More and more manufacturers are embracing inbound marketing in the 2020s. One reason for this trend is that inbound tactics (which take advantage of digital space) are very easy to monitor and track with quantifiable metrics. In this piece, we’ll...
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Many companies have struggled to grow logistics sales and optimize their sales process. Use the seven tips in this list to sell more in less time, empower your sales team, and make potential and current clients happy.
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The potential ROI of marketing for manufacturers has been proven time and again in B2B industry research. We’ve assembled 40 such stats here to demonstrate the positive impact that marketing can have on a manufacturing company’s bottom line.
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The digital era has left no industry untouched. Marketing automation tools offer firms powerful data insights, improved reach, better scalability, accelerated response times, and more control in the online-first, buyer’s world we now live in. Even...
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B2B lead generation in the post-COVID environment will be critical to a swift recovery. However, it’s not easy to crank lead gen up to double-time with cash reserves drained by the pandemic. Use these seven free lead generation tools to start things...
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Wondering how to grow sales? Sales automation tools are the one-stop solution to most of the typical hurdles faced by growing sales teams. You can eliminate record-keeping busywork and arm your reps with smart analytics at the same time. All it...
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Your lead nurturing strategy has two primary goals: to convert leads into sales and to build positive, long-term customer relationships. Follow these lead nurturing best practices to craft a nurture campaign that will shore up the cracks in your...
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Lost leads don’t have to be missed opportunities...sometimes they’re more like long lost friends, just waiting for the day when you’ll cross paths once again. To re-engage with your lost leads, you’ve got to understand why they lost touch, how you...
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HubSpot has split its Sales platform into layers of increasingly advanced tools to help your sales team flourish at a price point that makes sense for you. The big question, of course, is when does it make sense to move up to the next level? Take a...
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Automation has transformed the way consumers interface with companies that sell the products and services they need. This has made the sales pipeline feel like a sales escalator—prospects step on and let the automated process carry them to the...
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