Market Veep Blog

The body of cannabis market research is still small, but growing rapidly—and research data is essential to maxing out the potential of your cannabusiness.  We’ve gathered the top 7 cannabis statistics you’ll want to keep tabs on as you develop...

Any effort to improve sales performance begins with questions: What’s working? Where do our best opportunities lie? Which parts of our sales process are the most inefficient?  Sales analytics can give you the answers to these questions so your...

Strict dispensary marketing regulations start you out with one hand tied behind your back.  Combine the power of online inbound marketing, on-site incentives, and cannabis-friendly advertising opportunities to break free and grow your business. 

Inbound sales have become the go-to instruments for today, but is there still merit in the outbound sales of old? Is it possible to strike a balance between the two toolsets and use them both to fill your pipeline with customers? In a word, yes. ...

Facebook is a robust platform with highly intricate advertising capabilities. Don’t get lost in the jargon—use this cheat sheet to familiarize yourself with the most commonly used Facebook terms.

Each Facebook Ads campaign should be used to drive specific results. Knowing which Facebook KPIs to track can help you hit your goals. 

More money spent doesn’t always result in a higher return on investment. Use these Facebook bidding strategies to make sure you are getting the biggest bang for your advertising bucks.

There are currently 11 different Facebook campaign objectives available. Selecting the appropriate campaign is the first step toward creating Facebook ads that drive results. To help you take advantage of some of Facebook Ads best practices,...

Spreading the word about your new cannabusiness comes with plenty of challenges: federal regulations, old stigmas, social media policies, and more.  But it’s still an industry brimming with growth and opportunities for success. You just need to...

Startup marketing can sometimes feel like an uphill battle. How can you take your current budget and resources and cover as much ground as possible with it? We know how daunting questions like that can feel, which is why we reached out to some of...