Market Veep Blog

Drive In More Leads

    Why You Should Never Stop Marketing

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    By Mike Rand in April, 2017 | 3 minute read

    If you stop marketing, the number of leads and new customers you've been getting will start to drop off immediately. Eventually, you'll have no leads coming in at all. If your marketing isn't giving you the results you want, try changing...

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    10 Questions to Ask Before Hiring a Marketing Agency

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    By Mike Rand in April, 2017 | 6 minute read

    Hiring a marketing agency is an investment. Before you sign a contract, here are some marketing questions you should ask about how your agency plans to execute and measure your campaigns.

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    How to Get Your Criminal Law Website Found Online

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    By Mike Rand in March, 2017 | 4 minute read

    Just having a website is not enough to generate leads for your criminal law firm. To get found online, you'll need to generate content and optimize your website for search engines.

    If you’ve created a criminal law website, you’ve probably...

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    11 Blog Ideas That Help Lawyers Reach the Right People

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    By Mike Rand in March, 2017 | 6 minute read

    You know that legal blogging is important for lead generation, but what should you write about? How do you know your posts will reach the right people? If you're strapped for time, here are 11 ideas for your blog posts.

    More people are searching...

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    7 Marketing Tactics that Help Personal Injury Lawyers Beat the Competition

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    By Mike Rand in March, 2017 | 4 minute read

    When someone searches for a personal injury lawyer, they'll typically ask for a referral or look online. Blogging, SEO, and website optimization are tactics personal injury lawyers can use to beat the competition, among others. 

    Legal marketing...

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    Using Customer Testimonials for SaaS Marketing

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    By Mike Rand in March, 2017 | 5 minute read

    Trust is a big factor when businesses start making decisions about their software. Customer testimonials are a great way to build trust for your SaaS, especially if you're a new player on the market.

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    Marketing Your SaaS Through Social Media

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    By Mike Rand in March, 2017 | 7 minute read

    Social media is a perfect opportunity for getting your SaaS noticed. Build pages on the platforms your customers are using, then push out relevant content to garner attention.

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    8 Ways SaaS Businesses Can Leverage Information for Marketing

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    By Mike Rand in March, 2017 | 4 minute read

    As a software company, you have a unique opportunity to generate leads with content and information. Turn all of the product info you have on hand into blog posts, eBooks, infographics, and other marketing materials.

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    4 Low Cost Strategies for Massachusetts Law Firm Marketing

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    By Mike Rand in February, 2017 | 4 minute read

    Most things are pretty expensive in Massachusetts, but law firm marketing doesn't have to be. If you have a website and some content, you're already in a good position to generate leads. The trick is knowing what to do with them.

    Many lawyers...

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    How Big Does Your Business Need to Be to Use a Marketing Agency?

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    By Mike Rand in February, 2017 | 3 minute read

    You don't have to be a big business to use a marketing agency. There are plenty of boutique agencies out there who can offer you an affordable package. First, identify your goals. Then, find a marketing agency that fits your budget and your brand.

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