More money spent doesn’t always result in a higher return on investment. Use these Facebook bidding strategies to make sure you are getting the biggest bang for your advertising bucks.
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There are currently 11 different Facebook campaign objectives available. Selecting the appropriate campaign is the first step toward creating Facebook ads that drive results. To help you take advantage of some of Facebook Ads best practices, let’s...
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Spreading the word about your new cannabusiness comes with plenty of challenges: federal regulations, old stigmas, social media policies, and more. But it’s still an industry brimming with growth and opportunities for success. You just need to know...
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Startup marketing can sometimes feel like an uphill battle. How can you take your current budget and resources and cover as much ground as possible with it? We know how daunting questions like that can feel, which is why we reached out to some of...
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Chances are a lot of time and care went into your website design. Is the same true for your chat window design? Here are 14 tips for creating an engaging live chat window that will entice website visitors to get in touch with your customer service...
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As chat becomes a standard channel of communication, understanding when to use a chatbot vs. live chat is crucial. Learn when to use a chatbot to save time and resources, as well as when a live chat option is the best choice.
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When you use live chat for sales, you’ll be providing an additional channel for your sales team to engage with prospective buyers –– especially if you’re using the feature HubSpot Live Chat provides you with.
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Following up with leads is one of the trickiest puzzles to crack. If you’re too eager, then you can scare leads away. But if you take too long to follow-up, then they’ll start looking somewhere else. The secret to knowing when (and how) to enact...
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Are you looking to improve your sales and marketing productivity? Does your sales process need streamlining? If you’re looking to optimize your company’s sales enablement strategy, then you’re going to want some tools on your side. Get started with...
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HubSpot’s Brian Halligan declared the inbound marketing funnel retired in 2018. In its place? The marketing flywheel. Here’s everything you need to know about how (and why) a flywheel business model can help you close more deals than the sales...
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