Market Veep Blog

Drive In More Leads

    8 Ways SaaS Businesses Can Leverage Information for Marketing

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    By Mike Rand in March, 2017 | 4 minute read

    As a software company, you have a unique opportunity to generate leads with content and information. Turn all of the product info you have on hand into blog posts, eBooks, infographics, and other marketing materials.

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    4 Low Cost Strategies for Massachusetts Law Firm Marketing

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    By Mike Rand in February, 2017 | 4 minute read

    Most things are pretty expensive in Massachusetts, but law firm marketing doesn't have to be. If you have a website and some content, you're already in a good position to generate leads. The trick is knowing what to do with them.

    Many lawyers...

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    How Big Does Your Business Need to Be to Use a Marketing Agency?

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    By Mike Rand in February, 2017 | 3 minute read

    You don't have to be a big business to use a marketing agency. There are plenty of boutique agencies out there who can offer you an affordable package. First, identify your goals. Then, find a marketing agency that fits your budget and your brand.

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    Consider Your Law Firm a Brand

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    By Mike Rand in February, 2017 | 4 minute read

    Brand recognition is an important factor in both consumer and B2B markets. It's equally as important for law firms. By treating your law firm like a brand, you'll be able to maintain more top-of-mind recognition in your community.

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    Why Creating a Positive Company Culture is Important

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    By Mike Rand in February, 2017 | 6 minute read

    Successful businesses don't just look good on paper. Productivity has been linked directly to employee happiness. Building a positive company culture isn't something you can do quickly or easily, but the results are worth the initiative.

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    6 Tips for Driving Local Traffic to Your Winery

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    By Mike Rand in February, 2017 | 5 minute read

    Hosting events, getting active on social media, and optimizing your website are all important steps toward driving more local traffic to your winery. It's important to always broadcast your authenticity in order to stand out.

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    4 Website Redesign Strategies for Restaurants that Want to Attract More Customers

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    By Mike Rand in February, 2017 | 4 minute read

    If you're operating a restaurant, take a long look at your website. If it's just sitting in cyberspace without providing any results, consider redesigning it and optimizing it for customer conversions. It's time to put that website to work!

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    Breweries Can Use Email Marketing to Get More Repeat Customers

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    By Mike Rand in February, 2017 | 4 minute read

    If a customer has visited your brewery once, you've got an opportunity for repeat business. Reach out to them with email marketing to remind them why they enjoyed your brewery so much the first time.

    You may already have a social media presence...

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    Promoting Your Restaurant Through Social Media

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    By Mike Rand in February, 2017 | 4 minute read

    Your customers are on social media, so you'll need a presence there if you want them to come back. The trick is finding your advocates. User-generated content is a great way to promote your business.

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    Improve Your Website by Making It Mobile-Friendly

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    By Mike Rand in February, 2017 | 3 minute read

    More people are viewing websites on smartphones than ever before, and not just consumers. You can't afford to have a business website that only works properly on a desktop computer.

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