Market Veep Blog

What you post to social media obviously matters, but there should also be plenty of thought as to when and how you post. As you consider creating a social media campaign for your company, take some time to consider who it is targeting and whether...

Converting leads into customers is perhaps the most important part of the inbound methodology. It’s the stage where someone provides you with their information in exchange for a service you’ve offered them. This exchange of information will...

If you’ve ever gone online, then you’re undoubtedly aware of the “hashtag” and the powerful presence it has on social media. While you can and should make use of industry-specific hashtags in your social media content marketing, if you really...

A good sense of humor is a great way to humanize a company, and when properly utilized, can dramatically increase audience engagement and profits. In the same breath, however, misusing humor in your social media can be a death sentence for your...

Using Snapchat in your marketing can be tricky, but thanks to the platform’s large and active audience, it can be an influential tool in your content marketing. Users on Snapchat are some of the most active and interactive people on social...

Charitable giving is a great way to not only provide and support the world around you but also to grow and develop your brand as a genuine, caring entity. If you want to get involved in a charity but don’t know where to start, take a look at the...

We all know how valuable your company culture is, but how invested is your company in the culture of the community it calls home? If you’re looking for a way to boost your employee’s morale and camaraderie while also getting involved with local...

Your content marketing strategy is one of the strongest tools in your company's repertoire. It drives clicks, generates leads, and establishes your brand as a valuable, trustworthy resource for your target audience. Since the content you...

No longer a rising fad, video content marketing has become one of the most important staples of any good inbound strategy. It not only holds audience’s attention longer but is proven to be more effective at converting leads and closing sales....

Employee wellness and productivity are two intrinsically linked subjects that you and your company should be paying attention to. When an employee feels that their personal wellness is acknowledged and validated by their employer, not only will...