HubSpot’s Brian Halligan declared the inbound marketing funnel retired in 2018. In its place? The marketing flywheel. Here’s everything you need to know about how (and why) a flywheel business model can help you close more deals than the sales...
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Your lead nurturing strategy has two primary goals: to convert leads into sales and to build positive, long-term customer relationships. Follow these lead nurturing best practices to craft a nurture campaign that will shore up the cracks in your...
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Knowing your marketing audience is one of the first and most crucial steps your company will make towards success. When you invest in buyer persona development, you’re investing in your content marketing, your brand identity, and your company’s...
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Lead generation is the end goal of most inbound marketing strategies. But your content can’t convert or qualify leads without the awareness of an invested audience. Content marketing is about building relationships — across all marketing funnel...
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HubSpot has a versatile suite of cost-effective software tools that can drive sales for startups through the roof. Whether you’re using HubSpot Sales, the free-forever CRM, or HubSpot for Startups at a massive discount, there are a handful of...
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As valuable and effective as inbound marketing is, it’s not without its challenges. But as the classic phrase goes, “nothing worth having comes easy.” So, if you want to learn how to overcome marketing challenges, we want to help. Here are three of...
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You need leads to grow, and advertising can generate them. But how do you know whether your digital ad spend budget is making progress or digging you into a hole? Each lead your business generates through ad spend has to be worth more than the...
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Live chat is becoming a standard communication channel across industries. To help you take full advantage of its capabilities, here are some live chat best practices to get you started on the right foot.
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Inbound leads are warmer by nature. After all, they’ve come to you. But that doesn’t mean they’re ready to make a purchase right away, and you definitely don’t want to scare them off. So when should your sales team reach out? A rapid response is...
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Streamlining your sales pipeline management is one of the best things you can do for your company. The cleaner your pipeline is, the easier it’ll be to manage. And the easier it is to manage, the more deals your sales team will be able to close....
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