Market Veep Blog

Color harmony is the affective response people have to colors and color combinations. For marketers, successful use of color harmony can result in more clicks and conversions.

Misleading pop-up ads from third-party advertisers give pop-ups a bad rap. Pop-up forms can be used as part of an inbound marketing strategy to convert website visitors and gain new subscribers. The data even shows that they're effective (when...

You’ve attracted the right traffic to your site and now it is time to convert visitors into qualified leads. In the Convert stage of the inbound marketing methodology, you use forms, CTAs, and a CRM to capture and store contacts.

There aren't enough hours in the day to read our overflowing inboxes. If you need clients to read your emails, keep your messages knowledgeable, helpful, and personal. 

We’ve all been there: you wake up and check your email, only to find that your...