Market Veep Blog

The potential ROI of marketing for manufacturers has been proven time and again in B2B industry research. We’ve assembled 40 such stats here to demonstrate the positive impact that marketing can have on a manufacturing company’s bottom line.

The digital era has left no industry untouched. Marketing automation tools offer firms powerful data insights, improved reach, better scalability, accelerated response times, and more control in the online-first, buyer’s world we now live in. ...

A DUI law firm relies upon marketing to aggressively pursue a particularly urgent clientele: DUI leads. Optimize your DUI attorney marketing strategy with key lead generation techniques like Google Ads, an active legal blog, gated content offers,...

Has the excitement left your brand? Are sales trending down? It could be time to try a fresh approach. Brand repositioning will mean updates to your message, your value proposition, and your marketing strategy to keep up with evolving...

B2B lead generation in the post-COVID environment will be critical to a swift recovery. However, it’s not easy to crank lead gen up to double-time with cash reserves drained by the pandemic. Use these seven free lead generation tools to start...

COVID-19 has turned marketing upside down. Businesses need to react quickly to adjustments in buyer behavior and pain points. But what do you do in an unprecedented crisis? There’s no tried-and-true roadmap to a corona marketing strategy. If...

There are subtle but crucial differences between managing your team during a crisis and leading your team through a crisis. These differences are especially noticeable when a disruption like COVID-19 affects your company. Instead of letting that...

Clients are reluctant to commit to SaaS contracts when every week feels more uncertain than the last. A few strategic shifts in marketing for SaaS companies can help your brand compensate for these lost sales.  Stop talking about a long-term...

Finding new ways to boost website traffic is an ongoing task for many companies. High traffic can generate plenty of leads to fill out your sales pipeline, after all. But in the wake of COVID-19, many brands are finding that their website traffic...

Closing a sale can feel like balancing on a tightrope. You have to be mindful of how you’re positioning your brand, how your offerings can help the buyer, and, ultimately, what you can do to build the kind of relationship with the consumer that...