Market Veep Blog

“Marketing it Forward” has always been a core tenet of our company code. Now, with the #50x52 Project, we’re taking the promise of making a difference to a whole new level. Founder and CEO Jennelle McGrath shares the personal journey that led...

There are countless ways you can get to know your marketing target audience. You can run a customer case study, send out a survey, or perhaps most importantly, simply listen to what they have to say. To help you see just how valuable it is to listen...

Wondering how to grow sales? Sales automation tools are the one-stop solution to most of the typical hurdles faced by growing sales teams. You can eliminate record-keeping busywork and arm your reps with smart analytics at the same time. All it...

How can you build a successful cannabis advertising strategy on a constantly shifting legal landscape? It takes some creativity, but lots of cannabusinesses are doing it — and so can you.  Here are 6 strategies that really work.

The most successful marketing strategies aren’t just lucky; they take careful planning and deliberate, data-driven action.  Use key elements of marketing strategy success, like balance, flexibility, and consistency, to achieve maximum results with...

The body of cannabis market research is still small, but growing rapidly—and research data is essential to maxing out the potential of your cannabusiness.  We’ve gathered the top 7 cannabis statistics you’ll want to keep tabs on as you develop your...

Any effort to improve sales performance begins with questions: What’s working? Where do our best opportunities lie? Which parts of our sales process are the most inefficient?  Sales analytics can give you the answers to these questions so your...

Strict dispensary marketing regulations start you out with one hand tied behind your back.  Combine the power of online inbound marketing, on-site incentives, and cannabis-friendly advertising opportunities to break free and grow your business. 

Inbound sales have become the go-to instruments for today, but is there still merit in the outbound sales of old? Is it possible to strike a balance between the two toolsets and use them both to fill your pipeline with customers? In a word, yes. ...

Facebook is a robust platform with highly intricate advertising capabilities. Don’t get lost in the jargon—use this cheat sheet to familiarize yourself with the most commonly used Facebook terms.