Market Veep Blog

Drive In More Leads

    Hello Topic Clusters – Goodbye Keywords

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    By Mike Rand in February, 2018 | 4 minute read

    Once a primary focus of every SEO strategy, keywords are officially out. Search engines are now sophisticated enough to understand context and user intent. They can also determine a website's authority on specific topics and how relevant they are...

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    The Inbound Marketing Methodology: Attract

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    By Mike Rand in December, 2017 | 4 minute read

    The first step of the inbound marketing methodology is the Attract stage. This stage involves attracting strangers to your website using content, SEO, and other strategies, thus turning them into visitors.

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    10 Content Marketing Best Practices That Will Produce Content Your Readers Can't Ignore

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    By Jennelle McGrath in July, 2017 | 4 minute read

    Great content doesn't just clearly explain a topic, it tells a story. With these ten content marketing best practices, you can make sure that your inbound marketing content isn't dictated by length or quantity, but rather, by quality.

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    How Blogging Generates Leads for Attorneys

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    By Mike Rand in May, 2017 | 4 minute read

    When someone has a question about a legal problem, more often than not, they turn to a search engine. Blogging generates leads for attorneys by answering those questions and offering additional help to potential clients.

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    11 Blog Ideas That Help Lawyers Reach the Right People

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    By Mike Rand in March, 2017 | 6 minute read

    You know that legal blogging is important for lead generation, but what should you write about? How do you know your posts will reach the right people? If you're strapped for time, here are 11 ideas for your blog posts.

    More people are searching...

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    5 Inbound Marketing Blogs That Use Their Content to Reach the Right People

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    By Mike Rand in February, 2017 | 4 minute read

    Great inbound marketing blogs don't just have a lot of content, they also have a lot of quality content. And sometimes, the best way to create successful blog is to learn from those who have done it themselves. Here are 5 examples that can help...

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    Law Firm Marketing Strategies That Drive Local Traffic

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    By Mike Rand in October, 2016 | 4 minute read

    Your website is accessible to anyone with an internet connection, but you don't want just anyone on your website. Use directories, backlinks, social media, and targeted content to drive local traffic to your law firm.

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    How to Get More Customer Testimonials

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    By Jennelle McGrath in July, 2016 | 2 minute read

    Customer testimonials are a sure-fire way to build trust with your prospects, but not every business knows how to get them. What's the secret? Just ask!

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    Calls to Action: What They Are and Why They Matter

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    By Jennelle McGrath in July, 2016 | 2 minute read

    Not every customer will want to make a phone call to interact with your business. CTAs are buttons, text, or forms that encourage a visitor on a website to convert. Once they click the CTA or fill out the form, they'll become a lead. 

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    Promote Your Brand Online by Developing a Blog Marketing Strategy

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    By Jennelle McGrath in May, 2016 | 3 minute read

    You've written some great blog posts. If only someone would read them! You can use social media marketing, email marketing, SEO, and other blog marketing strategy tactics to get readers on your blog and convert them.

    When you’re running dry on...

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