MARKET VEEP BLOG
BE KIND. DO GOOD. MARKET ON.
Insights from a group of people who love to live a life well-lived.
50x52: Thank you to the heroes at Beth Israel Lahey Health! + Karuna Center for Peacebuilding, May Institute, Ferocious Fighters, and The Decibels Foundation
Beth Israel Lahey Health Mission: To provide extraordinary care, where the patient comes first,...
7 Ways to Boost Sales in Logistics, Freight, and Transportation
Sales in logistics can prove difficult to scale for small or growing companies who rely on...
40 Stats That Prove the Value of Marketing For Manufacturers
We don’t traditionally view manufacturing as a space synonymous with marketing. In fact, HBR once...
Why You Need Automation in Your Manufacturer Marketing Strategy
Manufacturer marketing campaigns have often flown under the radar in the public mindset. After all,...
6 Surefire Lead Generation Techniques for DUI Attorney Marketing
“Marketing” is a broad space that's inclusive — in varying degrees — of things like PPC...
6 Examples of Brand Repositioning That Renewed Company Growth
There’s no single signpost that marks the time for brand repositioning — in fact, it’s often a...
Free Lead Generation Tools for B2B Service Companies to Bounce Back From Coronavirus
Consumer-facing businesses weren’t the only ones impacted by the 2020 outbreak of the novel...
6 Crisis Marketing Strategies We Learned From the Coronavirus Pandemic
Marketing in a crisis is all about being responsive. That cool, creative marketing strategy you...
Leading Through a Crisis: How to Align Sales and Marketing After COVID
These differences are especially noticeable when a disruption like COVID-19 affects your company....
Marketing for SaaS Companies: How to Make Up For Lost Sales From COVID
Software-as-a-Service (SaaS) is only one of many industries that have experienced sales setbacks...
4 Strategies to Boost Website Traffic After COVID
When it comes to 2020 marketing trends, you’d be hard-pressed to find anything that hasn’t been...
Improve Your Sales Closing Strategy With These Inbound Tricks
Inbound is all about providing solutions. When it comes to marketing, this means creating and...
5 Ways to Adjust Your SaaS Sales Process After Coronavirus
The initial chaos and confusion around COVID-19 may have passed, but the ongoing safety measures...
Disaster Recovery for Business: How to Sell After a Crisis
Selling during or after a crisis is all about the tone you set. If you’re using the crisis as...
Prioritize Client Delight with These 8 Easy to Measure KPIs
Let’s all say it together: “The customer satisfaction metric is always right.”
5 of the Most Important KPIs to Measure After COVID-19
Whether it was grinding supply chains to a halt, forcing companies to dramatically overhaul their...
What Does it Cost to Put on a High-Quality Virtual Conference?
A bi-product of the rapid change brought on by COVID-19 is an increase in people’s willingness to...
How COVID-19 is Shaping New Kinds of Social Media Marketing Trends
Things are different now. We’re not the first to tell you that, and we certainly won’t be the last,...
7 Brick and Mortar Business Adaptations We’ve Seen for COVID-19
Brick and mortar business isn’t going down without a fight.
