Market Veep Blog

Drive In More Leads

    Plan a Successful Social Media Marketing Campaign in 10 Steps

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    By Sam Ciabotti in January, 2019 | 11 minute read

    Successful marketing is about being in front of the right people, at the right time. With social media so deeply intertwined with consumers’ lifestyles, it’s no surprise that businesses are increasingly incorporating social media into their...

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    The 6 Best Company Cultures Out There Right Now

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    By William Jepma in January, 2019 | 7 minute read

    When used well, a healthy and thoughtful company culture can be the thing that helps finally catapult your brand into a success all its own. While every company culture looks different, there are some common factors that all of the most...

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    7 Reasons to Start Using Podcast Marketing

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    By William Jepma in December, 2018 | 7 minute read

    As the podcasting community continues to expand, businesses are wondering if they should follow the trend and also get involved in the world of podcast marketing. While podcasts are undoubtedly a relevant and lucrative outlet for information,...

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    How Does User-Generated Content Marketing Work?

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    By William Jepma in December, 2018 | 6 minute read

    When it comes to effective marketing strategies, there are few things more persuasive than a user-generated content marketing strategy. Customers are more willing to trust other customers than they are sellers or companies, so if you can tap...

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    Content Optimization: The Key to Increasing Blog Traffic for Free

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    By Ryan Edwards in December, 2018 | 5 minute read

    You’ve heard it before: In the world of inbound marketing, content is king. But connecting your target audience to the content you generate can be a struggle. These content optimization tips and free resources can be the key to increasing blog...

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    Understanding and Measuring Your Content Marketing ROI

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    By William Jepma in December, 2018 | 6 minute read

    Measuring your content marketing ROI is one of the most effective ways to understand how, and if, your company’s content creation is living up to the time and resources you’ve invested in it. With the information in this blog post, you’ll be...

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    How To Use Chatbots in Your Sales and Marketing Strategies

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    By William Jepma in December, 2018 | 7 minute read

    Chatbots have become a powerful tool in today’s increasingly automated business landscape. Their streamlined approach to simple problem solving and customer engagement makes them popular among larger businesses. But should your company use...

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    Your Inbound Business Origin Story Is Worth Selling

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    By Don Granese in December, 2018 | 4 minute read

    Your inbound business story matters. It matters to you because it’s the step-by-step process that got you here. When your target audience truly understands WHY & HOW you got started in your industry, they will have more respect for WHAT it is...

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    Is Your Business Newsletter Making These 9 Common Mistakes?

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    By William Jepma in November, 2018 | 7 minute read

    Email marketing is tough to do right. Do it wrong, and you’ll end up in the trash or the spam folder. But if you do it right, and employ a smart business newsletter design, you can build a meaningful relationship with your client base. Avoid...

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    Becoming a Marketing Hero: Tips to Pinpoint Your Brand Uniqueness

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    By Don Granese in November, 2018 | 3 minute read

    What does it take to be a marketing superhero? There are simple steps everyone must take to focus their brand. You don’t want to cast too small or too large of a net. Beyond your basic abilities you’ll learn to strengthen your marketing...

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