 | 6 minute read

Brainstorming great content ideas is a crucial part of your company’s inbound marketing. Great content will help attract and nurture your customers. Learning how to effectively brainstorm will make your content marketing team’s life much easier.

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