Closing a sale can feel like balancing on a tightrope. You have to be mindful of how you’re positioning your brand, how your offerings can help the buyer, and, ultimately, what you can do to build the kind of relationship with the consumer that will...
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Software-as-a-Service (SaaS) has been an incredibly lucrative business model in recent years. However, the SaaS sales process can involve longer buying cycles and significant investments. What’s a SaaS company to do in the aftermath of a pandemic...
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Setting smart sales goals in 2020 is a unique kind of dilemma. In the face of so much social upheaval and disruption (as a result of the COVID-19 pandemic, among other things), is now really the time to be selling? If not, then what’s your company...
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Happy clients drive revenue. But how do we know they’re happy? You’ve got to ask! But don’t stop there — turn the results into quantifiable KPIs so you can track, analyze, and work to improve the results. Here are eight easy to measure KPIs that...
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As most of the country gradually starts to reopen after shutting down in response to the coronavirus pandemic, companies are faced with a difficult question: what happens now? COVID-19 disrupted a lot of things we relied on as entrepreneurs, so now...
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Everyone understands the value of attending an industry event, especially since conferences continue to be the de facto best experience to network with and hear from industry thought leaders. However, the trouble with a traditional conference is...
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What does marketing during COVID-19 look like? As this virus changes the way businesses across the globe interact with each other and their customers, we’re seeing social media trends for business shift, adapt, and in some cases, disappear entirely....
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This pandemic has challenged businesses of all stripes, but few have felt the impact more than physical stores that rely on foot traffic for revenue. We've gathered seven examples of savvy brick and mortar business adaptations to show you how other...
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It's hard to say which HubSpot feature is truly the best. After all, HubSpot is recognized as a top software for marketing, sales, and service departments worldwide. There are a lot of opinions to go around! So we decided to ask the folks who know...
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“Marketing it Forward” has always been a core tenet of our company code. Now, with the #50x52 Project, we’re taking the promise of making a difference to a whole new level. Founder and CEO Jennelle McGrath shares the personal journey that led...
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