Market Veep Blog

Organizational alignment (or a lack thereof) has a massive impact on the overall success of a business. Coordinating sales and marketing content is a crucial step in achieving full-business alignment.

One of the key benefits of sales and marketing alignment is the creation of highly relevant content that can be used to close more deals.

Producing a steady stream of content is key to a successful inbound marketing strategy. However, you don’t have to produce all that content alone. With the right strategy, not only can you compliment your existing content output with the content...

Even seasoned content professionals sometimes make marketing mistakes, but from all failure comes the opportunity to learn and improve.

Building and supporting a cohesive content marketing strategy is the first, and arguably the most important, step in bringing your company toward success. Content should be the foundation that the rest of your inbound marketing material builds...

Your content marketing strategy is one of the strongest tools in your company's repertoire. It drives clicks, generates leads, and establishes your brand as a valuable, trustworthy resource for your target audience. Since the content you...

No longer a rising fad, video content marketing has become one of the most important staples of any good inbound strategy. It not only holds audience’s attention longer but is proven to be more effective at converting leads and closing sales....

Successful marketing is about being in front of the right people, at the right time. With social media so deeply intertwined with consumers’ lifestyles, it’s no surprise that businesses are increasingly incorporating social media into their...

As the podcasting community continues to expand, businesses are wondering if they should follow the trend and set up a podcast of their own. While podcasts are undoubtedly a relevant and lucrative outlet for information, how can you know if...

When it comes to effective marketing strategies, there are few things more persuasive than user-generated content. Customers are more willing to trust other customers than they are sellers or companies, so if you can tap into your existing...