Market Veep Blog

Drive In More Leads

    Businesses That Align Their Sales and Marketing Teams vs. Businesses that Don’t

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    By Mike Rand in February, 2017 | 3 minute read

    Businesses that align their sales and marketing teams can generate and close customers more efficiently and effectively. Businesses that don't will often have a disconnect between the two teams. This can damage lead flow and cause finger-pointing.

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    Build Your Brand with Social Media Marketing on Instagram

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    By Mike Rand in February, 2017 | 5 minute read

    Instagram is all about images. Take visual marketing to the next level by posting the right content and engaging your customers on this platform.

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    7 Social Media Marketing Myths That Need to Be Dispelled

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    By Mike Rand in January, 2017 | 5 minute read

    Not everyone things social media marketing is effective or even worth their consideration. But evidence has shown that it's an essential part of any inbound marketing strategy. Here are a few myths that need to be dispelled.

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    Design Best Practices for Marketing Success

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    By Mike Rand in January, 2017 | 5 minute read

    In marketing, good design isn't just arts & crafts. These are some of the best practices that the best graphic designers follow to bring their ideas to life.

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    Why We Love Setting Measurable Marketing Goals and Objectives

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    By Mike Rand in January, 2017 | 4 minute read

    Marketing that isn't measurable isn't worth your time. By setting marketing goals and objectives that are specific, measurable, attainable, realistic, and time-bound, your marketing team will always be able to stay on track and report their success.

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    What Should Your Marketing Timeline Look Like?

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    By Mike Rand in January, 2017 | 4 minute read

    You should always have a timeline for your marketing strategy. That timeline shouldn't just reflect when projects are due; it should also be tied to your marketing goals.

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    5 Tactics for Creating Gated Content Offers That Generate Leads

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    By Mike Rand in December, 2016 | 6 minute read

    Gated content offers are powerful tools for generating and nurturing leads. Once someone submits a form, they should be encouraged and excited about what they get. To do that, you should target the right customers with your content offer and help...

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    3 Reasons Your Customer Acquisition Cost Benchmark Matters to Your Business

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    By Mike Rand in December, 2016 | 5 minute read

    Among other metrics, your customer acquisition cost benchmark is one you should pay attention to. If you're spending too much for each new customer, you may need to adjust your marketing strategy.

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    How to Use Digital Marketing Metrics to Adapt Your Marketing Strategy

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    By Mike Rand in December, 2016 | 6 minute read

    If you set and forget your digital marketing projects, you won't be able to tell what's working and what needs adjusting. Use marketing metrics and KPIs to measure the effectiveness of your strategy, then adapt as necessary.

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    Marketing Measurements Can Save You Time, Energy, and Money

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    By Mike Rand in December, 2016 | 4 minute read

    Data is your best tool for measuring your marketing, but it can be a challenge figuring out what to measure and how to measure it. Marketing measurements like monthly web traffic can give you a brief glimpse of success or failure, but you'll have to...

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