MARKET VEEP BLOG
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Insights from a group of people who love to live a life well-lived.
How Can You Improve Your Lead Follow-Up Process?
Someone has just downloaded one of your content offers by filling out a contact form on your...
6 Sales Enablement Tools to Increase Your Team’s Productivity
Sales enablement is crucial if you want your company to soar. According to Gartner’s definition,...
Why the Marketing Flywheel is Taking Over the Sales Pipeline & Closing More Deals
Gartner predicted in 2011 that customers would manage 85% of their relationship with an enterprise...
How to Develop a Lead Nurturing Strategy That Boosts Sales & Advocacy
It’s a simple (but oft-repeated) tidbit of business wisdom: half of your qualified leads are not...
Why Buyer Personas Matter: 5 Tips for Knowing Your Marketing Audience
There are few things more fundamental to your company’s success than its buyer personas. These...
7 Reasons You Need Content That Explores All Marketing Funnel Stages
There’s a bit of a paradox at work in the content marketing funnel. On the one hand, many companies...
5 HubSpot Tools to Drive Sales for Startups
The HubSpot software suite has a little something for everyone — marketing, sales, service; you...
3 Common Inbound Marketing Challenges (And How to Deal With Them)
Inbound marketing is the dominant force in the industry for a reason: it works. Instead of relying...
The Relationship Between Digital Ad Spend and Lead Generation
Lead generation is the lifeblood of your business. While there are plenty of unpaid channels to...
4 Live Chat Best Practices
Successful businesses adapt to the demands of their consumers. People are increasingly demanding...
When Should My Sales Team Reach Out to an Inbound Lead?
A visitor comes to your website and fills out a contact form. When should you reach out? The right...
Streamline Your Sales Pipeline Management with These 5 Tips
Your company’s sales pipeline touches every stage of your sales process. It not only helps you keep...
4 Things to Look For in a Marketing Agency for Startups
A startup business is perfectly positioned to take advantage of an outside marketing agency. The...
How to Personalize Your HubSpot Chat Profile
Offering a live chat window on your website gives your visitors a direct line to receive answers to...
4 Common Mistakes Scaling Startups Should Avoid
In his book Future Shock (1970), Alving Toffler coined the term “overchoice.” He needed a word to...
Is HubSpot for Startups a Good Investment?
Every startup begins with an underdog story. You’re wading into the fray like a plucky squire to...
How to Identify and Address Customer Pain Points
Just about every product or service is designed to solve a problem. Whether it’s a mechanic fixing...
How to Set Your Availability in HubSpot Live Chat
Website users expect immediate assistance when they use live chat. They’re looking for instant...
How to Keep Warm Leads From Growing Cold
Here’s an inconvenient truth about fire: it dies without the right amount of fuel.
