Market Veep Blog

Clients are reluctant to commit to SaaS contracts when every week feels more uncertain than the last. A few strategic shifts in marketing for SaaS companies can help your brand compensate for these lost sales.  Stop talking about a long-term...

This pandemic has challenged businesses of all stripes, but few have felt the impact more than physical stores that rely on foot traffic for revenue. We've gathered seven examples of savvy brick and mortar business adaptations to show you how...

How can you build a successful cannabis advertising strategy on a constantly shifting legal landscape? It takes some creativity, but lots of cannabusinesses are doing it — and so can you.  Here are 6 strategies that really work.

Facebook is a robust platform with highly intricate advertising capabilities. Don’t get lost in the jargon—use this cheat sheet to familiarize yourself with the most commonly used Facebook terms.

Each Facebook Ads campaign should be used to drive specific results. Knowing which Facebook KPIs to track can help you hit your goals. 

More money spent doesn’t always result in a higher return on investment. Use these Facebook bidding strategies to make sure you are getting the biggest bang for your advertising bucks.

There are currently 11 different Facebook campaign objectives available. Selecting the appropriate campaign is the first step toward creating Facebook ads that drive results. To help you take advantage of some of Facebook Ads best practices,...

You need leads to grow, and advertising can generate them. But how do you know whether your digital ad spend budget is making progress or digging you into a hole? Each lead your business generates through ad spend has to be worth more than the...

Your business is growing. You've networked, gone to trade shows, and hit the pavement running. Maybe you've even taken out a few ads. But in order to keep growing, you'll need a steady flow of leads coming in. It's time to make a decision about...

It helps to know where your business is coming from, and where it isn't. Google Analytics provides a wealth of indispensable information about your website and your marketing campaigns.