Market Veep Blog

Drive In More Leads

    Marketing Measurements Can Save You Time, Energy, and Money

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    By Mike Rand in December, 2016 | 4 minute read

    Data is your best tool for measuring your marketing, but it can be a challenge figuring out what to measure and how to measure it. Marketing measurements like monthly web traffic can give you a brief glimpse of success or failure, but you'll have...

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    How to Improve Your Website to Increase Lead Conversions

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    By Mike Rand in December, 2016 | 5 minute read

    There are many different reasons why visitors to your website aren't converting. You could be getting the wrong types of visitors on your website, or maybe your visitors don't know what to do once they get there. To improve lead conversions, use...

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    Optimize Your Lead Generation Methods With These 5 Tips

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    By Mike Rand in December, 2016 | 7 minute read

    Good lead generation produces qualified buyers and makes the buying process as frictionless as possible. If your lead generation methods tends to produce leads that aren't qualified to buy, consider implementing the following tips.

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    5 Things About Your Business Website that Your Boss Will Want to Improve

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    By Mike Rand in November, 2016 | 7 minute read

    Your boss may not know it yet, but you do: Your website needs an update. A good website includes helpful content, strong SEO practices, and a flawless user experience.

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    5 Things to Consider When Selecting Legal Marketing Strategies

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    By Mike Rand in October, 2016 | 4 minute read

    Imprecise marketing strategies don't work well for lawyers. Law firms need a marketing strategy that's measurable, locally-targeted, and built around their practice areas.

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    5 Ways to Build Trust with Visitors to Your Lawyer Website

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    By Mike Rand in October, 2016 | 4 minute read

    When a potential client visits your website, you want them to recognize your talent and authority immediately. Place trust-building elements like association badges and testimonials where they can be seen easily. Provide easy access to a free...

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    Law Firm Marketing Strategies That Drive Local Traffic

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    By Mike Rand in October, 2016 | 4 minute read

    Your website is accessible to anyone with an internet connection, but you don't want just anyone on your website. Use directories, backlinks, social media, and targeted content to drive local traffic to your law firm.

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    Increase Your Online Visibility With These White Hat SEO Techniques

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    By Jennelle McGrath in July, 2016 | 4 minute read

    Links to your website from other sites can affect your ranking in search results. Links from low-quality websites and websites that have been penalized by search engines will have a negative impact on your ranking. Links from authoritative sites...

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    Trusted Websites and What They Mean for Your Business

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    By Jennelle McGrath in July, 2016 | 2 minute read

    Obtaining backlinks from trusted websites like Yelp, Angie's List, or other business directories can make you more attractive to search engines. They can also get you referral traffic from those sites. Just make sure your reviews are good!

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    Polish Your SEO Efforts with Better SEO Keyword Optimization

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    By Jennelle McGrath in July, 2016 | 3 minute read

    Optimizing all of your live web content with relevant keywords can help you show up in relevant search results. While SEO keyword optimization isn't the most important factor for SEO, they are a necessary part of a balanced content marketing...

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