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Market Veep Blog

Drive In More Leads

    How Does Inbound Marketing Work?

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    By Market Veep in September, 2017 | 8 minute read

    The four stages of the inbound marketing methodology are: Attract, Convert, Close, and Delight. Inbound marketers use helpful content and easy methods of "opting in" to attract business organically and keep customers coming back for more. It's...

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    How to Get More Out of HubSpot's Lead Segmentation Tools

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    By Market Veep in September, 2017 | 4 minute read

    Use buyer personas and the lifecycle stage of your contacts to create contextual, personalized messages and close leads faster. HubSpot's lead segmentation tools make this process easy, and you can use automation to make it faster.

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    How to Use Lead Nurturing Emails to Grow Your Business

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    By Market Veep in September, 2017 | 4 minute read

    Lead nurturing emails that are based on the recipient's context will perform better than those that are sent in bulk.  Use your lead intelligence to draft your emails and send them to contact lists that that perform well.

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    4 Businesses that Use Live Chat Tools to Capture and Convert Leads

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    By Market Veep in July, 2017 | 5 minute read

    Live chat tools are often used for customer support, but you can also use them to convert leads on your website. And since some customers would rather strike up a conversation than fill out a form, embracing live chat can be a great way to capture...

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    10 Content Marketing Best Practices That Will Produce Content Your Readers Can't Ignore

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    By Jennelle McGrath in July, 2017 | 4 minute read

    Great content doesn't just clearly explain a topic, it tells a story. With these ten content marketing best practices, you can make sure that your inbound marketing content isn't dictated by length or quantity, but rather, by quality.

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    The Top Marketing Trends of 2017

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    By Jennelle McGrath in July, 2017 | 4 minute read

    Marketing is an ever growing and ever-changing endeavor. New technology has caused us to abandon some of the old marketing methods and reimagine others.

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    Creating Buyer Personas: 7 Signs You Need Help

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    By Market Veep in July, 2017 | 4 minute read

    You have buyers, yes, but do you understand them? This goes deeper than merely knowing what people buy and when they buy it; it’s about knowing how your customers tick.

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    10 Facebook Marketing Tips That Make a Difference

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    By Market Veep in July, 2017 | 4 minute read

    Facebook may seem like an easy, low-stakes way to engage your customers, but it's easy to fall into Facebook snafus. Here are some Facebook marketing tip to help you avoid some of the most common Facebook marketing problems.

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    6 Marketing Hacks You Should Always Remember

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    By Jennelle McGrath in July, 2017 | 4 minute read

    Sometimes, we make marketing more complicated than it needs to be. Automation and project management tools, among other hacks, make inbound marketing much easier.

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    Can You Use SnapMap for Marketing?

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    By Jennelle McGrath in July, 2017 | 3 minute read

    SnapMap is a cool social tool, but does it have any marketing potential? The answer is a definite "maybe."

    Snap Inc. recently rolled out a new feature to their popular app, SnapChat. That feature is called SnapMap. SnapMap allows users to share...

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