HubSpot is an invaluable tool for growing B2B businesses. There are over 200 integrations for the platform that offer even more benefits and functionality, so which ones are right for you?
HubSpot provides B2B companies with a comprehensive arsenal of tools and analytics for sales, marketing, and support. If those features are the ice cream sundae, the integrations are the cherry on top.
With over 200 HubSpot integrations to choose from, it can be overwhelming to try to pick the right ones for your business. To help you narrow it down, here are some of our top recommendations for B2B businesses.
A successful marketing strategy is one that is built on data. With all of the moving parts, however, it can be difficult to keep your analytics organized and accessible. Rather than logging into multiple platforms individually, Databox allows you to keep all of your data in one centralized location.
By integrating your HubSpot with Databox, you’ll be able to develop custom reports using the vast array of different metrics that are trackable within HubSpot. Better yet, you can design your databoards to feature information from multiple sources around a particular KPI or channel.
For example, you could create a Facebook databoard that pulls in information from your HubSpot, Facebook business page, and Facebook Ads. You could also create boards for platforms like Google Ads or Google Analytics that feature only the metrics you want to track rather than having to learn the in’s and out’s of their individual complex reporting systems.
Databox also allows you to set goals around specific KPIs and set up notifications to track your progress. Whether you build your own reports from scratch or choose from one of their hundreds of pre-built templates, the Databox integration will make measuring your goals easier than ever.
B2B sales teams are always attending trade shows and industry events to promote their products. Afterwards, you’ve probably found yourself with a stack of business cards of potential clients and partners without a real plan of how to use them. Maybe you’ll call or email them later, but that’s only if you remember to follow up and don’t lose the cards in the meantime.
MagneticOne’s integration with HubSpot allows you to easily scan business cards and add the contact information to your CRM. The sophisticated program is able to recognize over 25 different languages, taking the stress out of international networking.
Let’s say you plan on attending an event at the end of the month. Before the event, create a list or contact property to segment new leads that you’ll meet at the event and use the list to trigger a workflow. Once you’re at the event, use the MagneticOne integration to scan business cards into the CRM and add them to the list. Now you can enroll that list of contacts into workflows or sequences as soon as you receive their information.
Webinars are an incredibly useful tool for B2B marketing. In addition to hosting and promoting webinar events, you can also record the webinars and gate them for lead capture, share them during the sales process, or develop guides and eBooks around the content.
Using the GoToWebinar integration allows you to sync registrants, landing page submissions, and contact lists. For example, you could create a list of past webinar registrants to enroll in workflows or invite to future webinars.
The integration enables you to create HubSpot forms that will automatically register a contact for your GoToWebinar events. You can then use those forms in landing pages that can be pushed out via email, social media, and other channels for the most effective promotion of your event.
One of the most useful features of the HubSpot CRM is the automatically updated and finely detailed contact records. The CallRail integration helps bridge the only gap that these records leave out - incoming call tracking.
CallRail helps B2B businesses add offline interactions to their HubSpot CRM. It transfers information from calls and text messages that you receive from prospects directly into your HubSpot contact records. From there, those prospects can be segmented and nurtured by both the sales and marketing teams.
One example of how this integration can be used is to set up a workflow for incoming prospect calls that will assign the contact to a sales rep, update their contact properties, and even send them an automated follow-up email.
The CallRail integration brings transparency to offline conversions and gives you a fuller picture of the results of your marketing efforts.
Your prospects and customers have a wealth of valuable feedback for your business, and the SurveyMonkey HubSpot integration brings that information to your fingertips. Survey responses gathered through this integration are logged right in the contact records in your HubSpot CRM.
In addition to sharing surveys with your contacts, the integration allows you to trigger additional actions based on the actual survey answers given. For example, a particularly high rating on an NPS survey could trigger a workflow that asks the client to write a formal recommendation on your behalf. Conversely, a low rating could trigger a separate workflow that creates a task for one of your salespeople to reach out to the client to try to resolve the situation.
The SurveyMonkey integration also complements some of HubSpot’s Smart Content features. If your contacts respond to a survey about their content preferences, you can then use Smart Lists and Smart CTAs to make sure those contacts receive content relevant to their responses.
Though traditionally thought of as an outbound strategy, there is an inbound way of running paid ads through platforms like LinkedIn Ads, Google Ads, and Facebook Ads. Leads Bridge allows you to connect your Facebook Ads to your HubSpot CRM for more advanced targeting and lead capture opportunities.
The integration can be used to pull Smart Lists from HubSpot to create custom audiences in Facebook Ads Manager. From there, you can target ads to a specific list or create lookalike audiences to expand your reach - all without exporting or importing a single file.
For example, you could create a Smart List in HubSpot for contacts that have downloaded an eBook and set up a retargeting campaign in Facebook Ads to nurture them towards booking a consultation.
Custom audiences and retargeting campaigns are typically quite successful for B2B marketers using Facebook marketing and the Leads Bridge integration helps streamline that process.
Get the most out of your HubSpot portal by installing these integrations and browsing the diverse library of additional integrations that are available. If you’re still not sure where to start, we’re happy to help strategically select the best integrations to help grow your business. Contact us today to learn more!