Market Veep Blog

Marketing that isn't measurable isn't worth your time. By setting marketing goals and objectives that are specific, measurable, attainable, realistic, and time-bound, your marketing team will always be able to stay on track and report their...

You should always have a timeline for your marketing strategy. That timeline shouldn't just reflect when projects are due; it should also be tied to your marketing goals.

Gated content offers are powerful tools for generating and nurturing leads. Once someone submits a form, they should be encouraged and excited about what they get. To do that, you should target the right customers with your content offer and help...

Among other metrics, your customer acquisition cost benchmark is one you should pay attention to. If you're spending too much for each new customer, you may need to adjust your marketing strategy.

If you set and forget your digital marketing projects, you won't be able to tell what's working and what needs adjusting. Use marketing metrics and KPIs to measure the effectiveness of your strategy, then adapt as necessary.

Data is your best tool for measuring your marketing, but it can be a challenge figuring out what to measure and how to measure it. Marketing measurements like monthly web traffic can give you a brief glimpse of success or failure, but you'll have...

There are many different reasons why visitors to your website aren't converting. You could be getting the wrong types of visitors on your website, or maybe your visitors don't know what to do once they get there. To improve lead conversions, use...

Good lead generation produces qualified buyers and makes the buying process as frictionless as possible. If your lead generation methods tends to produce leads that aren't qualified to buy, consider implementing the following tips.

Your boss may not know it yet, but you do: Your website needs an update. A good website includes helpful content, strong SEO practices, and a flawless user experience.

Imprecise marketing strategies don't work well for lawyers. Law firms need a marketing strategy that's measurable, locally-targeted, and built around their practice areas.