Market Veep Blog

Drive In More Leads

Step Up Your Social Media Content Marketing: Tips to Boost Brand Relevance

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By William Jepma in February, 2019 | 7 minute read

Social media content marketing can be one of the secret weapons in boosting your brand’s relevance and visibility. When you’re well acquainted with who your audience is, what kinds of content capture their attention, and what you can do to...

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Your Business Origin Story Is Worth Selling

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By Don Granese in December, 2018 | 4 minute read

Your story matters. It matters to you because it’s the step-by-step process that got you here. That doesn’t matter yet to your consumer but it should. When they are able to truly understand WHY & HOW you got started in your industry, they will...

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How to Build a Strong Brand Identity

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By Emma Berry in October, 2018 | 8 minute read

Brand identity is important for the attract and delight stages of the inbound methodology. A company with a strong brand identity will be able to create meaningful and lasting relationships with customers.

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How To Design a Strong & Memorable Logo in 7 Steps

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By Nina Deuterio in July, 2018 | 6 minute read

Logos are sometimes the most overlooked and yet overthought element in a brand. When designed well, your logo will complement your company brand. When not designed well, your logo can negatively impact everything your brand stands for.

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4 Brands That Give Back (And Why You Should Too)

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By Emma Berry in June, 2018 | 5 minute read

Giving back to the community is a great way for brands to stand for something positive and reach their customers on an emotional level, but the benefits don't stop there. When brands donate and do charitable work, they tend to have better company...

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The Inbound Marketing Methodology: Delight

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By Mike Rand in December, 2017 | 4 minute read

You've attracted visitors, converted them into leads, and closed them as customers. Now it’s time to delight your customers so much that they promote your brand. Welcome to the Delight stage of the inbound marketing methodology.

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Consider Your Law Firm a Brand

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By Mike Rand in February, 2017 | 4 minute read

Brand recognition is an important factor in both consumer and B2B markets. It's equally as important for law firms. By treating your law firm like a brand, you'll be able to maintain more top-of-mind recognition in your community.

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Trusted Websites and What They Mean for Your Business

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By Jennelle McGrath in July, 2016 | 2 minute read

Obtaining backlinks from trusted websites like Yelp, Angie's List, or other business directories can make you more attractive to search engines. They can also get you referral traffic from those sites. Just make sure your reviews are good!

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