A HubSpot blog migration might seem like a hassle. Each post’s URL has to change...there are link redirects to set up...is it really worth it? Yes. The advanced reporting and analytics capabilities of a blog connected to a HubSpot subdomain are...
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More and more manufacturers are embracing inbound marketing in the 2020s. One reason for this trend is that inbound tactics (which take advantage of digital space) are very easy to monitor and track with quantifiable metrics. In this piece, we’ll...
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The potential ROI of marketing for manufacturers has been proven time and again in B2B industry research. We’ve assembled 40 such stats here to demonstrate the positive impact that marketing can have on a manufacturing company’s bottom line.
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B2B lead generation in the post-COVID environment will be critical to a swift recovery. However, it’s not easy to crank lead gen up to double-time with cash reserves drained by the pandemic. Use these seven free lead generation tools to start things...
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COVID-19 has turned marketing upside down. Businesses need to react quickly to adjustments in buyer behavior and pain points. But what do you do in an unprecedented crisis? There’s no tried-and-true roadmap to a corona marketing strategy. If you’re...
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Lead generation is the end goal of most inbound marketing strategies. But your content can’t convert or qualify leads without the awareness of an invested audience. Content marketing is about building relationships — across all marketing funnel...
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Scaling startups are swirling with sudden changes and rapid decisions. The urgency to ‘make the call’ can push a growing business into common traps, like scaling too soon, losing sight of immediate goals, or overloading the in-house team with...
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It would be convenient to define inbound marketing with a one-size-fits-all schedule. However, with so many variables affecting the time it takes for your inbound content marketing strategy to bear fruit, there's rarely an all-purpose timeline. You...
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The tree of inbound marketing has diverse branches—inbound content marketing, sales enablement, social media marketing, et al.—that all need planning and setup. The early months of an inbound marketing campaign revolve around defining the strategy...
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Blogs are an essential tool for sales enablement. Here are a few of the (maybe unexpected) ways blogs can dramatically improve sales performance.
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