Market Veep Blog

COVID-19 has turned marketing upside down. Businesses need to react quickly to adjustments in buyer behavior and pain points. But what do you do in an unprecedented crisis? There’s no tried-and-true roadmap to a corona marketing strategy. If...

There are subtle but crucial differences between managing your team during a crisis and leading your team through a crisis. These differences are especially noticeable when a disruption like COVID-19 affects your company. Instead of letting that...

Clients are reluctant to commit to SaaS contracts when every week feels more uncertain than the last. A few strategic shifts in marketing for SaaS companies can help your brand compensate for these lost sales.  Stop talking about a long-term...

Finding new ways to boost website traffic is an ongoing task for many companies. High traffic can generate plenty of leads to fill out your sales pipeline, after all. But in the wake of COVID-19, many brands are finding that their website traffic...

Closing a sale can feel like balancing on a tightrope. You have to be mindful of how you’re positioning your brand, how your offerings can help the buyer, and, ultimately, what you can do to build the kind of relationship with the consumer that...

Software-as-a-Service (SaaS) has been an incredibly lucrative business model in recent years. However, the SaaS sales process can involve longer buying cycles and significant investments. What’s a SaaS company to do in the aftermath of a pandemic...

Setting smart sales goals in 2020 is a unique kind of dilemma. In the face of so much social upheaval and disruption (as a result of the COVID-19 pandemic, among other things), is now really the time to be selling? If not, then what’s your...

Happy clients drive revenue. But how do we know they’re happy? You’ve got to ask! But don’t stop there — turn the results into quantifiable KPIs so you can track, analyze, and work to improve the results. Here are eight easy to measure KPIs that...

As most of the country gradually starts to reopen after shutting down in response to the coronavirus pandemic, companies are faced with a difficult question: what happens now? COVID-19 disrupted a lot of things we relied on as entrepreneurs, so...

Everyone understands the value of attending an industry event, especially since conferences continue to be the de facto best experience to network with and hear from industry thought leaders. However, the trouble with a traditional conference is...