Market Veep Blog

Businesses that align their sales and marketing teams can generate and close customers more efficiently and effectively. Businesses that don't will often have a disconnect between the two teams. This can damage lead flow and cause finger-pointing.

Instagram is all about images. Take visual marketing to the next level by posting the right content and engaging your customers on this platform.

Not everyone things social media marketing is effective or even worth their consideration. But evidence has shown that it's an essential part of any inbound marketing strategy. Here are a few myths that need to be dispelled.

In marketing, good design isn't just arts & crafts. These are some of the best practices that the best graphic designers follow to bring their ideas to life.

Marketing that isn't measurable isn't worth your time. By setting marketing goals and objectives that are specific, measurable, attainable, realistic, and time-bound, your marketing team will always be able to stay on track and report their success.

You should always have a timeline for your marketing strategy. That timeline shouldn't just reflect when projects are due; it should also be tied to your marketing goals.

Gated content offers are powerful tools for generating and nurturing leads. Once someone submits a form, they should be encouraged and excited about what they get. To do that, you should target the right customers with your content offer and help...

Among other metrics, your customer acquisition cost benchmark is one you should pay attention to. If you're spending too much for each new customer, you may need to adjust your marketing strategy.

If you set and forget your digital marketing projects, you won't be able to tell what's working and what needs adjusting. Use marketing metrics and KPIs to measure the effectiveness of your strategy, then adapt as necessary.

Data is your best tool for measuring your marketing, but it can be a challenge figuring out what to measure and how to measure it. Marketing measurements like monthly web traffic can give you a brief glimpse of success or failure, but you'll have to...